There's no smoke in the crossfire

The data centers of commercial banks, which provide a network payment settlement platform, are strained. Reuters learned that, as of the press, the three home appliances business of the rush brought about by the transaction volume did not blowout. A number of commercial banks have said that there has been no significant increase in online trading volume.

BEIJING, August 15 (Reuters)-A Wednesday home appliance price war also attracted the attention of traders in the busy Chinese bond market. Just after 9 O ' Day in the morning, the reporter is trying to inquire about the market situation, but was a "buy TV" blocking back.

However, today by consumers widely concerned about the three major Chinese E-commerce "Rush" does not seem to be the tragic situation. As of now, the settlement of funds provided by several bank data centers has not brought about a blowout growth in trading volume.

In the evening of Tuesday, Beijing-east and Suning two major electric dealers were called to fight each other through micro-Bo, and told the consumer price war has been Jianzaixianshang, Gome has also announced that to join. Wednesday 9 o'clock in the morning, home appliances large electric dealers Jingdong Mall, Suning easy to buy, Gome officially announced the start of online price war

The lack of smoke in the "Rush" to provide network payment settlement platform for the commercial banks of the data center. But Reuters learned that, as of press, the three home appliances business of the rush brought about by the transaction volume and no blowout. A number of commercial banks have said that there has been no significant increase in transaction volume.

"The volume of transactions now seen has increased but is not obvious, and the volume of business at 9 points to 10 is 10% higher than usual, and the rate of increase is not obvious and will be reported." Everbright Bank Information Technology Department general manager Yang Bing said.

According to its introduction, in the evening of Tuesday, its Ministry of Information technology for the Electric network "price war" attaches great importance to the preparation of work, such as: do a good job monitoring, from the payment to the banking system, open the whole process of monitoring; Do capacity management in advance, arrange network payment bandwidth quickly; Engineers with three lines are unemployed, On weekdays, three-tier engineers participate in research and development and do not focus on data centers.

"Compared to Taobao Singles Day, the trading volume is far away, that volume can increase by 300%, but we still attach great importance to the electric sales promotion, preparation work to do enough." Yang Bing said.

A large state-run data center personage also said, today the row of data center display of turnover is only about 10% in the same period last week, compared with the Taobao "Singles Day" on the day the settlement situation can not be compared, probably only half the amount.

November 11, 2011, "Singles Day", Taobao to several major commercial banks in the Electronic data center on an "emergency" and rehearsal classes, Taobao, Taobao mall Alipay trading total breakthrough of 5.2 billion yuan, set a record of 33.69 million successful payments, this figure created a domestic one-day online shopping transactions record.

The bank's data centers provide back-end support to banks ' self-service banks, telephone banks, mobile banking and online banks, and provide a unified clearing of transactions across the country, and glimpse can see some of the "price wars" of the electricity dealers.

Although the Gome Mall on the site impressively hit "The whole line of goods than Jingdong 5%" advertising words, and Jingdong Mall declared "prices back four years ago", Suning said "play big, 8.15 super 0 yuan purchase." But the actual situation may be "thunder big, Rain".

A Amoy platform after the comparison, after the screening of three stores compare found that three at the same time the goods are very rare, there is always a "pit dad" feeling, there are still several several appeared price difference.

9:30 A.M., Jing Dong Chief executive Liu released micro-blog said, "20 minutes big home appliances received nearly 50 million of orders, how to do?" Now is not the best time to order, the price has not hit the end! According to experience, the quickest is the fastest to 11:00 can be almost,... Don't worry.

However, many consumers find that waiting for them is only on the screen show "no goods" or "not cheap."

"This fight is more like a gimmick," he said. Many goods are out of stock. " The state-run data center said.

Agricultural Bank of China (601288, Share bar) (601288.SS: Market) (1288.HK: Market) Hu Xianyi, deputy general manager of the Department of Integrated Management of data center, said that by noon, online banking transactions did not change significantly, with 5% below the increase, all normal.

Many data centers still remember the online volume of several large-scale promotions Taobao, "at the peak of the transaction, the display volume is a direct spike in pulse, the Bank data center must be expanded."

A large state-owned bank Information Technology department also said, "after the 2010-2011 Taobao Singles Day, when the peak, the occasional time the bank volume will be blocked, speed will be slow, the dam (data center) experienced a flood peak test, certainly will be no problem, and Gome East Suning Three of the volume of transactions in fact no imagine the high ."

At present, Suning easy to purchase network silver payment has been with 25 Commercial Bank network silver Cooperation, and support UnionPay online payment, Gome and Jingdong Mall online payment and most commercial banks, third-party payment companies and silver joint.

After the price war, the three major electric dealers rely on the funds of the merchants and suppliers to support the huge losses of the enterprises. Industry insiders generally expect that "three Kingdoms kill" although won the attention of consumers, but to appease merchants and suppliers to continue the work is essential. Before press, China Haier (600690.SS: Market) has announced the cessation of cooperation with Beijing-East in August.

And stock investors seem to be not buying into the "rush". Suning appliances (002024, shares) early shares fell more than 5%, Gome is down 11%. However, Suning Midday Bulletin said that its shareholders Suning appliance Group will implement no more than 1 billion yuan overweight plans, The price of its shares soared and eventually closed in the afternoon, while the gome close shrank to nearly 7% per cent.

Carey, senior analyst at China National Gold Securities TMT industry, said the big battle between the electric giants has gone well beyond the price war category, has evolved into a brand, IT, operational battle, but also the capital war, the stock market trend will depend on the price war intensity, intensity and duration, and IT system will be the lifeblood of the electricity business.