Thinking from Media marketing

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The rise of micro-blogging, micro-credit, created millions of of the grassroots Big V, these are less than 100,000 of the Big V fans or attention, subscribers. Now there are only 100,000 real subscriptions for a city newspaper, a microblog with 100,000 subscribers, the immediacy of its spread and the extent of its spread is self-evident. This is also the bottleneck of the development of traditional paper media, the outlet of the paper media is the uniqueness of content, value, and network media is difficult to replicate transmission.

Since the definition of the media is that the general public is strengthened by digital technology and connected to the global knowledge system, a way to begin to understand how the general public can provide and share their own facts and their own news. In short, netizens use the tools of social networking, such as blogs, microblogs, micro-letters, and forums, to publish what they see and hear. Since the salient feature of the media is "from the public, to serve the public", since it is the general public, then marketing has become a topic to be discussed from the media. I think from the media marketing can start from the following several aspects.

First, the content of the dissemination of

To become a media, your content must be newsworthy, or have some reference value, can give subscribers some benefit. such as: Moonlight Blog, is China's well-known individual independent blog, the main content of the site is it information, moonlight blog Weibo fans more than 100,000, feed subscribers more than million.

Second, the popularization of the carrier

The carrier is the platform that publishes the information from the media, must choose the mainstream, users of many platforms, if you microblog selected NetEase, Sohu, you no matter how hard, you can not achieve the desired purpose, after all, the main battlefield of micro Bo or Sina Weibo above, and Sina 11524.html "> Weibo listing imminent."

Third, to ensure the quality of content

Every brand will devote a lot of effort, you will not want to publish some yellow gambling information to close their own carrier, you will not release a large number of users useless spam information, and was a large-scale unsubscribe. In order to be sustainable, you can not update the content, but must ensure the quality of the content. Wang Guangwei Blog To ensure the quality of content, so far has not received the public contribution.

Iv. Timely Thanksgiving Activities

When you have more than 500 people subscribe to the media, this time to talk about marketing may be more appropriate, do 500 people subscribe I think it is a very easy thing, I will be in the relevant articles to share. Thanksgiving is actually an increase in the interaction with your subscribers, Mr. Cai, who has done the iphone and ipad, adding millions fans to his microblog. You can choose the right side of the product, find a business to provide sponsorship, or to provide him with customer information, so that your platform will naturally have the topic of discussion, subscribers will increase.

A series of social carriers

The current mainstream social media include: micro-blog, micro-letter, Renren, blogs and so on. When we register an account, the basic content can be synchronized to other carriers, you can use social management tools to complete the release of multiple carriers one at a time.

Six, brand-building

Since media standards can be made by a grassroots audience, it is possible to participate through your influence, so the main focus of the media should be on how to shape the brand. Brand shaping has to talk about influence, I have written the article "to create the influence of social psychology", grasp the popular mentality I talked about, I think you will gradually feel the impact of Ascension.

Finally, whether we are from the media or grassroots people, to achieve success, you have to maintain a strong passion, keep insisting, until success. Act, Act, Act now.