There's so much news, why does millet make headlines every time?

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What is the highest level of playing the concept? Playing the concept of the highest level is not a good hand, and not play good hands bad cards, but you are playing poker, people but also a sudden throw mahjong table out, and play mahjong with you.

22nd afternoon to attend the annual conference of Millet, in the National Conference Center muggy meeting room, my sight is basically all the photographer, only smell lei sound, see lei body, insisted on sitting for 3 hours, listened to a detailed mechanical process of steel plate.

The scene is still beyond imagination. Such a new product launch, there are idols, there are fans, there is applause, there is screaming, and TMD has fluorescent rods. It's like a concert! But I firmly believe that even if such a conference to forget what Rice 4 is, it will still seize the headlines of the major media tomorrow. In order to confirm my inference, I wrote a little letter in the circle of friends: After the Millet conference, since the media have written articles, the topic summarized as follows:

Pregnancy Peak: Lei is an insight into human nature

Tsing lung old thief: like Millet to do the meeting, stood the money earned

Golden wrong knife: Daily finished: Millet output value 80 billion this year, see how it uses the Internet thinking to kill Gree

Tao: Lei's new text title O2O

Gander: Lei The history of the blow, most of the realization of

Gockai: From the new Millet news conference, see Ali's silent period public relations faint recruit

Chen: Chat with assistant assistant Lei, Millet entrepreneurship five years of ups and downs

Three watches: An art trip with an anus board

Not what I expected, this morning to climb up a look, rice 4 and Millet conference grabbed the major technology media headlines. Unfortunately, not many people in the media have taken my advice and used the title I gave them in advance. Some time ago, Li Vanchang once said that Millet is the key to media marketing is "to make headlines every day", and why millet every time to make headlines? On the product and technical aspects of the content of others have written a lot, dark horse brother today to talk about why Millet can always top:

First, if you want to make headlines, you have to have an idol.

Internet companies in particular, no one to take the shot Idol, can not do "the pig on the Tuyere."

Millet Company, a start to build Lei is based on "Super Idol" to build. Blue jeans, black T-shirts, super customer service, technology control, this is Choshing the Lord possessed. You say he is a cottage jobs, you say he is rebels, in short, he is still closest to the temperament of jobs, to meet the cock of the technology hero of all the imagination. Lei in an era of mobile internet surging, in a group of people longing for heroes and idols of the era, timely stand in the center of the stage, and his millet company become a Super idol and the symbol of the times.

After Lei became a super idol, wherever he went, it became the focus and the headlines. Yesterday, a detail of the conference is worth pondering: The scene lei originally wanted to take a photo, posed a few positions eventually did not make, the final alibi that is time tight. This shows that lei nature shy, not a person who likes to stand in front of the performance. Finally let him go to the front, may be his insistence on the dream and fans of the voice, to a certain extent, is the millet cell phone and rice noodles together to lei hit "Super Idol."

Second, millet products are not bad

Lei, introducing his initial start-up team, said that 8 founders averaged 43 years of age, and basically had 20 years of experience doing technology. This shows that the technical team of millet or more luxurious, make the product must also be able to say the past, not too bad, and not as long as the hammer did not come out. Moreover, millet in just do rice 1 when, when the smartphone understanding is still relatively few, to M 1 also more tolerant. In particular, the millet company can listen to user suggestions, can make the product continuous improvement, 4 years later, in the meter 4, it is more mature products.

Therefore, the technology company ultimately depends on products to speak, feelings can not be eaten. Millet Company is at that time window, in the right time to launch a good product, and eventually won a good market share. As Lei in his speech, the product of millet mobile phone is "leisurely peeling (explosive product)".

Super Idol, with a good product, naturally easy to get on the headlines of the media.

Three, millet vermicelli large base

In the millet become a phenomenon, there is no "rice noodles", "rice black" of the points, all turned into a millet word-of-mouth communicators.

Millet's reputation, and even affect the elderly. One of my high school classmates once told me he was living in the county town dad called to ask him what mobile phone good, he and his father recommended a half-day Huawei, ZTE and other brands, the results of his father said that many people say millet mobile phone is not too good to buy, ask him if there is a way to get a f-code.

Millet is not the first mobile phone forum, nor is it the first to mention the concept of mobile phone fan group, but it is the biggest fan of the team. Now, based on the millet mobile phone users, rice noodles, Mihe, and booing Sicko people, together formed a millet word-of-mouth system. This pan-fan system has gone beyond the category of fans and is also a reader of various scientific articles. With so many supporters and opponents, the media can only quietly leave the headlines to millet.

Four, Millet will play the concept

Millet in the Internet circle will play the concept is out of the name, the core is that it plays the concept of mostly others. When the price of smart phone is expensive, the concept of millet play geek, to do everyone buy the enthusiast mobile phone. In other brands of the CPU can not keep up with the rhythm of the time, millet play "fast" concept, with Qualcomm's CPU in their own rabbit running points, always on the score to win opponents. When the technical parameters are all about the same, who also can not think of Millet played a "craft", with a 304 steel plate to tell everyone Foxconn is how to use CNC machine tools to do mobile phones, and also to the concept of a force called the full name "a piece of steel plate Foxconn tour."

What is the highest level of playing the concept? Playing the concept of the highest level is not a good hand, and not play good hands bad cards, but you are playing poker, people but also a sudden throw mahjong table out, and play mahjong with you.

Playing the concept to this point, even the media will be led by the nose, can only foolish to the headlines.

Five, the Millet public relations system is complete

In the Internet company, Millet is the first conference marketing to achieve the ultimate, but also the earliest established a complete public relations system. In the conference site, not only the guest area, Rice Noodle area, media area apart, in gifts and tickets also made a distinction. I accidentally glanced at their media sign-in book, the domestic portal, science and technology media, from the basic media are sweep, can be seen in the media to invite the full effort. In particular, before the meeting, Millet has not black horse, including some media practitioners express a unique "steel plate invitation" to stimulate the media to share in the social network.

And in the conference site, not only hair micro bo, micro-letter can win the Rice rabbit gifts, but also set up a group photo section, a few founder Lalay when props, to everyone to take pictures and play. The purpose of their doing so is nothing more than to use the scene of the people, the voice of the scene to pass out, so that the network to maximize word-of-mouth effect.

Having said so much, it is also important to see the day in the meeting. Must not learn Feng, must choose a zodiac auspicious, this day cannot have other big event. Rice 4 release, if catch up with the loss of Malaysia, the World Cup final, the IPhone 6 release, Lei even if it is a super idol, then can only be "call every day not spirit, call the ground not spirit", helplessly watching someone else on the headlines!

Source: http://www.tmtpost.com/124260.html