These three books, Zhou Hongwei vomiting blood recommended

"The heat of Silicon Valley"

Zhou: In the early 90, when I first read the book "Silicon Valley Fever" on the train to Shanghai, it was quite shocking. In fact, these stories are a mold, Silicon Valley companies are through the product to change the world. The details I have forgotten a lot, but a little impression is still saved today: that is, your dream, need your product to achieve. Thus, product doctrine has been the foundation of my internet worldview. And I read this book several times later.

Introduction: "Silicon Valley Hot" this book is divided into three parts. The first part is "The rise of Silicon Valley", the Apple Computer legend as the main line, tells the history of Silicon Valley. The second part is "High-tech civilization", from the legends , entrepreneurial stories, venture capital , and so on in various aspects to describe the ecological state of Silicon Valley at that time. Finally, the third part is "Tomorrow in Silicon Valley", in which the Silicon Valley model was spread around the world at that time, as well as the global competition and far-reaching influence that Silicon Valley faces.

"Business Show"

Zhou: "Business Show" This book is my early reading, the inspiration to me is actually quite large. When I worked in the internet industry for more than 10 years, after many failures and setbacks, I became more and more aware of the importance of user experience. So what is a good user experience, is also a topic of life-long learning, and very worthy of our internet people to learn and discuss.

Introduction: The company is essentially a stage, you want on this stage, for your customers, employees, but also for your potential customers, "show" you want to sell things. Customers have unlimited choice and employees are free agents. Savvy owners and managers realise that the key to retaining the best customers and the best talent is to create emotional connections and capture their attention.

Heterogeneous》

Zhou: There is a book called "The Alien", I suggest not read all buy a look. The book, "10,000-hour Law", analyzes a number of famous successful people, found that whether it is Bill Gates, or Golf, Ted Woods, to become high in the hands of the master, in a field to become outstanding experts, 10,000 hours is the most basic input.

Introduction: From the book of the different, you can realize that opportunity is so important to success. Gladwell for readers to point out the direction of the road to success, but how to grasp the opportunity, everyone needs to think carefully, after all, different people have different opportunities.