Third-party payment of hidden war O2O

Beijing Times (Reporter Gao Chen) Recently, Alipay announced with Global Blue, the world's largest tax rebate agency, a strategic cooperation to jointly promote Alipay's overseas tax rebate service. At present, the O2O financial model has infiltrated every aspect of life, from online shopping to large businesses to small convenience stores. All third-party payment companies are seeking opportunities in the field of O2O, and strive to seize opportunities and occupy more More market share.

With the gradual landing of the concept of domestic O2O, third-party payment targeting the O2O market is not limited to Alipay. Recently, Tencent's TenPay announced the cooperation with some duty-free shops in South Korea to realize the online duty-free payment in advance. According to the reporter, this is only the first step. The ultimate goal of TenPay will be to realize O2O payments offshore through WeChat.

Unlike Alipay and TenPay targeting overseas O2O, offline third-party payment "La Kala" entered the community store, which enabled the community shop to become a "convenience" shop for payment, online shopping and pickup through the "shop-to-shop" product.

Previously, China UnionPay announced the launch of its history, the largest investment in a marketing campaign, the introduction of "6.2" promotional activities, severely hit about 200 million yuan of funds for all brush UnionPay cards, including card discount of 6.2%, including a series of Marketing activities. This is the first large-scale layout of UnionPay O2O, which officially started the offline payment market defensive war.

In early March of this year, Shi Wenchao, president of China UnionPay, once said in a public forum that "the days when UnionPay is lying down to earn money are gone." It also said that "China UnionPay wants to embrace the market and sincerely engage with all parties involved in the market Depth and comprehensive cooperation. " UnionPay's heavy cash "made section" is also the industry that is really beginning to "embrace the market," against third-party payments.

Luo Mingxiong, CEO of Beijing North Capital, told the Beijing Times reporter that with the continuous development of offline payment methods with mobile payment as the core, third-party payment will open up online and offline resources through accounts and not only provide users with integrated smart revenue Single service, but also help third-party payment companies to create O2O payment model.

Earlier, the central bank temporarily suspended a number of businesses such as QR code payment and virtual credit card. All companies involved in third-party transactions were constrained. This suspension did not put E-Commerce in the O2O mode into a stalemate. O2O payment in the third-party layout Occupying an indispensable position, all third-party companies are heavily in the field of O2O troop deployment, and strive to seize more market share.