These years, Game marketing failures!

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Game marketing by Pony as the most lucrative network marketing, it affects the different age of various groups, but with the popularity of the internet, game marketing is also gradually without the hegemony of the past, many games have gone to extinction, what makes such a result? Today pony and everyone to explore the game marketing failures.

One: The fangs are revealing too fast.

This is what pony thinks is the most appropriate word for game marketing, recall once, pony is also an obsession with online games of the bad teenager, when the network game is the zenith, because no need to charge money, as long as there is a network cable, a computer, you can entertain in it, with the passage of time, gradually fell in love with this game, This time the game opened the money system, revealing the fangs, the result naturally self-evident, because I have fallen in love with this game, this is the previous game marketing.

And now, a lot of online games you just started playing, it will remind you what the money can have any concessions, you can draw, what good dongdong, with the angle of network marketing analysis, we only have the trust of users, we can launch our sales and follow-up sales, which requires a process, if just contact with customers, Not fully understand the recommendation of our products, the result is often counterproductive, so now one of the failures of game marketing is the fangs exposed too quickly, customers have been scared away.

Two: Do not understand human nature

This involves the user experience problem, first of all, we have to understand a concept, what is the game? Naturally, we relax after work, we all know that the reality of the competition is very large, but also unfair, so many people in the game is to pursue a pastime, and now the game is revealed a gap between rich and poor, Money in the inside can be very arrogant, not enough money in the inside will be very rubbish.

Let's imagine that there are a large number of people who live in different contests and unfair realities every day, they also need to relax, so they open a game, but in the inside they feel the same as the reality of the treatment, what will they do? Of course the game is abandoned, Because their original purpose is to relax after work, rather than everywhere competition, just the majority of the group is the real goal of game marketing customers!

Pony feel, no matter what game marketing, we have to start from the user's point of view, they play the game when the heart is how? How to make them fall in love with this game, as long as they can do it well, game marketing will not fail!

Article from the marketing of Http://www.waszj.com/catalog.asp?cate=3 Village Pony Original, reproduced please specify the source and author, you are welcome to communicate!