"Thirteen-Five" Electric vehicle planning tone plug-in hybrid

"Everything, relative to the ' 150,000-yuan car price + 70,000 Yuan Shanghai licence fee + 3 yuan 60 km ', can be ignored." "In the 550 forum of the prestige of a famous automobile website in China, a 550plug-in owner expresses the important reason why he chooses the new energy vehicle." And a BYD Qin owner is very straightforward to tell reporters, the choice of Qin is one of the important reasons is free Shanghai card.

Although the problem of charging difficult series, but with the Shanghai license plate from the "most expensive metal" gradually evolved into the "most difficult and most expensive metal," the Shanghai brand "a card difficult" status for the Shanghai region to promote the promotion of new energy vehicles to provide a useful boost. In cities such as Beijing, the new energy vehicle market is developing at a faster pace with the official implementation of the new Energy purchase tax relief policy.

New Energy Car Sales double

"According to our statistics, since September, the number of new energy vehicles in the store has doubled, to about 200 vehicles." "Xu Weihan, chief financial officer of Shanghai Gao Zhan New Energy Sales Service Co., Ltd., who specializes in new energy vehicles, told the first financial journal. And the reporter learned from another SAIC-Rong 4S store, starting from September 1, the store, including 550plug-in, the new energy car orders also doubled, to the shop rate of 120% per cent year-on-year increase.

"Now buy and iEV4 as long as 74,800, not a license plate price, so this month we have a big increase in sales." "The dealer of another Jianghuai automobile in Shanghai area told the reporter. According to Jianhua, deputy general manager of Jianghuai Automobile passenger car marketing company, before this, because can not enjoy the Shanghai local subsidy, therefore since February, the Shanghai area and the iEV4 sales less than 100 vehicles. But according to the above dealers, from September to now, the store's order has reached 20 vehicles, much better than before.

Not only in Shanghai, but also in Beijing, according to Zhang Yong, general manager of Baic's new energy marketing company, he said that from September 1 to 8th, Baic's new energy supply reached 330 units (including corporate users), and before that, the daily order volume was around 10 units.

"From now on, because the cost of new energy vehicles is still too high, the use of the environment is more limited, so policy for a long time, will be the main driving force for the growth of the new energy vehicle market." "Li Jianhua is the expression. Therefore, in his view, the short-term expansion of the new energy vehicles in Jianghuai will continue to be consistent with the policy pace of local governments.

Car-Enterprise competition accelerates market bigger

Because of this, the Shanghai market has become the "first stop" for car companies to promote new energy vehicles when Shanghai throws out the preferential policy of free Shanghai card. According to statistics, the largest market for BYD's new energy vehicles is not in Shenzhen, but in Shanghai. Outside Hefei, Jianghuai will be the first listed city of its new energy vehicles in Shanghai, and Dongfeng Nissan Kai Chen Morning Breeze is directly selected in Shanghai to start the country.

"All of a sudden, our push for a new energy market in Shanghai has doubled. "One of SAIC's passenger car insiders told reporters. In the industry's view, in addition to the great benefits of free license plates, Shanghai's new energy subsidy rules are relatively clear and more tolerant of market access. Therefore, in a sense, whether to win a greater market share in Shanghai and spread Word-of-mouth, will determine to some extent its overall position in the new energy market.

Therefore, including Baic and Kai-Chen and Other backward brands, have launched a series of "intimate" services, such as "Scooter", "battery after the warranty period after the old for new", and "5 years after the car repurchase" and so on. At the same time, in order to further close to consumers, Baic is launched a "one-yuan experience" activities. Zhenggang, general manager of Baic's new energy vehicle company, told the first financial daily that the company was trying to nurture the market, let more consumers know about new energy vehicles, and then timing focus on sales.

In the face of outsiders "grab food", SAIC is also increasing its new energy vehicle promotion efforts. After thousands a new energy vehicle to launch a car, the passenger car insiders told reporters that SAIC will further go out, including Tianjin, Wuhan, Nanjing, Hangzhou and Qingdao and other new energy pilot cities, SAIC are active in the layout, and according to the local market to develop differentiated business policy, grounding gas marketing. "At present, we are also preparing a new Energy vehicle Exchange Group, not only will be for car owners, but also will include SAIC's technical people, as well as the industry, trying to make it into a two-way communication platform, on the one hand, the owner of the FAQ, on the other hand collect product feedback information. ”

In the industry, the relative traditional market, the new energy vehicle market has just started, and moderate competition is undoubtedly conducive to the common market. Before this, it was because of Tesla's "catfish effect" of the agitation, the domestic new energy vehicles, the attention of the unprecedented upgrade.

Plug-in hybrid short term will be the mainstream

Indeed is also the case, the face of competitive pressure, although 550plug-in only just listed, the Glory E50 listing time is only about 2 years, but SAIC "second-generation" new energy vehicles have been preliminarily improved in place, is expected to be next year to the market. "Our future pure electric new cars will be more competitive in terms of price, and plug-in hybrid technology will be greatly improved, in addition, in the car networking, we will be in the new plug-in models with Ivoka system." Said SAIC insiders. In the industry's view, because of the low reliance on infrastructure, plug-in hybrid power will be more suitable for the current consumer environment. "For us, pure electric is the strategic focus, but plug-in hybrid power in the short term will become our sales focus." The SAIC added.

"From the monthly order situation, plug-in hybrid models to occupy 75% of the share, and pure electric accounted for only about 25%." Xu Weihan told reporters. So, in the view of BYD chairman and President Wang, Wang, is because plug-in hybrid power can be a good solution to consumers ' mileage anxiety, but also to meet the requirements of fuel-efficient. To the glory of 550plug-in as an example, the reporter from the above forum owners understand that its hundred kilometers of fuel consumption is about 4L, and 1.6L 550 gasoline car is probably the fuel consumption of 8L.

Consumers ' preference for plug-in hybrids is not only prevalent in the domestic market, but also in relatively mature markets such as the United States. Data show that in the first half of 2013, the United States sales of pure electric vehicles 22,000, 2014 growth to 25,000 vehicles, the growth rate of 15.6%, and plug-in hybrid car sales rose by nearly 60%, from 18,300 to 29,000, the growth rate of about 4 times times the former. SAIC is also the case, it is understood that the market so far, pure electric vehicles, the total sales of the E50 is only about 1000, and the first month of 550plug-in listing orders reached 300 vehicles.

Therefore, prior to this, the national 863 plan for energy-saving and new Energy automotive major project overall expert group leader Euyangminggao in the "2014 China Automotive Industry Development (TEDA) International Forum," in the national "Thirteen-Five" planning, plug-in hybrid electric vehicle will also be an important link, because " Pure electric Drive Series plug-in hybrid power, can realize the transformation from oil and gas to hydrogen electricity, so no matter from the strategic development direction or national conditions, plug-in hybrid models are more conducive to market promotion.