Thin ice music amused game

Introduction: Last Thursday, Lok Games submitted an application for IPO in the United States, intending to raise $ 115 million.

iDoNews industry insiders said the first 368 July 8 (WeChat iLoveDonews)

Lok funny game, it seems not too well known to the public, but the mention of "temple runaway", "fruit ninja", I believe most people have heard even before playing. As the exclusive agent in China for many popular games in the world, LEGO Games, founded in 2009, started its IPO in just a few years.

If the Internet is a motor car, the mobile Internet is high-speed rail, then sitting on the mobile Internet mobile games, it is maglev train. Regardless of R & D, distribution, channel or investment in the field of mobile games, there are a large number of participants in all sectors and the fight is fierce. The music tease game urgent listing, is to become the issue of magnetic levitation train head.

However, the rapid development of mobile games means that environmental changes are difficult to control. Compared with other Internet projects, games are more internationalized and more localized. This poses higher requirements for the anticipation, balance and innovation of music.

This is a fast-changing process of online games from the tour, page travel to hand travel, music to catch up with the rapid development of hand-travel, and by virtue of the exclusive agency issued the world's most popular games, development can be described as riding the line, smooth sailing. iDoNews believes that if the amusement can not grasp the next trend of change, it is easy to become a bad swimmer too.

It is generally accepted in the industry that "home market" will be the next priority area for the development of the Internet. The contents of hardware such as smart TVs, in addition to television, movies and music, will also cover the game. In other words, family games will be the next trend in mobile games. Do not be too much investment in R & D distribution, just select high-quality games, but the distribution needs a better understanding of the market, or even need to understand the game itself than the developers themselves, or even exclusive agents, "temple runaway" and so on A series of games may not be plagued by fire.

At the same time, cross-border game development means that the competition for international game development resources will also be intensified. Lok funny travel agents in foreign countries, although walking earlier than the domestic small partners, but also have a better network of contacts, but with the game companies have listed, the advantages will gradually weaken. The game distribution, regardless of abroad or domestic, is a fast-changing market. The best-performing Chinese publisher Tencent is only 34th place at App Annie's 2013 Global Mobile Games Publishers Rankings. Compared to 2012, there are 20 new faces in 52 publishers. This shows that the entire game industry, not only developers are trembling, publishers are also on thin ice.

What's more, music amused the market, Tencent is the largest shareholder, accounting for 26.6% of shares. Although the two gaming businesses are closely cooperating, they can take this opportunity to take the next step, but if they can not maintain their long-term differentiation, they will be compiled by Tencent even if they are listed. According to Tencent earnings report, Tencent total revenue of 18.4 billion yuan in the first quarter of this year, online games revenue of 10.387 billion yuan. Can be seen gaming business contribution to the income of Tencent and importance. Le amicably want to maintain independence, take good control of the relationship with Tencent is the key.

Can get on the "maglev train", for many traditional industries is very envious, but music excitement should be a hint of concern.

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