Third party payment enterprises have diversified development in the end market

yesterday, Alipay start the Logistics POS strategy, announced to the electricity merchant cod (C.O.D.) market investment 500 million yuan, the next three years will be to the market 60,000 pay treasure POS, promote the whole cod system soft and hard environment improvement. This year the estimated investment amount will reach nearly 100 million yuan. Previously, Shanghai fast-money POS receipts business is also widely used in logistics, hotels and other fields. Third-party payment enterprises are moving from the line to the line, Beach payment terminal market, diversified development.

According to Analysys International senior Analyst Meng introduced, in our country, the cod has been our country net buys the mainstream payment way, especially in the consumer market, nearly 70% of the transaction all through cod completes.

And due to the cod involved in the POS and other hardware equipment input, many domestic electrical and logistics operators are more cautious. Relevant statistics show that in the top 100 in the domestic manufacturers of consumers, can provide users with POS card cod service only 20% of the electricity dealers. "With the rapid development of the business of Business-to-business, Alipay, which is positioned as a payment platform, has the power to help electrical companies complete their payments through the placement of POS machines," Meng said.

Prior to this, the Third-party payment Enterprise Shanghai Fast Money has been in the POS billing area has a layout, and a large number of applications in logistics, hotels and other subdivision areas. In principle, all third party payment enterprises that obtain the "POS receipts" business license of the People's Bank have the qualification to carry out POS business. Market participants pointed out that Alipay will give the goods to the payment of POS card application popularization speed.

Alipay vice President Genming introduced, the Alipay strategy of 500 million investment content includes: to help the Electronic business cod payment hardware upgrades, logistics innovation business development and market investment. According to the Alipay plan, its POS investment will be implemented in two stages: the first class will put 30,000 Alipay pos into the market this year, basically realize the full coverage of the one or two-line cod service POS application in the urban area, and the second stage, continue to devote 30,000 POS in the remaining two years, continue to perfect the POS application of 三、四级 COD service

"In the first quarter, we have put thousands of Alipay POS terminals into the market, covering more than 60 regional distribution companies." Genming revealed that this year at the POS terminal Investment, the estimated amount reached nearly 100 million yuan.

In 2011, China's third-party Internet payment market volume continued to grow rapidly for four consecutive quarters, according to the "Quarterly monitoring of Third party payments in China in 2011" by the Analysys think-tank. The annual turnover reached 2.16 trillion yuan, an increase of 99% from 2010. Meng pointed out that the current "diversified development" from line to line has become the strategic direction of third-party payment enterprises, including the expansion of POS receipts, mobile payment business.