They're not the target users of hammer phones.

Despite the strong reaction of the cock, they are not the target users of the hammer phone. "--Luo quotations

After a full week of the hammer phone release, I came to Beijing Wangjing, a building called "Motorola Mansion" to hear the first week of the 60,000 sales of Luo said "stand-up", there is a kind of Kate feeling, in the past 6 years I have countless times here to interview, visit and even lunch, But the company is now two easy to master and is not even sure if he can keep his name, but instead with a fledgling technology company with no fear of the newborn calf, so fearless that all the Motorola logos remain intact. Luo and his staff claimed it was because they were too busy for 11 months, but it seemed to me that it was a super disregard, suggesting that the once giant was now without a threat.

My interview was in the excitement and indifference of the old man, and the Motorola conference room tag, which was less than a metre away, reminded me of the supercilious.

What is a revolution in the first generation of mobile phones made by an English teacher?

Is Wenqing is angry Luo in hammer mobile phone release after very concerned about the media and public opinion, let him a bit unacceptable a question is: Hammer Phone no revolutionary technology.

He asked me: "What is an English teacher to do the first generation of mobile phones have to revolution?" It's totally not about history. After that, it took a few generations for the so-called revolutionary technology to be counted in his Roche speech style, and how many of the other manufacturers could be called revolutionary, and the "halfway enterprise could not be a technology-driven" remark.

In this respect, the old man did not find himself under the stairs, in his plan, to 12 months as a cycle, the first two years to carry out all aspects of accumulation, smooth words in the third year in the financial, human resources and other support for technology research and development and patent applications, so basically is to enter the rhythm of overseas markets.

So calculate, if hammer mobile phone can develop to T3 that generation, Luo really can be regarded as the most cow English teacher in the mobile phone circle.

500,000 is the victory.

It seems that no boss can be so happy to say their sales planning and expectations, in this regard, the interview with Luo really happy. Loro Impetuous said he was satisfied with the 60,000 bookings for the first week, and the conservative goal was 20.3 million, which is a profit balance, and it would be a great victory to sell to 500,000 within a year.

And in this he like to teach students to remind me repeatedly, "attention is the price of 3000 yuan mobile phone." There are a few subtext, first of all, the price can be so sold, even the international first-line manufacturers will be happy, although the external publicity they will pretend to be calm; the second is that the price of 3000 yuan is actually a watershed, for many people is the fist, and third, for not good at "fooled" Investors Luo, This is a very weighty transcript. The deeper subtext is only two words: "Good!"

Don't shout, go away

For the online was "sprayed" the most of the 3000 yuan selling price problem, Lao Luo took out the consistent love who's attitude: although the cock silk reaction is very strong, but in fact they are not hammer phone target users, then shout also no use.

The second tirade explains the elite positioning of the iphone, as well as the blind followers of the people are easily influenced by the elite and conquered, the old Luo bluntly think that the hammer is also to go this route: not small brands, through the elite to drive the public, so 3000 yuan is a "death ridge." And his first 4000 dollar price line is based on this strategy, "many people may be the first time to buy such a cheap mobile phone, for the elite, if the sale of 4000 yuan may be easier to understand." ”

So if you want to "spray" this price, please calm down for 2 seconds and think about whether you are "shot". In addition, the old man once again reiterated the "Do not send mobile phone" concept, but also said June at the end of mass production will take out 1000 mobile phones to the "target crowd", but according to the old elite concept, the 1000 "elite" will care about his mobile phone?

The significance of 3000 yuan is quality and after-sale

If the above paragraph makes you feel unwell, then we have some rational analysis that does not blow. If one day old Luo out of a book titled "I despise the phone manufacturer's n reason" such a very tall book, then the first chapter may call "The death to be cost-effective suffer".

