Thinking on "Product platform" of operating Internet enterprise

For the operation of the Internet enterprises, product development and operational capabilities are the core competitiveness of enterprises. If all the products can be a combination of some basic products, reuse, simple personalization can build another product, that http://www.aliyun.com/zixun/aggregation/9643.html "> Product development costs, Operating costs will be reduced to a great extent. So the concept of "product platform" becomes one of the dreams of all enterprises, just as "component" is to software development. Here we can define "product platform" roughly as: the platform, systematic way to manage products to ensure that the common elements between the maximum degree of reuse.

1. Why do we need "product platform"?

Summarize common product development Frequently asked questions, thus can see the importance of the platform.

1.1 Product problem Product planning is not forward-looking, integrity, and constantly down to the lack of effective demand accumulation mechanism of changing demand, product life cycle is relatively short, it is difficult to product product line products are not reused, the same function of duplicate development 1.2 research and development problem system belongs to different research and development team to develop and maintain, The system is unusually large, complex, no one can fully understand the user interface is extremely complex, messy, very poor ease of use of the development cycle is very short, short iterations, fast online, few documents, quality is not guaranteed lack of common components, lack of knowledge accumulation and sharing mechanism technology research and product research and development are not separated, lack of technical research and Operational problems do not have a unified operating platform, each system has its own set of operating system has a unified operation management system, but the lack of unified planning, operating system is unusually complex, opening a user needs to go through more than 10 operation to deal with customer complaints mainly, not to do customer operations 1.4 Lack of effective evaluation and incentive mechanism for management problems lack of effective training mechanism, research and development personnel, professional quality is not enough different product line and functional departments cross-departmental collaboration difficult 2, product platform

"Product platform" is not simply a product term or technical terminology, to achieve the "product platform" target, must be in the operation of the Internet enterprise market, marketing, product, technology research and Development, operation, management and other aspects of the platform for the construction of ideas to build, including:

Platform-platform technology platform-platform management system of marketing

Source: Thinking of the product platform of http://www.yeeach.com/2010/03/20/operating Internet enterprise