Third party payment digital entertainment market ushered in more fierce competition

With the gradual maturation of the market in the field of electric commerce, the market of digital entertainment, insurance fund and logistics will gradually increase, and the scale of third party payment transactions will continue to rise rapidly. As a third-party payment industry, the veteran battlefield Digital entertainment business Line will also usher in more intense competition.

Since 2000, the explosive growth of online games has made it a top priority for game manufacturers. Before the game vendors mainly rely on the vast network across the country to sell, but offline real card recharge, the need for high cost of channel construction. For most game makers, this part of the cost has seriously compressed the profit margin of the enterprise. Through the establishment of the sales platform, using the business model to directly face the player, you can completely eliminate the channel construction and operation of the related work and cost costs, but the resulting system stability, security issues will affect the game manufacturer's brand and player loyalty. The advent of Third-party payments provides a good solution for game recharge, through the in-depth application of several years, Third-party payment has been recognized as the development of the game industry accelerator, in improving the gaming experience, reduce business costs, expand new business value highlighted.

In view of the development prospect of the network game market, many payment vendors have increased the development and promotion of this field. Yeepay payment has been made since 2005 to lay out the gaming industry, players through the easy treasure online payment, easy to treasure mobile phone message payment or easy to pay member payment, can complete the online payment system of 21 banks to its game account real-time recharge, while through the use of more than 60 kinds of domestic bank cards directly buy game point card, To help game operators and agents to improve user experience, simplify the payment process, improve operational efficiency. According to Yeepay to pay the relevant person to introduce, different from other competitors of the Gateway payment solution, Yeepay pay to "industry depth" as the starting point, through the industry to pay the in-depth understanding of demand, based on the Internet, to provide users with payment solutions, to provide consumers with cover of bank cards, offline point cards, computer terminals, mobile terminals, etc. "Full platform" payment experience.

More and more third-party payment companies into the game payment business, Yeepay payment in the firm leading position at the same time, also began to actively seek new business development opportunities, with a keen sense of smell, its decisive focus on the portal, SNS community, Industry vertical Service website for the representative of the Internet enterprises to pay demand, Thus in the digital entertainment business to create a multiple-face flowering situation.

In the third party payment field, because the mobile Internet is currently more as a platform for entertainment applications, most transactions for the virtual digital products, so the digital entertainment business in mobile payment has a first-mover advantage, third-party payment enterprises in the innovative business has been exerting force.

As the first batch of the central bank issued by the third party payment license Enterprises, Yeepay pay the first in the emerging areas of distribution, and operators, handset terminal manufacturers, middleware platform, content providers and other industrial chain upstream and downstream enterprises to expand the mobile payment business, the air network, the apple of the eye and so become yeepay to pay Mobile payment has become a battleground for major payment enterprises, Yeepay pay CEO Tang said, "Mobile e-commerce in the future or digital entertainment products in the majority, Yeepay payment in the mobile Internet will focus on the development of digital products." ”