Thinking about the shape of Internet products

When I was in QQ Group and colleagues discuss about C User TV series Internet product form, obviously my thinking over Divergent.

So I'm just going to keep a record of what's going on here so that I can look at the wrong place for years to come, and I think it's a very interesting thing.

Now in the TV series this piece, the current product positioning pattern is [not all]

1 now look at the TV series {just need} in Youku, potatoes, odd art, thunder, Qvod and other video sites and clients, this I think do not need to explain, we should understand.

2) TV commentary, sign in is {weak demand}, and [film comments/reviews is strong demand] in watercress, paste, verycd.

I think watercress is a strange community, so let's take a look at the trajectory of my use.

Watercress Search {topic classification, keyword, tag}-> score {sort}-> Baidu Qvod, Baidu av}-> return watercress bullish film review.

This is the track of my use of watercress film, but the TV play the total time is longer, emphasis on the drama plot, the characters discussed things, watercress does not really good, why? Watercress is a place to search, score, recommend, allow small masses, long time sediments, and not a short burst of discussion, Hot topic of Baidu Bar such a place, so from the material {film, TV series} Differences between, I think the product form of Baidu Bar is even more close to the user than watercress.

Further explain the reasons and reasons the TV series is a close to the general public, the gossip, close the distance between people of the kill time chat the main thing. It's born with the need to get together during a hit, you can't talk to people around 1 years ago. When people don't say you're crazy, they think you're a fool. But unlike movies, movies can be a matter of short bursts of focused topics, or long tails of small talk, It doesn't lose reviews over time and see the value of demand again.

So the film is very excellent, although this product I think there are a small number of imperfect places. For example, the simple object of the sign in terms of {see, Want to see, is looking at} In addition to content dependencies, I do not see any user and user social needs. There is also a short film about online literature {},UGC publications, Watercress did not expand, of course, the success of watercress today more in the community {Group, activities, localization}, no discussion.

Stick Bar is actually a forum, a place to talk about the local {just need, 2, 3 City of all ages, and the quintessence of mahjong with a spell.

Baidu Bar is a clear, ordinary C users are familiar with, simple to no registration can participate in the discussion of products, no other products in the country than the bar is simpler.

Stick is a place to chat together, a focus on real-time hot discussion place, the topic will be with the passage of time, and gradually let people forget, this is the positioning of the bar.

Bar is destined to not be the structure of the TV drama of the place {rating, like people}, can not tell users what TV series rating. The same TV series recommended.

VERYCD This old download station, in a few years ago saved the Word-of-mouth and brand, is a TV play flow of a portal, users will be discussed in the discussion area, and stick together, do not diverge.

3 TV program trailer, {Tvmao}, Web version of this thing, nothing interesting and future, do not diverge.

4 Some inexplicable strange demands on TV dramas, in Baidu know (such as a play a star of the phone ring, where the clothes are sold), the contents of the TV series-"Taobao This is also a weak demand, the TV series of goods Shopping guide flow cps ROI far below the value of hard advertising, historical common sense to tell you the level of ROI too much, The effect is reduced geometrically.

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What are the characteristics of a successful C user product?

I concluded by myself that there were 3 points

1 Create content (UGC)

2 shorten the distance between user and content (search, recommend)

3 The ability to organize community content

On the 1th and 2nd this does not explain the reasons and reasons, we all understand. Know that there are a variety of questions and answers available to you.

On the 3rd content of the re-organization, such as the recent foreign very hot waterfall flow, I think it belongs to this branch, but I still did not find a theory to support the reprint application of the value of how much? So far, at least not in China.

Mushroom Street is also a waterfall stream, you can think Mushroom Street is also organized, but Mushroom Street also belongs to shorten the value of users and content, mushroom Street through the product strategy, Taobao's quality of the pictures filtered into a very beautiful collection of pictures, shortened the user and content distance, so the user is also valuable.

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For a TV Series C user Product form, if you can not meet the above 3 points, or with the existing products of many forms of conflict, I urge you to wash your sleep, the internet has been too much repetition, do something else may be better.