They'll be old if they don't do their cell phones.

In order to do mobile phones, Zhou is also a rough spell. Recently, many netizens found that, whether open 360 browsers, or browsing other sites, Zhou personally endorsement of the 360 mobile phone ads posted everywhere on the internet, visible, the 360 chairman of the mobile phone this matter has poured a lot of thought.

From Zhou 祎 high-profile to do mobile phones, to Le video claims will challenge Apple, as well as Gree Mingzhu "out of the phone", China's mobile phone industry ushered in a new wave of heavyweight players. Then, it is widely believed that the pattern has been decided by the mobile phone industry, why also attracted various industry giants?

They'll be old if they don't do their cell phones.

Although a large number of domestic mobile phone brands have been beaten to the beat of foreign brands, but in many Chinese internet companies, the mobile phone market is still full of charm. According to the Southern Daily reporter learned that as the 360 mobile phone outpost, 360 mobile phone official community and the Android version of 360 mobile phone official Community application has been officially online. It is understood that 360 mobile phone official community divided into "new function discussion area", "and Old week chat", "cell phone slot" three major sections, users can be deeply involved in the 360 mobile phone of various types of new features to discuss, and spit slot all kinds of mobile phone problems. And in the "and Old week Chat" plate, users can directly with Zhou to put forward their own 360 mobile phone for the future of all kinds of ideas. In the 360 mobile phone official community online, Zhou in the community to open an open letter, invites "program Ape, Siege Lion, product dog, design cat" four kinds of animals and Zhou together to create a "own mobile phone." Before that, 360 companies had announced a joint venture with cool in December 2014 to enter the smartphone industry, with 360 companies paying 409 million dollars to subscribe to 45% per cent of Coolpad commerce, a cool-run internet phone brand.

Compared with Zhou 祎 's step-by-step mobile phone, music from the online video industry has chosen a "birthday" for its mobile products. According to the Southern Daily reporter learned that the lok-see aspect has been determined in Beijing and Silicon Valley in the United States on April 14, the official release of mobile phone products, and advertised "No ecology, not super" of the conference theme, also indicates that the music will become a music vision of the ecology of the product positioning.

Data show that the mobile phone industry, the new entrants are numerous, not only 360, music, the United States, 58 of the same city, such as the old Internet face, and gree and other traditional household appliances enterprises, more Li Yang, Jay Chou such celebrities, from the industry giants to the Cross-border artists, the domestic mobile phone market or will usher in a new pattern of change.

It's not always good to do.

"Because of the fragmentation of Android, many mobile phone manufacturers do some imitation 360 of software on their phones, but they may not function as well as 360 security, and your mobile phone is hard to work with in two sets of security software," he said. "When it comes to explaining why you want to make a cell phone, Zhou the 360 safe old Bank and the mobile phone." "If we have 360 software on the phone does not have sufficient permissions, 360 many functions can not be vividly displayed." So we hope that by participating in the development of mobile phones, master more technology, so that the mobile phone's operating system more in-depth research, so that we can make the security of the mobile phone better, so that users have a better experience. ”

In addition, Zhou also judged that the mobile phone will be a very rapid replacement of the category. "From now on, the mainstream of the entire mobile phone is certainly young people. Now the young people are ' the new ', they are more of a chase, special mobile phone is a digital products, replacement and particularly fast. ”

The industry has already agreed on this and has data to support it. Nanfang Daily reporter learned that, although the current penetration rate of mobile phones is very high, but in the electricity business platform mobile phone products are still the top sales. In the 1th store recently held the mobile Phone Appliance festival, the total station sales growth of 47% per cent, last year's self growth 83%, mall growth of 97%. Traffic grew 63% per cent last year.

"Not only 360, whether it is music or gree, from their own product ecology, there is a need for mobile phone reasons." Yang Qun Analysis of the national policy analyst said that as an online video content provider, as a large number of users began to watch the video on the mobile side, through the mobile phone products to serve the music video content of the users is a logical demand. And for Gree, when the concept of intelligent home surging, Gree's home appliance products through mobile phones to carry out the integration of control, but also the inevitable trend of future development. "From their own ecology, mobile phones are essential, but the choice is to do it themselves or with others or through the application of the way in other mobile phones, it is the choice of different enterprises." ”

"The phone is because of uncertainty about the future. Doing is not necessarily good, but not doing it will definitely lose an opportunity. "The Mobile Phone China alliance Secretary General Yanhui thinks, oneself makes the handset to make the enterprise more has" the Speech authority "," if each handset will install the Security class app, not only the consumer not to install 360, own system's handset also does not let you install. "And in Yang Qun's view, in China's Internet landscape, bat because of the control of a large number of resources and channels, in the mobile phone this product does not have their own needs, and similar to the 360, music, such as the subdivision of the field giants in the channel and application, and so on both face the pressure of bat, but also face the threat of the Forces nouvelles, So do your own mobile phone to carry their own applications and ecology is to do the direct way.

Phone line, os the boss.

"In fact, to find a manufacturer of fast OEM, or ODM a so-called mobile phone is very fast, may be able to get out in minutes." "In Zhou's view, to do mobile phones in a way is not difficult, but to do a successful product, it is very difficult." "This time I was determined to do a good job to do a well I think is at least I get the phone, in the hardware and software are better to achieve the ultimate, it may take at least 6 months to 8 months." ”

The reason why Zhou with "This", is because 360 mobile phone is not the first appearance, as early as a few years ago, a discount of 360 for mobile products have been in full swing, but eventually ended up just "speechless ending." Zhou for the first time to do the failure of a cell phone is not really to participate in the design of mobile phone production, but just want simple pre-installed applications and low prices to open the market. But with the development of the millet, the Charm clan and the traditional handset enterprise, the handset industry pattern is no longer as easy to shake as a few years ago, 360, the music sees and the gree even if oneself makes the handset to still be able to take a piece from the market?

"It is worth noting that 360 this time out to do mobile phones, but also stressed that they are doing the new 360 OS, this is undoubtedly with the first time to do the phone has this essential difference." "Senior mobile phone industry personage Lau to Nanfang Daily reporter, said the handset product itself also designs the hardware and the software combination, the hardware is some rigid accessories combination, the industry standardization degree already very high, the test manufacturer's more is and the chip manufacturer's bargaining power, and cannot form too big technical barrier. "The real test of mobile phone products is the OS (operating system keyboard-based system abbreviation), Millet mobile phone success and Millet OS is inseparable." ”

Lau said, although 360, music and gree and other companies are claiming Cross-border mobile phones, but who can make a user satisfaction of the OS is the key to success or failure. Hammer mobile phone launch When the many problems faced, but in the user's high score of Word-of-mouth mostly from its OS contribution. "According to Lau analysis, at present, 360 are working hard to recruit for the OS, and because of the experience and resources of cool great God, it is worth looking forward to in the OS." And as long as the music as a result of the video super TV, such as the basis of intelligent hardware, its OS system should be the same, can do a good job of matching the phone hardware is the key. and Gree due to the lack of the OS, and the OS need more than money and technology, enough debugging time is also the key, so Gree mobile phone will also be able to see whether the gree can complement the short Board of the OS. Reporter Dan