Thinking about the methods and related problems of Business-to-business platform operation

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The so-called Business-to-business platform, perhaps the first consciousness will think of Alibaba, that is, business-to-business E-commerce platform. Many of the domestic business-to-business Web site at what stage there are differences: most platforms are still in the supply of supply and demand information, industry information, enterprise display, etc. Looking around, too many of the country's uneven business-to-business profit model is still the form of membership and advertising, it seems that the vocabulary of innovation is rarely used in the industry, or only to discover the innovation point has not been implemented. So now most of the business-to-business platform in my eyes is only a media advertising platform, rather than the so-called electric dealer trading platform.

Several issues in the operation of Business-to-business platforms:

One: The confusion faced by enterprise users in using Business-to-business platform

1. In the face of many web sites, almost every site's slogan to maintain a high degree of consistency: what to build what the online trading platform; Can take the profit model is the membership and advertising, so that enterprises can not easily believe that the platform's slogan

2. The sales method is a single telephone sales, almost on average every day every enterprise will receive the sales of platform sales staff telephone; Enterprise User vision and hearing have become numb and irritable

3. Is the electric business platform is to allow enterprises to join members, buy ads, buy keywords, release supply and demand information? Just like that?

4. Suppliers are daily harassed by the telephone sales of each electric dealer platform, but also faced with too much only inquiry or a map of the purchase of their inquiries, was full of hope, can often be disappointed over the year

5. Still accustomed to offline procurement, there may be kickbacks to take, even if the internet price concessions but there is no online trading security and authenticity, always do not trust the network, or through the network inquiry only to understand the price, and then with the offline supply negotiation price has sufficient advantages

6. The integrity of business transactions is not at ease; VAT invoice problem; Quality of goods and after-sale problems; constraints and mistrust of electronic contracts

Second: The old idea of Business-to-business platform operation

1. The structure of the website is almost indistinguishable: supply, buy, information, market, community, brand, exhibition, etc.

2. Website profit model cliché: Members, advertising sales, keyword ranking sales, brand promotion, etc.

3. Do not think enterprising, just want to make money: all to make money for the ultimate purpose, not too much attention to the real needs of enterprises

4. The platform involves more industry category, but the website itself has no knowledge of the industry and more familiar with the Internet professionals

5. Website platform Rich Supply and demand information but can not stop the credit crisis between enterprises

6. Channels of funds flow and tax issues in transactions

7. After-sale service after the buyer and seller is not effectively processed

In view of the above problems and phenomena, business-to-business platform operation should be very serious to listen to the suggestions of enterprise users, precipitation to the industry to understand their needs, to help them to use the electric business means to solve or improve the traditional trade in some of the drawbacks; Platform operation to solve the business user integrity concerns, capital security, after-sales service, Contract tax and other issues as the starting point; to establish and operate a closed but open business-to-business platform to lure and cultivate the behavior habits of enterprise users online trade, so that the power of web tools to become the first choice of trade cooperation between enterprises.

It is believed that platform operation should establish a recyclable ecosystem which is both open and closed. What does it mean to build a network platform that is both open and closed? I think the main obstacle of the Business-to-business platform breaking through the information flow and media identity is that the platform does not have a smooth online transaction environment, and the platform operation rules do not revolve around "let enterprise carry on the network trade on platform" as the theme Openness means to minimize the use of the platform under the premise of real integrity of the identity of the enterprise. Put into traffic, about UGC in the development of Business-to-business platform is critical; closed refers to the Business-to-business platform in the eco-chain between the enterprises are unfamiliar, only through the platform can be traded, similar to the form of enterprise, all funds flow, The flow of information flows through the platform.

Above is my personal regarding the business platform operation Idea and the Ponder, welcome the colleague to advise and the exchange. If reproduced please specify the source: China Cement spare Parts network http://b.ccement.com