Third-quarter mobile internet investment stabilized

In the third quarter of 2012, China Mobile Internet industry investment activity remained stable. According to the group's statistics, the three-quarter disclosure of mobile Internet investment cases 8, the total investment of 111 million U.S. dollars, market activity and the last quarter is basically flat, but still in the doldrums compared to the same period last year. IPO, in addition to China's tour group "Introduction", the 2012 has not yet had mobile internet companies to achieve overseas IPOs.

The recent acceleration of mobile layout for large Internet companies poses more challenges for new ventures and investors, but technology and model innovation are still expected to create more investment opportunities. The group believes that the future mobile payment, mobile O2O (online to Offline, will be offline business opportunities and the Internet together, so that the Internet to become the front line transactions), mobile search and other segments of the industry is expected to become a new investment hotspot.

End of investment decline

In the third quarter, China Mobile Internet industry investment in the end of two consecutive quarterly decline trend, a small rebound. According to the group's statistics, the three-quarter disclosure of mobile Internet industry investment case 8, compared with the last quarter (7) Small growth, disclosure of total investment of 111 million U.S. dollars, compared with the last quarter fell-the last quarter due to millet company 216 million dollar financing case, the total investment rose sharply. The average single investment in the quarter was $13.89 million trillion, up from the 2010-2011 average, and gradually approaching the average single investment in the traditional internet industry. In the 8 cases of the quarter, there were 4 rounds of financing for round two, an important reason for the higher average single financing this quarter.

In the past two years, the mobile Internet industry financing trend, 2011 for the industry, the most active in the fourth quarter of 2011 disclosure cases reached 21. The 2011 activity is not unrelated to China's VC/PE market as a whole, followed by the 2012-year "capital of Winter" also led to a sharp decline in the mobile Internet industry financing activity. In addition to the overall environmental impact of the market, the decline in mobile internet financing is another important reason is the lack of profit model, in addition to games and advertising, other mobile applications have failed to establish a stable and mature business model, and the recent large-scale Internet companies to speed up the layout of mobile Internet, Also increased the industry's competition and investment risk.

Hotel reservation favored by capital

From the quarter of the financing enterprises, the focus of investment institutions is relatively dispersed, mobile social, marketing, e-commerce applications, entertainment applications and other fields have enterprises to gain the favor of investors.

The largest case of financing in the quarter is the MO technology, Alibaba and Jingwei Venture B round of financing, the total amount of 50 million U.S. dollars. Currently in the social field of China Mobile has not been an absolute leader, the stranger is the main social networking, and from Tencent platform acquaintances social relations of micro-letter produced differentiated competition. The success of the MO, also verified in the mobile field is still not subject to the Internet industry pattern restrictions of the huge market space.

The two mobile E-commerce companies that received financing this quarter (first sight, freezing point hotel control) are the hotel booking applications, which is also a hot field of mobile e-commerce applications. On the one hand, the online travel reservation and the "location" has a natural point of contact, the mobile field of booking services there is a large market demand; On the other hand, the mobile online travel booking as a subdivision of the mobile electric business, it faces a relatively few obstacles in payment means, commercial applications more easily.

Mobile marketing industry has added a new financing this quarter----------------U.S. advertising won IDG, Kai Peng, such as a total of 20 million U.S. dollars B-round investment. Mobile phone Advertising as a small number of mobile areas to achieve profitability of the subdivision industry, the past two years by investors continued attention, before, there have been Anwar media, UNITA, targeted and other mobile advertising companies to obtain VC injection.

China Mobile Internet industry in the third quarter only disclosed 1 cases of atypical listing-September 25, the first video (00082.HK) of its mobile gaming company champion Travel Group (CMGE) in the "Introduction" approach to the Nasdaq, as the only after the goods will be in 2012, the second U.S.-listed Chinese companies. Due to the introduction of the "listing" approach, the company did not involve IPO financing, so from the capital market point of view, the listing incident can not reflect the changes in the attitude of investors to Chinese enterprises. Jardine's Jardine Joint venture Fund and the March 2012 shares of China Hand tour group, the latter listed, Jardine's joint venture fund is expected to be in the two-tier market to achieve exit.

Mobile payment O2O worthy of attention

For future investment trends, Feng Po, a group of analysts, said that the current mobile internet segments are potentially huge market size and innovation space, the future will remain the most active entrepreneurial field. To judge the value of venture capital in mobile domain, there will be two points to pay attention to: first, whether the enterprises can form differentiated competitive advantage with large enterprises, and the basic condition of establishing the mature business model in the subdivision area.

For now, large internet companies have become the biggest stumbling block for entrepreneurs as they move up the mobile landscape. Such as Tencent recently announced the investment of 1 billion Security innovation fund, Tencent mobile phone butler also led with more than 10 electronic market set up the official genuine "security alliance", showing the Tencent Layout Mobile internet basic security services market intentions. In addition to the micro-letter has been vigorously promoted, Tencent in the mobile area of the layout significantly accelerated. At the end of September, Alibaba Group Chairman Ma Yun Internal Mail showed that Alibaba Group will invest 200 million of dollars will be the Cloud OS business independent operation, continuing to exert the mobile phone operating system and wireless domain. In addition, has been considered in the mobile field "Jogging" Baidu, also began to look for a breakthrough-Baidu map Division has recently been divided into LBS Division, responsible for the Baidu map PC end and mobile Internet technology research and development, product upgrades, business development and other related businesses.

In this situation, emerging enterprises need to innovate technology and mode, and large enterprises to form differentiated competition, and investors are faced with the challenge is not only to judge the difference in the competitive advantage of the "authenticity", but also need to predict the action of the network giants.

In addition to focusing on the survival wisdom of companies in the giant Gap, the focus on business models needs to be considered in detail--in a situation where investors are generally cautious, more consideration needs to be given to whether the industry's infrastructure will support the enterprise's profitability, rather than the "burn money" model of endurance.

Feng Po that, in the short term, mobile payment is expected to become a recent investment hotspot. August, the People's Bank of China Science and Technology Division of the Chinese financial mobile payment technical specifications for internal review, or indicates that China UnionPay-led NFC to become mobile near-field payment standards, and the standard of determination will directly promote the commercial application of mobile payments. Mobile payment, as the infrastructure of mobile electric appliance, also has the external demand of exerting the first force. In foreign markets, square's range of applications is accelerating, and Amazon and Groupon are starting to lay out mobile payments. Driven by various factors, the investment value of mobile payment industry is becoming more and more obvious. And the mobile payment is followed by mobile E-commerce O2O, at present, O2O has become a popular concept, but it is constrained by the delay in mobile payments, and related to the business model has been slow to shape. In the future, if the mobile payment to achieve a breakthrough, then mobile O2O is expected to appear explosive growth.