In the third quarter of 2012, http://www.aliyun.com/zixun/aggregation/7836.html "> China e-Commerce Research Center received a total of 23156 complaints about the electrical business, the year-on-year decrease of 6.51%, the chain down 7.65%, Group buying sites become a hot area for complaints. China E-commerce Research Center recently released the "2012 Q3 China E-commerce user experience and Complaints Monitoring report," the report published the above data and situation.
The report shows, glutinous Rice net, ally buys a net, Gao Peng Net, handle net become the third quarter of 2012 "Top Ten Network buys hot spot is complained enterprise". The top two glutinous rice net and the group buy the total number of complaints to account for the overall group buying complaints of nearly one-fourth.
The report believes that user account security has become a group buying site recently refund issues, shrinking services, delivery delays and other issues after the new hot complaints, handle nets, glutinous rice nets, litters regiment and so on are users of the issue of financial security issues account.
In addition to group purchase site, Taobao, Suning easy to buy, Bowser shopping Network, Amazon China, etc. are also listed as online shopping hotspots are complained about enterprises. Among them, the number of complaints Taobao ranked first, the number of complaints accounted for up to 16.54%.
Statistics show that in the third quarter of 2012, internet shopping complaints accounted for 54.3% of the total number of e-commerce complaints, online group purchase followed, accounted for 23.4%; the third is mobile E-commerce, accounting for 4.3%; fourth is business-to-business network trade area complaints, accounting for 1.2%; surplus 16.8% Complaints in other areas.
In addition, the report also pointed out that consumers are no longer satisfied with the simple online shopping experience, including the order, payment, logistics and distribution, after-sales service and other aspects of the shopping process will directly affect the user's shopping satisfaction.
Statistics show that the overall satisfaction of the user to the distribution speed is lower, only 21.3%, and the overall satisfaction of the refund is not high, only 30.5%.
(Beijing News Liu Xia)