This addition and subtraction is especially difficult for mobile search

Absrtact: Mobile Internet has a very simple contradiction is difficult to reconcile, the current mobile devices can not match the PC, people's use of mobile devices is far beyond the PC, and in such a large environment, users want mobile applications can have as strong as PC software

The mobile internet has a very simple contradiction that is hard to reconcile, when mobile devices are not yet comparable to PCs, the use of mobile devices is far beyond the PC, and in such a context, users want mobile apps to have as much breadth of use as PC software, and as simple as possible to make the device affordable. This creates a "plus and subtract", which is especially difficult for mobile search.

"Addition" of mobile search

According to the Internet industry well-known micro-bo blasting material, UC excellent as with a strong domestic mobile search company contact, discuss the possibility of merger, and the goal is to search technology. Industry insiders predict that once two companies are fit, the market value will exceed 5 billion dollars. After all, from two companies published data, UC occupy the domestic mobile browser market share of 33.2%, the appropriate search technology has a domestic mobile search market share of 35.5%, tightly chasing Baidu.

Is it going to be a good search? From the news of the merger of UC, a few months, and UC out of the search company has a lot of gossip, Baidu, search and search are refused to welcome the said no such thing but not much said. In fact, regardless of who and UC, in fact, represents a mobile search direction-addition.

The purpose of addition is clear, so that mobile search has a portal, which is different from the previous search engine as the Internet portal, compared to many of the more mature mobile applications such as entertainment, games, news, tools, mobile search is still a child.

Search engines have yet to figure out how to do the search for mobile internet. Baidu has always wanted a simple translation, is a mobile version of Baidu, but users do not like, because the existing mobile devices under the hardware conditions, no one will want to use mobile search to see the interface is not user-friendly traditional internet content.

It is in this state that mobile search requires a stronger set of enhancements to show its strength, as a twin application of mobile browsers, bundled together to achieve the results of both the search is on the traditional internet, but also through the mobile browser to obtain a relatively friendly Internet experience.

That's the best way to do it right now.

"Subtraction" of mobile search

But this is a stopgap, not the future of mobile search.

The future of mobile search should be to provide minimal results.

Seemingly irrational, but with a logical side, mobile search should provide the most accurate search results on the mobile internet, after all, the screen and performance of mobile devices are there.

Perhaps this is also a key to the gossip lead, some of its mobile search ideas give another direction-subtraction.

It is advisable to search for websites, news, novels, music, appropriate search + "clients, such as 15 products, the characteristics of the mobile search is no longer only in accordance with the general search, and the use of vertical searching strategy, to provide users with a streamlined mobile phone can browse the various results, and through the classification of vertical to achieve a higher level of streamlining.

Such subtraction is needed for mobile search, for mobile internet users to provide results on mobile Internet, and to develop vertical search engines based on user needs and interests, although most of these users are also user of traditional internet, but in mobile search, the same people, Has a relatively traditional search engine completely different search desire.

As the economics daily commented on mobile search, the value of mobile search is more important than the PC side in the context of fast and pervasive mobile internet. Mobile search is becoming the new favorite. But search engines need to innovate, including the architecture at the mobile interface end. So, the future who subvert the search technology architecture of the business model, who may become the next generation of "Baidu."

But if you do not "add and subtract", you may miss the ticket to the mobile internet.