This ancient: How to excavate the long tail keyword of the website

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In the last article, this ancient said its own commonly used in the "determination of the theme of the Web site principles and methods." After the website theme is confirmed, the website content construction begins. The first step in the construction of this ancient content is to excavate the long tail keyword of the website, and to establish a classified and clear "key word library". I advocate the keyword as the core and starting point, to build the content of the website, the development of business plans. Because the keywords of the heat, a wide range of indicators, can reflect the needs of users, the market hot spots. Our site is to meet the needs of users. Help users solve the problem, is the best experience. Therefore, our SEO work from the beginning of the site construction began, through the development of the site throughout the period.

I dig long tail keyword methods are mainly the following:

1, search engine related keywords. This is the most important and basic method. We search a word, the bottom will appear related keywords, Baidu Google's number are 10. Select a point to go in, and there will be 10 related words. Therefore, according to the depth of the excavation layer, you can get 100, 1000 or tens of thousands of long tail keywords.

If you use hand digging, sorting out is a very troublesome and time-consuming thing. But luckily, the Akai Brothers has developed the Free Keyword Mining tool for us (please look for ADMBB software, this function some people sell about 200 yuan). can automatically dig long tail words, bulk query their Baidu index, and then export documents. Photo Demo:

The relevant words at the bottom of the search page are long tail words that contain the subject, and are mined on the basis of literal correlation. Thus the resulting thesaurus is incomplete and a large number of semantically related keywords are not mined. This requires us to access these keywords in other ways.

2, observe the industry well-known website keyword setting. If you are a stock site, turn on the top ten stock sites and observe the keyword settings for those sites. Here need to consider a factor, some of the main station home page often only set their own brand keywords. So you can refer to their channel and column of the keyword settings.

3, find replaceable and complementary keywords based on experience. Software mining is a blind spot, first you need to know to dig which subjects. Some industry terminology, appellation, need the support of relevant experience, can be determined by reading the relevant information. When we dig tomatoes, we also need to dig the word tomatoes. Because they are a thing. Mining "electric heater" related words, can also dig "air-conditioning" the word. Sellers of electric heaters can attract customers who are prepared to buy air-conditioning by introducing their own advantages.

4, follow the hot keyword. The network hotspot keyword contains the traffic is huge, the network promotion should pay close attention to the hot spot event dynamic information. Can observe the search list, Tianya and other well-known community recommended articles to understand hot spots. Do hot keyword, the best choice with the industry-related hotspots, or the theme of their own site as a cut angle. So as to improve the value of traffic routing.

5, predict the upcoming hot keyword. Many cyclical events can be optimized for content in advance. such as upcoming festivals, New Year's forecasts, exhibitions, international competitions and so on. Time is set in advance. Can be based on a few years ago, the search keyword long tail, to infer that this event will be searched for the keyword.

Through the excavation of the site's keyword library, and then according to the index, search results page competition, select the appropriate keywords. Strive to be able to use the smallest input, to obtain the maximum benefit. Mining existing long tail keywords, mainly in the occasion, homeopathy. A more active and lasting way to profit is to learn to create the situation. Next article this ancient talks about "how to create their own keywords," please attention.

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