Third-party Website traffic Statistics tool

As the most basic data analysis tool for Internet sites, traffic statistics is almost related to every webmaster and Internet practitioner. In the internet is not the smoke of the battlefield, traffic statistics tools like war weapons. Whether we can choose a suitable weapon and use good weapons will determine our victory and defeat to a large extent.

Today we say Baidu in this year's new free flow statistics tool: Baidu statistics, compared with the statistical tools: CNZZ (including panoramic statistics and advertising statistics). Today we are going to test these two weapons horizontally.

Basic statistical data indicators

Data indicators are the basis for all data, reflecting the breadth of traffic analysis:

CNZZ indicators for each report are as follows:

1. Period Analysis: PV, independent visitors, IP, per capita browsing times, new independent visitors, per capita browsing times

2. Search engines, search terms: Search times, number of keywords, independent visitors, IP, per capita search times

3. Routing page, domain name: number of visits, independent visitors, IP, new independent visitors, new visitors browse times, total number of views in the station

4. Domain name, page: Browsing times, independent visitors, IP, per capita browsing times, average stay time, bounce rate, entry times, departure times

5. Geographical, browser, etc.: Browse times, independent visitors, IP, per capita browse times, average stay time

Baidu statistics The indicators of each report, as follows:

1. Trend Analysis (time analysis), source types, search engines, search terms, referral sites, geographies, browsers and other system environment reports: Browsing volume, number of visits, number of visitors, number of new visitors, IP number, bounce rate, average length of visit, average number of pages, conversion times, conversion rate

2. Most frequent access, entry page, exit page report: Browsing volume, Number of entry page, number of exit pages, average length of stay, exit rate

3. There is also a category of specifically for Baidu promotion, indicators in addition to the listed indicators, including: Click, consumption, average click Price, average conversion costs, revenue, profit, return on investment

Reviews：

1, CNZZ different reports provide a certain difference in the indicators, targeted, but more chaotic, the system is not clear.

2, Baidu statistics of the indicators set up by the more methodical, each of the most detailed reports have provided a complete Web site traffic and quality evaluation indicators, but a bit too rigorous, but the data is complete.

3, in the pv,uv,ip of these basic statistical indicators, Baidu statistics and CNZZ no significant differences, and in the quality of the flow of evaluation, Baidu statistics using the statistical method based on the session, this is more scientific.

Ii. Dimensions of data statistics

There are indicators, not yet, but also depends on the angle from which the data can be split. This determines the depth of the data:

The statistical dimensions of CNZZ are basically one-dimensional, with a little two-D crossover:

1, one-dimensional: time (by day, by hour), search engines, keywords, antecedents domain name, routing page, routing classification, the domain name visited, visited the page, browser, resolution, operating system, language, terminal type, plug-in installation, repeat, access depth

2, two-dimensional: Search engine x search terms, regional x network access provider

Baidu Statistics In addition to a variety of one-dimensional statistics, but also provides a number of multidimensional cross analysis:

1, one dimension: Time (by day, by hour), search engines, search terms, referral sites, referral pages, source type, Geography, page analysis, geography, browser, operating system, screen resolution, screen color, flash version, support for Java, language, cookie support, network service provider

2, two-dimensional and multidimensional: Search engine x search terms, time (by hour) x (source type, search engine x search terms, referral site) x region

Reviews：

1, the CNZZ data dimension is simple, provides the area x network access provider to be more practical, but is difficult to do the thorough analysis.

2, Baidu statistics provide a very rich data dimension, especially the time X source x region of the combination, can be positioned to a certain outside the chain of hours of traffic changes, help very much, of course, the system is difficult to get started.

Third, real-time web site traffic statistics

Many grassroots webmasters have the habit of staring at data. Look at how this is being met separately:

CNZZ:

1, the last 15 minutes per minute PV and IP number, total PV, total IP number

2, the last 15 minutes of visitor access Records

Baidu Statistics:

1, PV and independent visitors per minute in the last 30 minutes

2. Guest access records for the last 500 articles

Reviews：

1, Baidu statistics visitors visit the record, help me to the user's access process are arranged, and not like CNZZ is in accordance with IP to find, we all know an Internet café out of an IP, detected access records that call a mess;

2, Baidu Statistics did not cnzz that the last 15 minutes of data, but it's the last 30 minutes of Flash will automatically refresh, this is also convenient

Iv. Ease of use and availability

1, Ease of use:

CNZZ: More ads on the interface, but everyone is accustomed to, easy to operate.

Baidu Statistics: The interface is concise, very fresh, there is no advertising, the report of the line chart, pie chart flash beautiful, especially the profile page that divided the hour contrast.

2. Usability:

CNZZ: At noon the data is more difficult to detect, occasionally a small problem.

