Thinking about user experience factors for SEO Insert wings

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Today, unlike anciently, SEO is constantly developing and advancing, and its idea is more and more advanced. Before doing SEO people will never have to consider the user experience of the problem, just want to optimize the page, get enough outside the chain on the line. Now, the user experience plays a very important role in the rankings. In a sense, doing SEO is doing the user experience. Whether you are going to a variety of forums or some SEO talent blog, you will see a constant emphasis on the importance of the user experience. So what does it mean when the user experience is so important? For those who do SEO, where should they focus on the user experience?

In my opinion, the user experience is really a very broad concept, contains too many things. From my personal perspective, I would prefer to think that the user experience includes the following points:

First, the site gives users the first impression. This includes the opening speed of the website, the design of the Web page is concise and beautiful.

The opening speed of the site has been clearly listed in the ranking algorithm mechanism, which is also very easy to understand. Two sites, the first site to open for half a minute, and the second site only need 2 seconds to open. How do users feel? Apparently he thinks the first site might be too bad, or that the site owner doesn't attention to this site, and then very likely to the site for him to help create confusion, impatient users will generally directly shut down the site and open the other, and the second site may be a more powerful, Webmaster more intentions of the site, users do not need to spend much time to open the page, he will be happy to continue to watch. Strive to improve the web environment of the site, because faster speed is a better user experience, when users open your site to spend less time, your site in his heart will be the first impression of Ascension.

The key to the design of the page is simplicity and beauty. The so-called simplicity, that is, there is no superfluous things, can make it easier for people to find what they need. Concise Web pages can also significantly reduce the volume of the page, and thus shorten the opening time. As for beauty, need to cooperate with simple. Can not simply for good-looking and use a large number of large pictures, JS or even flash, the window of this kind of thing even if done more beautiful and very few people will like. Of course, the beauty of the most basic requirement is that the page is the normal display. Some sites at the beginning of the production did not do a good job, CSS compatibility is too bad, almost only in IE6 normal display, to the IE8, Firefox and other browsers have become unrecognizable. What kind of feeling does the user see in this kind of page? Maybe I can't describe it well, but that feeling is definitely not wonderful.

After your site has withstood the first test, the user decides to continue browsing your site and the next test. Due to the speed and appearance of the basic user satisfaction, the remaining problem is that the content of the site can not let the user satisfaction. All the problems mentioned above are actually paving the ground for the content. Because users come to your site, he is not to see your site open speed is fast or slow, nor to see how beautiful your site is, he will come here to find what he wants! and the search engine theoretically is to put those who are most useful to the users of the Web site to the front (of course, in fact, do not, at least not yet), There are good content, the site will be users like. So content is the root of the site! With good content, users feel that the site is useful to themselves, over time will form a habit, that is, he is looking for some sort of solution to the problem, will come to this content to enrich the site. In the long run, your site will form a similar site in the famous brand site, the most ideal result is a large number of users to return, to get rid of the dependence on the search engine!

According to the above, it seems that as long as the site has content can be, then this content is not original and what is the relationship? But we do know that a site with more original content does have an advantage in search engines. In fact, it is very simple, now the Web site and page is too much, even if only a certain type of site will have a lot. Users encounter a problem, and then go online to search for the answer, although the search engine will give a lot of results, but almost entirely the same, is the so-called "World article a big copy", nothing but you copy me, I copied his bale. What is the difference between a Web site and a website? If the content can help the user solve the problem, but if the same content of these sites can not make users satisfied, then must provide other content to the user. This unique content is naturally original content, imagine the user in many sites see things are stereotyped content, this time in your site but see very novel content, that will be what kind of effect? The search engine feels the same way as the user, it hates a lot of repetitive content, Even Google has declared war on spam, and after crawling too many pages of the same content, a search engine with a new content will be happy.

In addition, reasonable navigation can improve the user experience very well. Users can clearly understand their current location, can easily go back to the previous page, and the lack of navigation will let some users into the "lost" state. There are also some seemingly insignificant factors that can still affect the user experience, for example, the format and length of the URL (less level, shorter is better), the number of ads (naturally the less the better, and the ads also need to design some beautiful), there is no dead link (more dead links will make users very uncomfortable), There are no 404 pages (a well-designed 404 page that can greatly mitigate the negative effects of dead links).

It has to be said that the user experience is covered by too many things, but in the final analysis is very simple, you can put down their webmaster identity, but to stand on a user's point of view to consider their own site, to see if they are comfortable, you can find a lot of sites in the user experience of some defects. Not really, find a few friends to find your shortcomings on the line. Hope that everyone can as much as possible from the user perspective to consider their own site how to operate, the user experience and SEO relationship in the future? I think they're going to be consistent.

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