In the eyes of the old, the after-sales service is a lot of manufacturers dare not to speak of the short board, because in addition to Apple, Samsung, such as a few high-end manufacturers of the model, most products are less than 2% of the profit, such a meager number is simply unable to support after-sales service. And Apple's "clever place" is to use higher profits to maintain the "bad for new" tyrants strategy, although the wool out of sheep but many users feel very cool, which is why Luo in the press conference announced that not to do "cost-effective mobile phone" one of the reasons.

In other words, he used the "stupid method" of returning to Foxconn to solve the problem of repair, to change the quality of time, this practice seems to confirm the "I am serious" this new Roche quotations.

But in my opinion, Luo, who started out as an activist, didn't worry about the quality of the products and the after-sale problems, and confident with a higher profit margin to solve the "cock silk" problem, but the actual situation may not he thought so simple, money is not necessarily able to deal with after-sale problems, in the long after-sale, back to the factory chain there are too many to control the link, Even the Apple phone has been a CCTV 315 burst out of the "sales back door."

We're going to be the next Apple.

I couldn't help but ask: Are you and your company going to be Steve Jobs and Apple because of the repeated hearing of the man in the interview who claims to be the best mobile phone in the old hemisphere?

The other side surprised the answer: Of course, the subtext is "you know AH."

Mr. Luo explained briefly: In addition to Apple and Google (Weibo) outside of the company he can not afford to see, but the latter is a technology-driven, both his personal and entrepreneurial team are not good, but the study and research on Apple has been continuing, "some places have even surpassed."

To be honest, these years are similar to the words "imitate and surpass the Apple first" I've heard about the degree of sleepy, because no one really did it, but instead wrote the "blow" note for himself, so it's not surprising to say it from Lao Luo, even when he counted Apple's every generation of PCs and cell phone products, I firmly believe that the guy with the iphone and hammer T1 in front of me is a naked "fruit powder"--the average big guy hides his opponent's product quietly.

But I still ask: "If jobs is alive, do you still have confidence to beat him?" ”

"Maybe I'll switch to something else and go ahead and buy his iphone," he said with a rare hesitation. ”

The sentiment of dialogue

When I got up and turned off the recording software, I found the recording was 2 hours long. After listening to a Ross speech for free and asking what I care about most, I have come to a few conclusions: first, this is a serious and detail-oriented guy; second, although he does not admit that he has the celebrity, but he has an absolute marketing advantage; Third, your phone can be sold to anyone, But you can't stop anyone from commenting on your phone; Finally, the hammer knocked out a lot of manufacturers, do not want to do a set of "hammer mode" to imitate.

PostScript

This is a cool and sad story, this is a new generation for the old man's brutal story, there is no way, the mobile phone circle is such a reality, 4 years ago lei (micro-bo) and today's Luo like, are playing the role of "kicking the Librarian", the difference between the old Luo is that he is a high-profile and powerful spoilers.

In the short history of the Hammer phone, 2013 6-July of the date should not be a team of 200 of the common memories, but Luo certainly remember. At that time just after the release of the Rom after a curse of the hammer to climb up the phone, moved to the Beijing Wangjing Motorola Mansion, the once carrying flourished Motorola Asia Empire "aircraft carrier", at this time ushered in a small team of inescapable, they with a subversive and humble heart, To do not believe the fearless Feng Shui Science and technology workers Spirit, stationed here in the 7 and 10 floors. In many people's eyes this may just be an ordinary move, but in the humanities, the old man's eyes, this is not only a traditional mobile phone boss to challenge the pain of Dalo opportunity, but also a technical pilgrimage-after all, in that era the industry's top engineers mostly from Motorola, This includes the former Motorola senior engineering manager who was dug down by Lao Luo, who is now the Hammer technology CTO Chang. At that time, I do not know how many people willing to give up the twilight but seemingly lofty work, but to go to the enthusiastic but do not know where tomorrow's start-up companies, the work place is unchanged but changed the boss, this interesting strange phenomenon carefully think about very sad.