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Local website has always been my interest in the topic, but also I think the Chinese Internet development after a trend, just now responsible for a local professional website in Chengdu, is also considered a good practice opportunity. I would like to use this article to record my local Web site Research road.
This article is more of my thinking, there is no practice to test and data to do support, so only for your reference, hoping to arouse your resonance.
Noun Explanation:
Local websites here say the local website please do not mix with the local portal, local portals are basically all over the telecommunications network monopoly, there is no because the local portal to do too wide, do not recommend. The local sites said here should be own local area characteristics at the same time have industry verticality. such as: Tianfu Food Network, Chengdu, beer and Skittles network.
Local sites due to regional, relatively narrow coverage, customer groups concentrated, so it is relatively easy to promote.
1. First clear site positioning, do which industry, and then the entire content of the site around the industry to unfold, absolutely can not have any irrelevant content, no matter how fire content
2. Clear two questions, one of your site is for who to see? This determines the way you promote, another your site to make money? This determines your marketing style;
3 people think that the best way to promote the local site is to do offline activities or parties, and activities must be held regularly, one is to improve traffic, the most important thing is to cultivate a group of loyal users.
4. If you want to make money as soon as possible, you must set up a sales department as soon as possible, regional sites easier to do sales, while sales is also a good way to promote the site.
5. Website cooperation has been a good application of various sites, local sites more easily related cooperation.
For the moment I think of the above 5 points, if anyone has a better idea welcome to communicate with me. Gtalk:gallonwang@gmail.com (Jia Lun)
