Third-party payment market, China UnionPay a single big position

Third-party payment market, China UnionPay a single big position, always attracted countless controversy.

August 27, Alipay official Weibo released the message: "Due to some well-known reasons, Alipay will stop all offline POS business." We will properly deal with the original cooperative merchant and will not affect the normal business of the merchant. ”

Many people in the industry think "the reason" is China UnionPay. In response, the "21st Century Economic report" reporter called China UnionPay PR, said that this statement does not respond. One Chinese UnionPay executive, who declined to be named, said this time was "lying in a gun". He believes that Alipay stop offline POS business, may be offline running costs high, low cost performance reasons.

However, China UnionPay has been accused of "monopoly" sound. It is understood that China UnionPay's business type is more: not only acts as a clearing function, similar to foreign Visa and other card organizations. UnionPay Business carries out line bank card receipts, but also has the payment brand of UnionPay online, both of the business and third party pay the same.

With the rapid development of third-party payments, China UnionPay feels its business map has been "eroded". China UnionPay began to fight back. This year, China UnionPay in the "bank card acceptance Market order regulation and reward mechanism implementation rules" ("article 5th"), as well as the executive meeting documents have made it clear that the "third-party payment" to the tube, so that China UnionPay in the future payment market will not be bypassed.

Alipay POS Laying not smooth

At present, Alipay online POS terminals in the number of millions of units, mainly for the electricity line under the market to provide services, but also cut into Taobao real estate, air travel hotels, online life services and other fields, such as cars, real estate O2O (offline) sales.

Last March, Alipay launched the Logistics POS payment scheme, the total investment of 500 million yuan, the aim is to upgrade the electronic goods to pay (COD) system. The premise of this plan is that cod will be the main means of payment. However, at present many of the consumer electric platform has begun to use some marketing tools to attract users to pay online.

In addition, Alipay launched offline POS terminals, once wired under the billing business than the internet to pay more "profitable" consideration.

According to the central bank regulation, the line POS receipts business has been executing the proportion of 7:2:1 to be divided into business fees. Among them, 7 is to accept the unilateral, 2 is to the bank card issuing units, 1 is to the clearing organization-UnionPay. This means that, as long as the laying of the offline POS collection machine, you can be divided into 70% of the handling fee.

"The Internet pays a very low rate, and the online POS billing business is much more profitable." "A third party pays the industry to tell the reporter, remit pays the world, fast money and so on third party pays two or three years ago began to rob the line business."

However, the laying of offline POS terminals is not easy to imagine. First, offline POS terminals require higher hardware costs. The cheapest price for a POS terminal is about 1000 yuan, while the software is more complex and requires 2000 yuan. For third-party payment companies, if the future from the merchant to obtain a higher fee, can make up for the hardware terminal fees, otherwise this part of the cost needs to be borne by the merchant.

And, online market, UnionPay business and banks have long been entrenched. It is understood that the bank through free or low-cost to the merchant to issue POS terminals to seize the market. At present, Ping An bank has been the receipt of business into the Department of Commodity and Merchant management, hoping to use this to circle small micro-enterprises, through POS receipts, to obtain its day-to-day operation of the information flow, as a basis for the issuance of loans.

After more than a year of time, in fact, Alipay offline POS terminal laying progress is not smooth, the investment income ratio is not high. Alipay's offline pos payment accounts for only a small part of its entire payment, about 1%~2%. "A payment industry believes that the suspension of the offline POS terminals, the impact on Alipay is not big."

For the online billing business dispute, a China UnionPay executives said that there is no future significance, "the current entity POS future may be replaced by mobile phone tablet, UnionPay business also to be transformed."

Not willing to be "bypassed" by UnionPay

Before third party payments appeared, China UnionPay was the only channel through which banks could transfer funds and settle accounts between banks and merchants. With the development of third party payments over the years, this "unique" began to be broken. However, now the third party paid online payment, fast payment and many of the direct negotiations with the bank, UnionPay was "bypassed."

At present, the Third-party payment companies have access to the mainstream bank's network payment, fast payment interface, on its platform 80%~90% business is directly with the bank cooperation. Third-party payments do not divide UnionPay into a direct connection with the bank. Only those small and medium-sized banks are joined through silver.

"In foreign countries, these third party payments for Internet and offline payments need to be organized through visa and other cards," said a Chinese UnionPay employee. "He believes that third-party payments are tied to the UnionPay card, UnionPay card is the brand produced by China UnionPay, according to the truth, the third party payment in each payment should be paid to the brand." However, the domestic third-party payment enterprises did not pay this fee.

This year, third party payments have reached a scale of 10 trillion. With the growing number of transactions paid by third parties, China UnionPay, which has eroded interest, began to pay a "strike" to third parties.

In April this year, the UnionPay Business Management committee issued the "5th text". It was mentioned in the document that third party payments did not carry out bank UnionPay transactions and fund clearing operations through China UnionPay. And, 5th, said, "The receipt agency does not through China UnionPay to carry out UnionPay card Trans-bank transactions and capital liquidation business, China UnionPay should pay a violation of the cross-line transfer to the UnionPay card of the default penalty." ”

And, 5th, said, "The receipt agency does not through China UnionPay to carry out UnionPay card Trans-bank transactions and capital liquidation business, China UnionPay should pay a violation of the cross-line transfer to the UnionPay card of the default penalty." Before the end of this year, the full completion of the non-gold institutions line UnionPay card trading business migration. Until July 1, 2014, the implementation of the non-gold institutions internet UnionPay card transactions full access to UnionPay.

A third party pay company executive believes that UnionPay is not a regulator or an industry association. UnionPay's main customers are banks and billing agencies, to serve customers rather than compete with customers.

A lot of industry people suggest that third party pays to cooperate with China UnionPay. After several years of development, remit to pay the world, fast money, yeepay payments, such as corporate third party payments have millions of of small micro-enterprises. In fact, third party payments can work well with China UnionPay.

In response, a Chinese UnionPay person said that these enterprise-level third parties to pay with the Chinese UnionPay merchants have a lot of duplication, in order to cooperate with the merchant, the mutual desire is not strong.

In fact, China UnionPay is discussing cooperation with Alibaba, according to a person close to China UnionPay, and the two sides will try to o2o the online business circle. The former Chinese UnionPay executive said, "UnionPay and third party payments must be cooperation and mutual win." ”