Thinking on the success or failure of business in details of network quotient

Http://www.aliyun.com/zixun/aggregation/8068.html "> Open shop Online means to have a website with online shopping function. So first you have to have a basic infrastructure for a website: Web space, can be a virtual host, can also be a stand-alone host or VPS host domain name database, for static Web sites, do not need to have a database, but the shop must use a database to store goods, customers, orders and other information shop system, is a set of software programs, Run on the Web server, in order to manage the site, you also have some software on your own computer, the most important is the FTP software. FTP is a network tool that allows you to manage files on your site's space. Common FTP software has FLASHFXP, cuteftp and so on. The most important is your sourcing.

The details determine the success or failure, this sentence is not difficult to understand, but the difficulty is that we really have the patience of this obsession, to do not usually pay attention to or think insignificant small place, but precisely these seemingly obscure "details" opened your distance with others, buried under the unforeseen hidden dangers even left irreversible consequences. In the face of business light, trade barriers, customers complain, customer churn, and so on, we often habitually complain about the injustice of God, the sky without eyes, why in the "dew" to others at the same time but not "compassionate" themselves, more negatively, for the existing "situation" is not actively looking for reasons to adjust to improve, But indulge in the absence of any slightest change in the role of irritability, impatience, anxiety and complaints.

To tell you three questions about the details, I hope it will help you to run the shop.

As we all know, the advantage of network sales is characterized by a wide range of services, commodity variety, low prices, convenient and quick ~ ~. Can not see the kind, the money through the bank/Alipay and other virtual means of transfer and other issues also let customers worry. So sincere management has become the most critical issue of network sales. See here everyone will think, my things are authentic, I shipped on time, I according to customer requirements, I completely follow the rules of Taobao to implement after-sales service ~ ~ ~ This is not enough, so that everyone believe you??

Recently, my business is depressed, I visited a few peer shops ~ ~ Their sales are very large, browsing volume is also very big ~ ~ but I stroll around the total feel that some places awkward ~ Look back and found the problem.

First, a practical example:

A brand in cosmetics is Carmex. This is the United States a very famous Lip balm brand (mm on the earth know!). Taobao is also a hot sales. The product itself has no problems, and the problem is in its baby title and baby description.

The brand claims to sell 100 pieces every 1 minutes in the world. But more powerful in the back ~: Many of us store it slightly exaggerated, into 1 seconds to sell 100 ~ ~ A word of the difference made 60 times times the Sales ~ ~ Of course, many sellers can be said to remember the wrong ~ ~ But you look at his baby again. Here is not to write ~ 100 a minute? ~ Oh see here may be a lot of buyers suspect, what is going on? Even the shopkeeper does not understand, that also dare to buy? Maybe you are authentic, perhaps you guarantee that after the sale, perhaps you completely according to the rules of operation. But others don't believe it.