Thinking about mobile Internet worries: Making money is a time for competition

The heat of the mobile internet not only needs to be sought after, but also need to think cold. Yesterday, 2012 Global Mobile Internet Conference held in Beijing, Tencent board chairman Ma, Millet Technology Chairman Lei and other industry bosses on the field of security issues, profit expectations, and competition strategy to warn practitioners.

Security: Android is in trouble

"The future of the Android era will be a major security crisis. Ma didn't think it was alarmist. Android, one of the two major mobile operating systems, has become an application platform for domestic handset manufacturers and mobile internet practitioners because of its open features. Ma stressed that the mobile Internet security issues in the past 2.5G era of communication is not too serious, because the software can not download, unlike the PC side there are so many loopholes, but the future of 3G applications and Android Open systems will be a big crisis.

Profit: It's time to make money

"I haven't fully seen the business model of mobile internet," he said. "For the profit problem that the practitioner is most concerned about, MA admits that the mobile internet is ultimately" the application of the King ", want to profit must first ensure that their products are good enough.

Lei to E-commerce as an example, "Burning money" is the normal, because the industry's general money-making model is: All companies in the blood, the purpose of the blood fight through high income, access to high market share and user reputation, and then the loss of money back. "To expand the market size to a sufficient advantage or even 70% of the market share, only the industrial chain pricing power, in order to obtain a good profit, but to ensure high-speed development without overturning." Lei said.

UC excellent as CEO Yu also believe that the mobile business is in the "water feeding fish" phase, the first goal or the number of sprint users.

Competition: foreign competitors entering China

It is noteworthy that China's mobile Internet conference is no longer a Chinese company to entertain themselves, many emerging overseas mobile internet companies also come to explore. The top marketing officer for the Fruit Ninja, the second-ranked app for iOS fees, Phillarsen this year with a High-profile debut and revealed that it will work in depth with Chinese companies. Similarly, cloud notes and storage applications Evernote are also pushing the process into China and will be more compliant with the Chinese rules.

In fact, whether it is Google, Yahoo or buy Big Mac Groupon, these former foreign internet companies have not posed a fundamental threat to Chinese companies, "do not understand China's national conditions" has been repeatedly interpreted their failure. However, in the mobile internet era, these overseas giants in accordance with the "Chinese rules" comeback, it is worth vigilance, after all, domestic manufacturers have been imitating the object will be in a more localized way to China head-on confrontation, intensifying competition is inevitable.