Baidu Statistics: Query speed is very fast, but also more stable, data storage is quite large

Reviews：

1, Cnzz to earn money, there must be advertising, but this is all right, the key is occasionally a problem this is quite maddening.

2, after all, Baidu has a lot of servers, bandwidth is also large, so ease of use and usability, Baidu statistics won.

V. Advanced analysis and value-added functions

This aspect, the content is many, the general small site is not used, can say that the day IP less than 100 do not look down, simply do the enumeration, interested friends can compare themselves:

CNZZ:

Lift list: Used to trace the reason for the flow change function, provided the key words, routing, visited the page three dimensions of analysis

Site search: is to use, in your site to add a surface layer, prompting users also search what words came to your site, to attract users to click, but it seems to use a few people, may be a majority of site users is a distraction.

SMS Alarm: You can set the flow of more than or below a certain value, SMS alert

Advertising statistics function (advertising statistics): You can set a specific source click on the URL, statistics specific source traffic, or set the page on the ad site to go after the link, Statistics page link was clicked the number of times

Conversion analysis (Panorama statistics): This is charged, you can set up a user browsing process to see the user at each step of the loss rate

Click on the link map (Panorama statistics): You can analyze the number of links on the page

Page access trajectory (Panorama statistics): Can analyze the flow of the page and the page with traffic

Industry Analysis: Chain to CNZZ Industry analysis site

Webmaster Tools: Link to cnzz Webmaster tool page

Baidu Statistics:

Lift list: The same user analysis of the causes of traffic changes, providing search engines, search terms, referral sites, referral Web pages, source types and other dimensions of the change analysis

Subdirectories: You can set up a separate analysis of some of the pages, and for the set of pages to do a full set of data analysis.

Specify AD tracking: You can set up a number of parameters in the page URL, analysis of the source of traffic, user advertising analysis

Baidu to promote the flow analysis: and Baidu to promote a close combination of accurate analysis of Baidu to promote the flow of information

Event Analysis: In the background settings, do not need to modify the foreground code, you can count the number of controls on the page are clicked

Transformation Analysis: You can set a goal and a step to analyze the number of times a user reaches the target and the loss of each step in achieving the goal.

Page downstream: You can set the page, analysis of its upstream, downstream pages of the relationship;

Integrated Baidu Index: In the search word report, you can directly click to see the word Baidu index;

Integration related search terms: In the Search word report, you can directly click to see the word related to the 10 popular search terms;

Search Routing URL: In the search for this report, you can view each search term corresponding to the search URL;

Baidu: Link to the Baidu cloud list

Baidu included quantity query: Rumors to out, provide the most accurate, most authoritative Baidu data collection,

Thermal diagram (in development): Provides the location and link of the mouse click on the page.

Reviews：

1, Baidu Webmaster can not ignore the important flow of the entrance, Baidu statistics once used this advantage, will be very terrible;

2, Baidu statistics included in the amount of inquiries, thermal attempts are very much worth looking forward to the function;

3, advertising analysis, Baidu statistics to the antecedents of advertising and advertising are integrated together, and CNZZ is distributed in several systems, so Baidu statistics this aspect of the user experience is better;

4, Baidu Statistics subdirectory analysis is very flexible, CNZZ no similar functions, which my friends reflect quite a lot of;

5, CNZZ has short message warning This function, this is very good, Baidu's system stable speed but not this function, or to improve under.

Summary：

1, to the deep look, from Baidu statistics the entire analysis of indicators and analysis of the dimensions of the framework (based on session rather than PV, from the outset to the flow quality assessment as a starting point, it can be seen that its ambition is very lofty, not to do a simple flow statistics tool, but a flow analysis and optimization tools. In fact, foreign traffic analysis has already entered the Web site analysis of the era, the user to attract and users to maintain equal importance is already a consensus, and domestic still relatively backward a lot. In recent years, as more and more large enterprises began to pay attention to the site analysis, WAW activities, a number of independent blog, more and more people also contact and understand the site analysis. So Baidu is still relatively smart, aiming at the market, while the ripening of the market.

2, CNZZ currently has no clear profit model, and CNZZ the entire analysis of the structure of the decision, it is the first generation of PV as a statistical unit of the flow Statistics tool. At present, there is a very strong user habits and user base, but the trend of technology and demand is irreversible, the key is to see who can quickly find the market blasting point.

3, from the weapon point of view to illustrate the current situation, CNZZ is like a knife, has been sharpened very sharp, and Baidu statistics is quite some of the meaning of the gun, and is being constantly upgraded, if equipped with Baidu transmission of bullets, estimates are not underestimated.

Source: Zhu Yu hui submission, author email: pkuzyh (at) pku.edu.cn