Thinking is one of the values ​​of your work

In many cases, team members have to face a new task, that is, in the face of a purpose (do), usually will be straightforward solutions to the details of the solution, rather than to go first to understand the goal.

For example, a product manager as usual will tell you: "I need a big button", "do not use buttons to link" such requirements (usually a solution).

Then, the designer will habitually think of the solution details from the point of view of usability or aesthetics: "If the buttons are not good looking," "Links should actually be used because ...".

So you waste a lot of twists and turns, not necessarily let them not satisfied.

The product manager wanted me to draw it for you. So slowly, the product manager to mention the demand, the wireframe is also drawn directly. Then take a look at the process and let the interactive designer "look professional" look. Visual design is also the product manager directly cut a figure: like XX do it.

The designer seems to feel that the territory was invaded. Not to be outdone, according to a pile of principles and personal preferences gave a bunch of opinions.

The two sides won the fight. Eventually, the incident was no accidental delay. Of course, the postponement result will not satisfy both parties either.

Ignored anything?

Yes, the goal. A measurable result of the stuff.

Big button is not the ultimate goal, but one of the solutions. The big push button is designed to attract more user clicks (this task) with the goal of boosting the previous purchase conversion rate from X to Y.

Well, we understand this goal, perhaps as long as the information has nothing to do with the selection of goods removed, button size, color do not need to be modified, all goals are as easy as possible.

Whatever the role, the value of your job lies in thinking.