Thinking about the marketing method caused by a steamed bun

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Last Saturday I went out to buy steamed buns and passed by a friend's house. Just go into the seat of the meeting, small talk in which I told them I am going to buy steamed buns, my friend suggested I go to the mountain de Wei to see (the Mountain de Wei is a hotel) where the steamed bread is good, taste good, the price is also cheap.

When I got to the hill, the battle was too scary and lined up. There's a whole lot more to sell. Steamed bun, steamed stuffed bun, trap cake, still have fish, four likes meatballs, various vegetable dishes and so on. Steamed bun is also big, the price is also cheap, indeed is not my unexpected, on the good or bad steamed bread than usual I often go to that one, big nearly half, the price is equal. I bought four steamed buns, two buns, two four-happy Meatball home, on the way home I think, he was killed halfway, our neighborhood has been a number of selling steamed buns. I only see this in the queue in this situation, this is not the example of our study? Let's analyze it first.

I. Word-of-mouth communication

We came to them and it was my friend who recommended me here. His recommendation is that this steamed bun is big and cheap. Note that "big, cheap" is a point that makes people easy to spread. If we design our own products, we should design such a point, a point to let people spread. And this point, is through and other home similar products compare, and come, this is not what we often say a word, differentiated management?

In this case "a big, also cheap" is to give us a clear impression. Therefore, our products, also must give people a feeling. This feeling can be distinguished from competitors. Then I came home and told the news to my other friends that my other friends would definitely try. The effect of this test is naturally satisfactory to him.

Second, use many categories to attract people's appetite

You are welcome to say, he there four happy meatballs, fish, in the end expensive, this we can not compare, because there is no competitor in the sale of this thing, even if there is sold in the hotel inside, so their fish, four-happy meatballs, compared to the hotel is certainly cheap. This attracts us again.

Four-happy meatballs fragrance, fish flavor, on-site production of the scent of cake, through our sense of smell to stimulate us, service uniform standardized clothing, let us associate to clean. Every waiter with gloves, let us also think of clean, in their sales environment, than other home feel more clean. The big steamed bun, stimulates my vision, is not exaggerated to see this steamed bun, your first feeling this one you all eats not to finish, the price five cents one. These are the factors that we spread for him.

Iii. Summary

After analysis, we found that his whole marketing is divided into two parts, the first part to attract everyone to him, the second part of their own internal to create some, to attract people's purposes,

1, attract everyone to come to him

First of all, they took advantage of this advantage of the hotel, and every day there will be a great many to the Mountain de Wei to eat, these people will see them. Will notice them. This will attract everyone here. For the sale of steamed bread this matter, they are very good to borrow. The steamed bread and the hotel crowd effectively combined together.

Second, they also use people's word-of-mouth to tell each other, this benefit from their own internal operations, causing people to tell each other's interest.

2, through their own education of their users to help them spread

Let us see the feeling can not eat the big steamed bun, only need five cents, this in their competitors at that time at least a five, on-site workers uniform clothing, let us associate to clean. The on-site staff made the scent of a trap to sting our sense of smell. Produce the desire to eat. The arrangement of food, the seductive aroma, dripping their play. As soon as we get there, we completely arouse our appetite, then we buy more fish, some steamed buns, some side dishes and so on. Their marketing approach reminds me of a lot.

Reprint Please specify: http://mark.zhiyiwang.com or leave my brand words (know easy net)