Thinking of blindly follow the independent shopping mall

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The success of the shopping mall has been difficult

The rapid development of E-commerce Business Mall, causing a lot of boss attention, have to itch. Most like the Beijing-East van. Most of the mall is a failure, have to arouse our profound reflection. Independent mall site than Taobao Mall more control, maneuverability, and more easily to achieve great success. But in the early days it was hard to get the user's trust. Need a lot of news reports, advertising and other ways to improve visibility, and slowly get users trust. And the continuous process is very long, if there is background, or the funds are strong enough, relatively easy to obtain user trust for a short time.

Conversely, there is no background, money is not strong enough, it is difficult to obtain the user's trust in a short time. A short one year and a few years to gain the trust of a few users. The early team building of the Business-to-consumer Mall, follow up. A certain size of the mall, a year of operating costs million, as much as tens of millions. has not received the user trust, has not known, the venture capital has already spent million, tens of millions of capital. It is difficult not to let the people waver, easily disheartened.

Now the city of the wind, who can want to occupy a place. What is your advantage, money, or product, profit model, or unique. Venture capital in the initial period of many but others have venture capital. No own product characteristics, corporate culture. Many businesses see women's supplies mall is very large sales. are flocking. What is so special about you that you can bring down such a formidable opponent, is relying on the cow B programmer, or technical cow x SEO, or very powerful photographer, or a very good designer, or fine workmanship products, or affordable price, or follow-up service thoughtful, or strong financial support.

These are the factors that affect the success of a mall. If all these factors are available, then a single business-to-consumer is almost successful. If there is no strong financial support, such a team just built up, there is no sales performance, casually change the development strategy, digging wells to quench their thirst. Thus changing the course of development, more and more deviating from success. Finally unable to afford the cost of the team, the final failure. A good development strategy is critical to a mall.

The death mode of the Business-to-consumer Mall

E-commerce is not to do a website out, and then sell products can make money. A website is only a prerequisite for electronic commerce. But often we build websites, upload goods need to spend a few months of time, painstakingly with bitter, finally on-line, thought that a line will be able to achieve success, bring sales performance. But not a few people, more talk is not what performance. Before sales, sales, sales of all aspects are very important. If there is no good psychological expectations, when you encounter a general investor, see a few months without success, I do not know how to go next. Often put some ads to test the effect of advertising. But the effect of advertising is in your site normal close to perfect situation.

If the description of the product is clear, whether the product is beautiful, the page design is reasonable and beautiful, website speed, how the customer service attitude, the price of products have advantages, whether a glance can let users trust. These are the effects of advertising. If a website interface design is very difficult to see, the product description is not clear, the picture is not amateur art, the goods and no price advantage. What is the value of such advertising? Finally put the advertisement, found that the value of advertising is so low, is not input-output ratio. Such a mall is hard, but also struggle, and finally struggled, it is not to find the source of profits, no follow-up funding support, the final failure.

See the operation of a business mall, is not a simple thing, not to build the site well, and then wait for the money that matter. Need a very good plan, and not interfered by other factors, find the right way, determined to go on, the beginning of the detours, took a detour immediately back to adjust. The boss and the team understand each other. There is enough money to be successful in the end. Do not because of a momentary brain fever then go to set up the network team to engage in network sales. It does require careful thinking, various scenarios, and various risk assessments.

Taobao Mall is a good platform for the Business-to-consumer

Taobao Mall is now in full swing, there are a variety of restrictions on the threshold, many small sellers, selling fake sellers. Difficult to meet the standards of access. Taobao Mall is now a symbol of authentic. We have sourcing, capital is not a lot of bosses, you can invest in Taobao Mall, do their own familiar with the industry. Relying on a 9-year Taobao, 8 years of Alipay (Alipay user 550 million) covers almost all netizens, 4 years of Taobao Mall. The most powerful consumer groups, very good consumption habits, good trust payment system Taobao users.

Users are familiar with the concept of the user's mind Taobao more fakes, Taobao Mall are operating companies, are authentic. Taobao products do not have a reputation evaluation system, so long as the line from the beginning can be with other stores on the same lines. As long as the product is good enough, real. Good merchandise photography, very good art, good product editing, and then a suitable proportion of advertising investment, a good customer service system, express after-sale system, so soon can get e-commerce sales profits. Just want to do their own, the other relatively easy, less to the network Technology department. Both relying on the platform, and save the accident, but also quickly into the sales, really more effort. Especially suitable for the operation of small funds, rather than take small funds to operate millions, tens other independent shopping site, profit is still in the future.