Thinking and analysis of popularizing authentic film and television copyright

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Although the broadcast by you--www.bobouni.com is not a real online movie site, but these days there are copyright dealers in contact with us, a period of time since the cumulative access to the genuine film and television rights of more than 6 companies. From another level also reflects that the genuine film and television rights of the Cake finally to be released. Online film and television market in the country's crackdown on piracy policy, began to the legitimate resources supply upstream competition transition. For various copyright dealers, since the promotion of copyright resources, we have to talk about the promotion strategy and means.

I do not know the copyright business with the national policy of the Granville, everywhere looking for online film and television sites to promote the ultimate goal of copyright is to make this cake bigger, or simply sell the copyright, cashing go? Compared to the marketing of other products on the Internet, the strategy and marketing ability of copyright owners is really too simple and boring. It's almost the same as selling vegetables to a vegetable market. is to send a large number of sales staff to find a movie site webmaster talk, the left hand holding carrots, right hand waving the fight against piracy infringement of the stick. It's a totally head-on sales approach. In this era of emphasis on innovation, the emphasis on innovative Internet networks, playing a low-level cultural two-way role, there is no new ideas, new technical means and marketing tools.

Whenever I think about it, I can't help but ask, hi, copyright owners, do you have any new ideas? Cake is to be big to cut!

The reason for emphasizing the word "promotion" is not to kill the market, but to launch it and expand it widely. In this way, not only from the respect of intellectual property rights, but also let property owners through the expansion of the benefits. The intellectual property rights of film and television, if only for the oligopoly service, for the property owner, is tantamount to shooting himself in the foot. As a two-way copyright business, not only to create benefits for property owners, but also to enable the whole society to recognize the value of copyright, respect for the work of copyright owners of social responsibility.

There used to be a certain right to sell to me for having mastered the exclusive rights of a certain resource. Told me about his exclusive monopoly of this resource, I remember that I answered him, I said, as an online movie site, without your exclusive resources He may not die, but if only your exclusive resources, then he must die. Because although your exclusive resources may be hot, but online video site on the Internet more attention is "long tail effect", do a long tail has several benefits, first, rich film source. Second, the cost of copyright is relatively low. Third, a lot of classic movies to bring the flow of the site is not less than your resources. A typical example is Hunan TV. Many classic old films, as long as the right time to appear, can bring a lot of ratings. If many of the country's online film and television sites are aware of this problem, your exclusive resources are no use, or high price can not afford to use, you this exclusive and what is the meaning of that? Time is a piece of junk.

Sell copyrights on the Internet, in fact, is a double-edged sword, cut the fierce, most of the site died, no one responds to you, your resources are no one to see, the same old film appeared in many sites, is to arouse a lot of people's memories, thus forming a new hot spot. This is the long tail.

In fact, copyright is also a commodity, appearing on the internet he has some of the characteristics of the Internet, that is, for an internet commodity, who mastered the "eyeball", who mastered the Internet hotspot of the right of speech.

I don't know how copyright owners now view the Internet's plethora of free movie sites. Call？ or cooperation? It is estimated that the likelihood of playing is mostly. Why? interests. Can I call you back? Flip over a few big engines, Guan Jian: Free movies, about 13,500,000 pieces. Free Peer-to-peer movie, about 3,450,000 articles ... Really, as one of the comments in my last article said, 1e-08% of the possibilities. If I were a copyright dealer, looking at the pages of these engines, I was the tiger that met the turtle--no way. Of course this 0.00000001 of the possibility of a little word taste, as an online film webmaster, we can not ignore the importance of copyright, and the copyright owners of the labor of respect. Respect from where the embodiment of the market economy, of course, through money to reflect.

I've heard the word "shyster", a derogatory term. Is that some lawyers qualified practitioners, in order to copyright infringement free Internet copyright lawsuit to survive, won the lawsuit from the loss of one side of the compensation payment. Of course, this loser is often the webmaster of infringing pirates. "Shyster" has since ancient times, but the historical and realistic "shyster" has never left a good reputation. Because "shyster" a little fishing, predatory taste. Almost equivalent to a land knave. Because their behavior is not to protect intellectual property as the ultimate goal, but to use the state to protect intellectual property rights of the legal gap, to profit as the ultimate goal. Extortion is precisely the interests of the copyright owners should belong to. In the Internet film and television copyright of this interest chain, because of "shyster" participation, the site was killed, copyright infringement interests were lost. It's not a win. The result is that the copyright business has become a "devil", the film and television site is a guerrilla team, throughout history, the people's guerrilla war has always been a victory.

Copyright Party and film and television sites are common interests, but also can find a point of interest, the question is what kind of a model to reverse this situation? What kind of mode can let the movie stationmaster respect the copyright? What kind of model can let copyright dealers not to protect their own copyright interests to fight against piracy infringement? The answer is only one, that is cooperation, to do together to win.

A mutually recognized platform for cooperation, a platform to coordinate the interests of both sides is essential. A long-term consideration, responsible, and ultimately successful copyright infringement, should be like HP this company, and his film and television sites grow together, not simply money exchange relations, is a partner, mentor.

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