Things on the water, there are actually a lot of feet in the thump

Intelligent hardware Fire, this is the water thing, underwater is actually a lot of feet in the thump, Jingdong Mall is also a floating in the new hardware in the splash of ducks, Jingdong value is this market after the first good channel preparation.

The starting point is very good but now the market performance may not be so ideal, 18th Jingdong Mall in the annual activities of entrepreneurs occasion made a "innovative intelligent hardware" pre-sale, the result is bleak, five products sold only 19 units.

Perhaps Jingdong Mall also didn't expect to be such a result, but this thing should be on the hot smart hardware market is a very good wake up, the concept of overheating, the user acceptance is not so high.

Jing Dong selected several products are (official description): "Has been in the micro-trust circle of thousands of people in the T-fire Intelligent Watch, social function of the outstanding mai step V2 Micro-pedometer universal version, thin and delicate bong intelligent hand ring, pen Ma Ma-like Yaya The 3D print pen and the Misfit Shine movement bracelet created by Apple's former CEO. ”

The scene of pre-sale sales and above these gorgeous description of the gap is quite large, we can not deny the domestic start-up hardware start-up team of painstaking efforts, innovation, but if the return to the market, it is really difficult.

Here are two big bottlenecks, one is the product mature enough, stable, reliable, so that users have strong demand. The second is that users accept this type of product and realize that a new smart device can actually improve their life experience and improve their life efficiency, so they are willing to pay for it, or even scramble to buy it.