Recently in the blind think, for medical network marketing, how can better occupy the network market, how can enough to let the hospital in the network long-term, better profit? Friends said, do a good job of optimization, with bidding. It is true that these methods are the most commonly used in medical marketing, but everyone is in this way, how can you stand out from the crowd? With this problem, browse some of the predecessors of the online works, summed up as follows:
1. Highlight characteristic therapies, themes, hospital names, URLs. Specifically in the site optimization layout, information updates in the station, extrapolation information construction, bidding keywords and ideas, and so on, highlighting the hospital's professional, brand, the hospital name, hospital site, hospital address, and other hospital unique aspects of a deep imprint on every visitor's mind. This can reduce the visitor's reliance on Baidu, when there are repeat customers, it will directly enter the name of the hospital, the hospital web site to enter the hospital or directly to the hospital counseling, visits. The specific operation is not to repeat.
2. Look for the network cooperation platform, put the hospital brand advertisement, let the hospital brand image be remembered by people. Of course, this requires the operation cycle, there is no immediate effect, if only want to dig a bucket of gold can be ignored. For the network platform, similar sites, local network platform is a good choice. can also buy a number of information platforms, the release of hospital disease information and brand information, to attract more users of the network's eyes.
3. Make full use of time marketing, the line of online activities closely combined to allow users to see offline publicity, you can directly find the appropriate information online, and vice versa. This perfect convergence can reduce the loss of patients in the middle.
4. The friendship link of similar website is indispensable, as the saying goes, the tree is good shade. If you change the link with the hospital browsing is very objective, it is estimated that you are also indispensable.
To apply a saying "the highest level of network marketing is no network marketing", said a simple four points, do it is not so simple. We look forward to sharing with you. This article by the Plum SEM Learning blog (http://www.leezisem.com) to organize the first, reproduced please kindly, thank you.
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