Third generation search? 360 Are you kidding?

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August 15 on the 360 search official microblogging, said that the August 16 360 search on the first anniversary of the establishment, 360 search will release two heavyweight products, and even vowed to say "this will subvert the search industry rules." I saw this micro-blog, when the excited ah, thought that since so declared, that this will be how the product ah, so the mood is urgent waiting for the arrival of the next day.

Later that day, CTRL + The news burst, the product really surprised me a little, because although there were other search engines have done similar products, but they do not like 360 such a huge number of installed client products. This double click Ctrl let the search box on the desktop thing anyway in my opinion, very convenient, updated 360 security guards have this function (you do not update, it will automatically help you update), double-click the ctrl can be searched. Well, in general, the best things are often the last to be burst, this double click CTRL let the search box on the desktop is a good thing, then the second heavyweight products how powerful Ah! So I hope the next day the result of the mood is even more urgent.

Well, August 16 afternoon, this so-called "third generation search-my search" things finally surfaced, what is this High-tech products? In simple terms: is the user can evaluate a site, to the site rating, this score will be 360 search in the calculation of a site ranking weight when taken into account, Thus affecting the results of search rankings, and the search results will clearly identify a site's praise rate, as to what red tomatoes, green tomatoes and so on, just a name carrier, and no practical significance.

Is such a thing, 360 people called it "third generation search", they are Daniel, so called it so called it, the author two-bit, naturally dare not refute what. But the hand is cheap and good at cranky I still can't help writing this article, the basic purpose is to say to this so-called "third generation Search" view, first of all, show the attitude, August 16 is not April Fool's Day, but I think 360 is joking (did not see what meaning?) Well, I mean, look at this product. For the following reasons:

First: Will users actively participate in the evaluation?

Obviously, no! Now at the beginning, 360 made a grand prize to attract people to find the red tomatoes, this behavior can be basically understood to be in the education of users, tell the user a few colors of tomatoes are representative of what meaning, what color of the tomato site is good, After the search for what the next time to see the tomatoes will know how the situation is, of course, can also play the user Guide to the evaluation page to enhance the role of evaluation volume. First such activities will not always go on, even if it has been done, the user has been enjoying the education lottery process, the evaluation amount will not have any big promotion. The reason is very simple, we are all for the lottery, and now the situation is, evaluation is not a draw must be a step, as long as the point to the site evaluation page can accumulate red tomatoes to obtain lottery opportunities.

360 of the idea is certainly not always rely on prizes to attract everyone to evaluate, but want to make the search results in the site evaluation of the normal! But is this idea realistic?! I would like to ask now look at this article friends, when you use the search engine to get results, find the results you need can be, you will want to evaluate a site good and bad?! As for you will not, anyway I won't. Unless, this site is too good, let me get a very different feeling or give me some benefits, or the site is too bad, cheated me or let me use very uncomfortable. Otherwise, I don't have time to judge it! In fact, most of the search results do not allow users to create the site is too good or too bad feeling, then the evaluation of the source of power in most cases will not be opened.

Second: Who will truly participate in the evaluation?

For the giant website, such as Taobao, Jingdong, and so on, because the user is too large, there are a considerable number of users to give them some evaluation of course, GUI users can not be a group of mice to comment on the site! But in fact, these evaluations have no real meaning for giant websites, and may even get you into trouble for 360. Because of these site's giant status, in the search rankings will inevitably get a better ranking, and the Giants are spending money to buy a bid, the natural ranking is what kind of it. In the event of which Giant's website scores too low, finding 360 of the trouble is not impossible.

In addition to these large sites, most of the search results are unknown or not well-known small or medium-sized sites or micro-sites, these sites currently in the 360 search is not even the opportunity to be evaluated (because the evaluation system is also required to submit the application), of course, they may be in the future to obtain such opportunities, But because the user base is limited, the user quantity is too few, the likelihood that is evaluated is less. Given that the 360 search specifically says that the ratings affect rankings, then presumably the owners of these sites will do their best to launch people to praise their websites, then the competitor's website for a bad review, so that the ranking of a certain search results will be able to mobilize more people to evaluate their opponents control, Naturally there is no truth to speak of.

In addition, the author again inserted a sentence, no accident, in the near future, there will be such individuals, teams or companies, specifically to provide 360 of search results in the site to praise the service.

Third: So many websites, can you comment over it? Is it reasonable to evaluate the impact of site rankings?

Second-generation search is based on the hyper-chain analysis, should be able to analyze every site, because it is not necessary to participate in the vast number of users based technology. 360 search of the so-called third generation "my search" to a large number of user participation based on the weight of a site and the actual ranking to make adjustments, however, there are too many sites, there will always be a considerable number of sites have not been evaluated, then, 360 search and how to adjust the rankings of these sites to give a reasonable result? How can we guarantee fairness?

Again, two of the same type with the core keywords of the site, an evaluation of 100 times, praise rate 90%, another evaluation of 200 times, praise rate of 85%. 360 Search How to take the evaluation score into account should be the weight of the two sites? It certainly requires a very complex algorithm to solve, but I have to say that no matter how advanced the algorithm, compared to the second generation of search in the hyper-chain analysis technology, it is more difficult to be fair and reasonable.

Basically say this three points, and finally, this article does not represent the views of either side, only on behalf of the vulgar view of the individual, if there is a poor place, but also hope to forgive. This article by the net Search www.wangxiao.so original, reprint please indicate the source.