Thinking about farmer Spring Crisis PR

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Farmer Spring's "quality gate" has occurred for some time, here, Q Pig has no intention to judge the quality of farmers Spring water, this article mainly tells, just on the quality of the door after the farmers to take action, the significance of public relations and the thinking of the crisis.

Do network optimization people should know, keyword ranking is only a part of the network optimization, for large companies, Crisis PR, is also part of the work content. What would you do if you were the head of the network of Farmer Springs and, after such a crisis in the company, as a pure network optimization section?

First, in Baidu home Search "Farmer Spring", appearing in the first screen of the results, as shown in the picture

In the first place, are the major newspapers on the farmer Spring reports. The content also takes the farmer spring the quality, the adoption standard and so on mainly, most reports, in the objective angle describes the whole event the cause and the process, but also has some, is expresses to the farmer spring in this incident, the handling attitude, and the editorial view.

As an employee, of course, there is no right to respond to the company, but at the beginning of the incident, according to these reports, the report will be reflected in the report, and the company can take the appropriate measures to organize into reports, the leadership, can be a step forward to make decisions in favour of the company.

The following can be done:

1, apply for Google management tools, the use of googlealerts, set key keywords, such as company name, brand name, here can be set "Farmer Spring" as the main monitoring word.

Once the network on the "Farmer Spring" news, Google will be the first time in the form of mail, notify you. Really do, the news appears the first time, understand the information.

2, watch the ranking in front of which several sites, this kind of news, to newspapers, news portals mostly, and then, using the company in the newspaper and news portal relationship, timely writing report the company positive information articles

And then give these news to add a little outside the chain, because the negative news and the source of positive news is the same site, coupled with a certain external chain support, in search engines, the back of the positive report, with greater advantages, into the forefront of search engines.

(So the big company, peacetime and newspaper radio and other media, maintain good relations, is how important.) )

3, at the same time, can be in other portals, forums, high weight blog, the company's positive news. So in the search engine, about the company's reports, users see the first to second page is generally based on the company's positive news.

4, there is one of the most important, in the company's usual website optimization, the company should try to in the common social media sites, establish accounts, publishing information about the enterprise.

If the user searches the Enterprise keyword, returns the webpage, itself is the enterprise under the control social media website content, whether for the website daily promotion, or the crisis control, all will become easy many.

Finally, the point to note is that although the network under the crisis of public relations, can be very good to minimize the loss of negative reporting.

However, as an enterprise, first of all, we need to grasp the problem of crisis, fundamentally solve the problem of product quality, in order to truly maintain the brand and maximize the maintenance of the interests of the company in order to get the largest user support. This article by Q Pig Literature Station (http://www.qzread.com/) original release, reprint please indicate the source.