Third party payment enters "post-license era"

In the just past 2012, the third party paid the industry "big deal" constantly.

The issuance of the fund payment license, the entry of the traditional Internet enterprises such as Jingdong Suning, the rapid excavation of the online receipt market, the distribution of the telecom operators in the mobile payment, the O2O mode of the test water ... A series of hot events show that the payment industry is gradually entering a strategic transition period, and the 2012 China internet payment market is gradually maturing.

If the central bank issues a "payment licence" is a major watershed in the payment industry, then, at the beginning of 2013, when the enterprise that received the payment licence reached 223, which accounted for more than half of the domestic more than 400 third party payment enterprises, this industry that implied 10 trillion market share really entered the "post-license era" of contention. In the face of the traditional market space peak, the increase in profit demand and the integration of line under the trend of industry development, the payment enterprises have taken a differentiated market development strategy, the core competitiveness is increasingly prominent, the layout is also tending to become clearer.

"To understand the easy treasure as a tree, the industry is the survival of the soil, the industry solution is our root, while finance provides moisture." "Yeepay paid CEO Tang, referring to his future layout of the Yi Bao, used such a figurative metaphor to elaborate on the implications of the" Pay + finance "industry strategy, which he took 2013 as the start of the Yeepay three-year plan.

To form a differentiated competitive advantage

According to the reporter understands, the domestic third party payment starts from 2000, after more than 10 years of development, the formation of three models, the first is the payment gateway management model, simply to do a gateway software, do not go into the industry, the value is limited; the second is the guarantee payment mode represented by Alipay, which solves the problem of honesty and trust. And the third is the industry payment model which has been developed from 2005 to Yeepay payment.

"When we started paying, Alipay had already laid out the Consumer-to-consumer guarantee model, we needed to look for differentiated ways of competition, so we chose the payment model for the industry." "As the pioneer of the domestic industry payment model, Tang told reporters, for the limited resources of the start-up companies, the industry model does not exist in good faith and logistics problems, do not need to guarantee services to many people, cost and risk more controllable, and focus on the key industries, also contribute to the rapid growth of enterprises.

2005, the network game industry under the impetus of the internet to flourish, yeepay see this opportunity, the layout of digital entertainment industry, since then began in the industry to pay territory expansion. 2006, with the electronic trend of domestic air tickets, yeepay into the aviation industry, with major airlines in the air tickets to direct and business-to-business distribution level of cooperation, and from the airlines, Agent Direct sales, distribution business processes, such as the characteristics of the airline to tailor the entire process of e-commerce solutions.

2009, the telecom industry intensified competition, how to grasp the market opportunities, and the formation of differentiated competitive advantage has become the focus of operators. Yeepay seize the opportunity to layout the telecommunications industry, through a professional solution to achieve users through the Yeepay payment platform, anytime and anywhere with mobile phones, POS, Internet, self-service payment terminals and other means to complete the payment, to help operators establish a brand new business.

Through more than three years of focus on key industries, 2009, Yi Bao completed the transition from the Bai market to the Chi market, the first profit in the industry, and began to target the trillion-tier market.

2010, Yeepay pay focus on the insurance industry, focus on the collection of customer funds, liquidation, management, help develop insurance e-commerce, optimize the insurance channel structure, help the insurance company to foster new business growth. March 2012, Yeepay paid the first batch of funds to pay the licence, start the fund industry strategic layout, the introduction of the fund to buy products "easy to buy", with a number of fund companies and banks to achieve strategic cooperation, to provide users with more convenient, save money for the fund to buy channels.

Deep-Plough six industries

The development of industry payment model brings a broad exerting force space for yeepay payment. Yeepay payment has been in the digital entertainment, aviation, administrative education, telecommunications, financial insurance, fund six major industries, products also from the original service platform without differentiation, to the present for different industries, different situations in the application, and constantly upgrade.

In the field of aviation, Yeepay paid products and solutions covering Air China, Southern Airlines, 25 airlines, thousands of ticketing agents and travel agencies, but also gradually extended the business to the international market, providing "personalized" customized solutions, and achieve the industry daily turnover doubled.

In the field of administrative education, has signed more than 20 provinces, more than 100 examination units, accounting for the entire administrative education industry more than 70% of the market share. The administrative education solution is not only to provide a simple payment service, but also to provide all-round, integrated and professional services from product design, customization, financial increment to capital collection, liquidation and settlement, while integrating the flow of funds and information, and docking the examination institutions and educational training institutions. In the whole industry to establish a good pay ecological chain, to differentiate the competitive strategy, and gradually complete the industry deep. Yeepay, the head of the executive education industry, Wang told reporters.

A wide range of new strategic prospects

2013, in addition to consolidating digital entertainment, aviation tourism, administrative education, telecommunications, insurance, funds and other advantages of the industry, Yeepay payment will be strengthened in the fast-elimination chain of the key layout of the industry, the payment of innovation to promote the industry "deep", and continue to build "industry payment experts" leading position

In Tang's view, industry payments are not the final form of yeepay payment development, future will be easy to pay from the Third-party payment profit model from the perspective of innovation, to create a fast and secure trading platform, and through the payment of financial services and resource-based marketing platform and appropriate solutions to take root in key industries, the formation of payment + financial + Marketing Troika, driving the early realization of trading service platform. "Based on the present, payment + financial industry strategy has begun to pilot, and will gradually scale." "For the new strategic layout, Tang confidence," if the next three points in the world, Yi Bao will have a seat.

Industry experts said that the traditional electronic industry is undoubtedly to promote the third party to pay the great power of future development, as more and more traditional enterprises in China began to electronic process, third-party payment has become an indispensable application. Today, Third-party payments are going deep, and their product advantages and service quality are becoming more widely recognized. There is no doubt that third party payments will usher in an unprecedented period of development.