Third party credit: the Industrial foundation of business-to-business Healthy development

      Credit is the precondition of maintaining cooperative relationship between enterprises in Business-to-business E-commerce transactions, and also the basis of healthy and stable development of e-commerce industry. At present, credit is still a fast development of business-to-business E-commerce Short board, and the introduction of Third-party credit mechanism, will fundamentally solve the credit problem of Business-to-business E-commerce, E-commerce is the effective way out of the dilemma.
      First, Third-party credit authentication is the prerequisite for business-to-business transactions. Entity enterprises in business activities usually take face-to-face negotiations, the way of trading, the two sides are on the basis of in-depth understanding of the establishment of cooperative relations; Business-to-business E-commerce is through the Internet to promote business-to-business transactions, enterprises into the virtual network platform, the status of their qualifications, credit levels and other information needs through Third-party Credit certification methods to solve. The credit attestation mainly from the information verification and the credit grade appraisal two aspects to the enterprise's business credit condition verification publicity, among them, information verification is the control of industry and commerce, taxation, quality inspection and other institutions of the information to confirm the audit, credit rating is the implementation of STAR management, certification bodies according to enterprise qualification, product quality, trade volume, Complaints evaluation, according to the credibility of the classification of stars, the higher the star, the higher the credibility, the success rate of business-to-business transactions is more secure.
      Second, third-party authorities are strategic partners for business-to-business development. The credit service of e-commerce should be neutral and impartial, and it should be carried out by a third party authority under the government's guidance. At present, the Business-to-business website to the member Enterprise credit certification, will seriously weaken its authority and influence. The introduction of business-to-business websites to national and Third-party credit institutions can not only improve the authority and influence of certification results, but also provide credit services to members as value-added services, and improve membership satisfaction and loyalty.
Finally, the third party credit platform is the industry foundation for the healthy development of business-to-business. Business-to-business E-commerce Enterprises to carry out credit certification, the purpose is to verify the identity of the transaction to ensure the security of transactions. At present, the major Business-to-business Web site certification results are not universal, increasing the workload of enterprises, improve the cost of certification. The construction of the third party credit public platform can achieve "one attestation, multiple application" effect, once the enterprise passes the attestation, its attestation result can use in many Business-to-business website. In addition, after the enterprise through authentication, its information enters the platform database, may provide the support and the inquiry service for each big Business-to-business website Development member, realizes the credit information sharing. At the same time, relying on the credit archives database, the third party credit public platform can also provide the risk prompt for the member enterprise, realizes the transaction risk early warning.
      Cathay Credit is a professional credit service organization affiliated to the Ministry of Commerce China International e-commerce Center, which constructs and operates a nationalLevel, third party business credit public platform (Trade letter platform), to provide Third-party business-to-business E-commerce credit Solutions. Goufute Credit Certification is a national certification, issued by China International Electronic Commerce Center (CIECC) or APEC E-commerce Business Alliance Certification certificate, and through the Trade letter platform for publicity. Trade and credit platform is based on the Chinese International E-commerce Center relying on enterprise credit (including authentication information) database construction of Third-party credit platform, set credit inquiries, information dissemination, enterprise monitoring, risk early warning, complaints and other functions in one, is covering the enterprise business-to-business transactions in all stages of the credit service system, Help enterprises to carry out credit construction and risk management.