TheStreet Fitch maintain Phoenix New media hold rating

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Beijing Time October 16 Evening News, the U.S. rating agency TheStreet Fitch today issued an investment report to maintain Phoenix New media stocks (Nyse:feng) "Hold" rating.

The following is a summary of the contents of the report:

The strong performance of Phoenix's new media is reflected in a number of areas, such as strong revenue growth, stable financial conditions, reasonable debt levels, and attractive valuations. At the same time, we have noted the shortage of new Phoenix media, such as returns on equity (return on Equity) disappointing.

1 Phoenix New media revenue rose more than 22.7% of the industry average. Over the past year, Phoenix's new media revenue has increased 35.3%. Revenue growth has also boosted the Phoenix new media per share of diluted earnings growth.

2 Phoenix New Media currently does not have debt, equity and debt ratio of 0, which is relatively positive side. The fast ratio, which is maintained at 4.27, means Phoenix's new media can meet short-term cash demands.

3 Phoenix New Media gross profit margin is higher, currently 52.36%. Still, the net profit margin of 21.19% per cent is below the industry average.

4 In recent quarters, the Phoenix new media per share of diluted earnings year-on-year increase significantly. Although the recent downturn, but we believe that next year Phoenix New media per share of diluted earnings will continue to grow. In the 2012 fiscal year, Phoenix New media diluted earnings per share of 0.21 U.S. dollars, analysts expect to reach 2.82 U.S. dollars this year.

5 Phoenix New Media, the current rate of return on equity fell slightly year-on-year, which is the embodiment of the company's sluggish operation. Compared with other companies in the service industry and the market as a whole, the return on equity in Phoenix's new media is less than the industrial average and the performance of the standard and Poor's 500 index.