Thinking of Enterprise Station optimization: Bo is the malady

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

At the same time the internet economy is deep, the enterprise also has the traditional marketing mode to extend to "the network marketing, the Electronic Commerce Circle". However, in actual investment and value, more corporate Web sites are often unable to achieve the expected goals. Although hired some seoer to carry on the website optimization, but had to say, these talented person more also only is learns some fur to go to battle the enemy not to occupy the minority. Therefore, in the optimization process, due to fierce competition, most of the corporate web site can not get the ideal ranking. But that said, the enterprise site itself has a lot of disadvantages to optimization, such as: some enterprises often have a number of unrelated keywords, so in the optimization process caused by the Bo phenomenon of keywords, some seoer helpless can only list the optimization. Finally the word will be done, the word also to do, to create even if efforts can not improve the site specific keyword effect. For this, how does the enterprise website optimize?

One: the optimization of title titles

Have done a lot of enterprise website optimization, so in which also found a lot of common problems: the title is too wide, no focus, such as:

Error One: The title is too long, not prominent company, search engine Fortunately said, to be the key words are placed in front. But if the user is looking for your site, how can you find it? Poor ranking, resulting in or loss of partners.

Error two: Bo "Repeat", such as the "cable" above the word, so that although the focus of highlighting each keyword, but the consequences will be or make "keyword piling up." At the same time this kind of optimization, is also the most stupid optimization method. Reasonable optimization method should be "word-breaking, group words" so that search engines can intelligently match more keywords. This type of optimization, in turn, limits its intelligence.

Second: Error description optimization

About the content of the site description description, is to describe the main content of each page, while the search engine focus on more is one of the natural language. But in the actual optimization, many corporate websites often confuse it with keyword functions, such as:

In the picture, we can see that the description of the station description tag is only part of it, and all kinds of glass are omitted. Does this kind of optimization conform to the search engine's optimization rules for description? At present, although the station has not been done to reduce the right to deal with, but unavoidably left a reason to be killed. Not the author deliberately find such a site, but in the actual optimization, so do not meet the search engine rules of the site has been everywhere.

Third: about the optimization of keyword

As a keyword tag, search engine rules say that each page is a different content, easier to optimize. And in many enterprise website optimization, often ignore this point, all pages of the keyword are piling up the same keyword. Site rankings are always unable to upgrade, for these do you pay attention to it? Have to say, now the Enterprise seoer knowledge is really very poor, after all, Enterprise Seoer also not only around so little things to do. How to optimize each page? The Product keyword of the corresponding page is optimized to each Keyworod label, so it is beneficial to the search engine rules.

Four: Error optimization of Web page content

The content of the Enterprise Web site update is nothing more than the introduction of their own web site, or corporate culture. But the introduction of the products mostly stay in the "market-oriented, popular" content, such information in the Internet to search a lot. To the customer to see such content is also calculated to go, but to say is to feed the spider, I am afraid that some inappropriate. In this point, I recommend that as a seoer update content, try not to assimilate content into the Internet. Gather piece of information although save time, but search engine is not to see, the best is the unique characteristics of their own products added, this kind of content is richer, and more by the search engine favored.

In addition, there are a number of corporate sites are still updated daily content, but the update is not related to products and industry information. Know the importance of content updates, but ignore the value of relevance. Over the long term optimization, although the site can get a lot of search engine weight, but diluted the direction of the site, resulting in the site has no rankings of weight generation.

Enterprise site to do optimization is actually relatively easy, most of the keywords themselves are less competitive. If you are an enterprise website Seoer, but the company rankings are still not very ideal, may I take a look at whether there is a view of negligence? Today, the binary network to join hands with Shanghai Network company Pilotage Technology (www.joyweb.net.cn) popularized the basic course of Enterprise website optimization, hope can also benefit!