Thinking of the Internet Huang Taigi is internet marketing?

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The word Internet thinking is already hot enough to break the street, often seen in the article mentioned these five words. But what is the Internet thinking, but opinions. My personal view is that the Internet thinking is the combination of media thinking and product thinking, fall to the business, nothing more than external marketing and internal production. Any business organization must have both ends, and theoretically, it is not enough to do just one end.

Media thinking, is to understand the processing of hot spots, the formation of the agenda set a high point, causing attention on the public level. Huang Taigi did it beautifully. In marketing, it is not only the planning is very flattering, but also let the marketing itself as a matter of concern. To put it bluntly, is very will hype themselves-this point, in fact, how the early seabed fishing how to treat the guests is really not planned out, it was not as a marketing material, and then inadvertently into marketing issues.

Since its inception, the Internet has been regarded by many commercial organizations as a marketing tool. Whether the portal on the hard wide launch, or search engine keyword purchase, are the main marketing card. After the advent of social networks, social marketing began. The core of social marketing is to make a business planning event not so hard and wide, it is best to make a difference is very bizarre, causing large areas of user attention and use them for the so-called "Word-of-mouth spread." And the past marketing techniques are mainly a pair of multiple push is different, social marketing is more to push, users become collusion (whether intentionally or unintentionally), the formation of low-cost coverage. This is a kind of marketing thinking, but if you want to improve the marketing thinking is the internet thinking, it would be too underestimate the Internet. The impact of the Internet on the entire business ecosystem is by no means the only marketing word.

Product thinking is the other end, and the media thinking of the difference is that it does not pay attention to the viewer's psychology, only concerned about the product really needs of the user's psychology. Product thinking that the user experience to achieve the ultimate-this sentence in my opinion, in fact, it is difficult to do, but said to be regarded as a direction of effort, roughly not bad. The direction of the media thinking is that the divergent type is universally known, and the direction of product thinking is convergent to meet the real demand. Trying to meet the needs of everyone in the world, this product has never been born.

How does Huang Taigi in product thinking? To say the same thing, it's probably a 70-point level. In the public comments on the Internet, the most concentrated evaluation of Huang Taigi is: admiring. Some people feel good, some people think that under hyped, others are not cost-effective. Of course, Huang Taigi can say these dissatisfied people we can ignore, only need to make someone like pancakes fruit on it. But Huang Taigi's goal is to make 10 billion sales of water, too small people afraid not.

Media thinking is face Kung Fu, product thinking is the lining kungfu. The lining is stronger than the face, not too efficient, spent a lot of money to do something did not hear what ring head, in the long run, will lose serious. Face stronger than the lining, will let consumers disappointed, can not form repeat customers. In order to increase the flow of passengers, we have to continue to put on the face of the yell, causing more disappointment, the vicious circle after the eventual collapse.

Face far stronger than the lining, the former have PPG, after the danger of every guest. These two companies are extremely good at marketing companies, know how to form a hot spot, causing a large area of concern. PPG to later completely disregard and the lining, the final closure, every guest is aware of this, is a painful lesson. If you know that marketing is the internet thinking, it is a bit of a disgrace to these five words.

The road before Huang Taigi is still very long. The first problem is that pancake fruit is a northern food, is not the general sense of the Chinese people like food, if you need to do 10 billion of the water, the light by selling four King Kong (Pancake Fruit, no alum handmade dough sticks, tofu brain and soy milk) is not enough, this is facing a step of category expansion, this step is actually very dangerous, Every guest in this above eat enough suffering, the bitter experience, or contraction front; the second problem is that 10 billion of the flow of water requires Huang Taigi in China to lay a large area of stores-after all, food is not millet mobile phones, it is difficult to use the "Wireless sales Store" This model to solve. When it comes to laying down stores, personnel management, location selection, quality assurance, and so on, are not the past. If you want to engage in E-commerce, you will encounter a similar problem of fresh logistics: How to in a very short period of time to send steaming food to the hands of customers.

When it comes to millet, you need to mention it. To some extent, the three-year-worth 10 billion-dollar company is an example of the many who hope to create miracles today. As far as Huang Taigi is concerned, millet is quite a place where it cannot be reproduced.

Millet is really heavy marketing, but it also attaches importance to customer service. Its customer service mainly through two paths to complete. One is the micro-credit public account (including, of course, Weibo, but the number of customer service is more strong), this is a 4.5 million-subscriber number, behind the 40-person team. The second is the family of millet such as the so-called stores throughout the country, do not sell mobile phones but sales of some accessories. Mobile phone This thing in the use of the process does encounter some problems, there may be simply a fault, millet solution is recycled and repaired or returned. Its customer service can be through the number of remote operations, but also through the line under the millet home to collect the faulty mobile phone. The whole customer service chain is relatively long, directly to consumers is only a point of contact rather than customer service itself. But Huang Taigi this kind of catering, obviously not. The shop is not a contact point of customer service, but the whole of customer service, this puts forward the higher request to the shop staff. And people, as we all know, are the hardest to replicate.

The other advantage of millet is occasion, mobile Internet as a tide itself is growing very fast, lei oneself all self-deprecating into a pig, just stood in the tuyere above. Catering is a big industry, but it's not much of a boom. Moreover, the catering industry also has the kind of popular fast but subsided also very fast atmosphere, the so-called trend switch extremely fast, is probably the Chinese to the words on the thing, in fact, still quite the same.

Huang Taigi's 10 billion rhetoric, I looked a bit like a marketing tool, once again attracted the attention of the media. In fact, you sell to 10 billion or did not sell to 10 billion, and the real meaning of the diners how much relationship? 10 billion of the water and meet the needs of diners how much relevance? The idea of the Internet is inherently more product-oriented, because the Internet provides a way to track user analysis, creating products that are more in line with users ' needs. Internet certainly has the media attribute, but regards the internet as a kind of media, this is not the Internet thinking.

The core of business is: do the product to meet the demand, is not: do a good job of publicity to meet the spectators.