This article from the well-known logistics supply chain experts Mr. Huanggang's microblog

This article from the well-known logistics supply chain experts Mr. Huanggang's microblog, the article selected eight representative companies, from the point of view of the supply chain to the detailed interpretation, from a year of industry changes, see these enterprises through the supply chain level of innovation, so as to accurately grasp the new business opportunities. This is a very enlightening text for the brand to seek a new supply chain model.

The global supply chain was restructured 20 years ago, and 2013 coincided with an important restructuring year. In China, the supply chain model of Chinese enterprises in the 2013 under the impetus of Internet economy is facing rapid transformation and innovation. In retrospect of this year's industry changes, we see too many bloody changes, and we also see new business opportunities are being nurtured and born. It is gratifying to note that companies with innovative ideas are trying to achieve good results, and many innovative supply-chain models are emerging. First, summarize the 2013 China Supply Chain Innovation Highlights:

1. The supply chain business model innovation has subverted the supply chain technology innovation successively.

2, flat supply chain organization into the mainstream of innovation.

3, the enterprise mixed supply chain organization mode is emerging.

4, C2B mode and agile manufacturing become a new bright spot.

5, O2O new supply chain mode has become the focus of industry development.

6, the Supply Chain platform service pattern was first obvious.

When I collated and read the 2013 China's top ten supply chain innovation model, suddenly found that these brands and enterprises they have fused the top 6 major innovation highlights, in their respective areas of exploration of the unique innovation, it is worth the industry for reference.

One, millet mode: Fan Hunger marketing +C2B pre-sale + fast supply chain response + "Zero inventory" strategy

Background】

Millet, a company that has only three years to start a business, was valued at 10 billion dollars when it realized a new round of financing in August 2013! It means that Tencent, Ali and Baidu are the 4th largest Internet companies in China, followed by Lenovo Group in hardware companies. In the thousands of brands, veteran masters such as Lin's China Mobile phone market, in Moto, Nokia and other world mobile phone giants have been the acquisition of the era, the battle of millet how can play so beautiful? His supply chain model has become one of the top ten innovative models in 2013 years without controversy.

"Pattern Interpretation"

1, product positioning: Their positioning for the apple of the by-election, took the flank war as the main strategic form, positioning in the mobile phone "enthusiasts" this market, "for the fans born"!

2, Marketing Model: The most important marketing strategy is to adopt the hunger and thirst marketing model, no F-code money may not be able to buy millet. In the internet age of the fan economy, Millet relies entirely on social media and goes to the electric business route, the cost is greatly reduced, the super high price ratio still has the profit.

3, Profit model: Millet selling mobile phones, in fact, the individual mobile phone profit is not high, the key to sell value-added services, derivative products, while creating an Internet platform to profit. 2013 Millet also launched a series of Fans demand products: boxes, televisions, routes and so on. It can be predicted that the future of millet will be relying on the fan economy to sell is intelligent life.

4, Supply Chain mode: C2B pre-sale + electric business model Trading channel Flat + FAST supply Chain response + "Zero inventory" strategy. C2B pre-sale: In the supply chain funds flow on the important protection, at the same time from the traditional mode of selling inventory to sell F-code, but also hungry marketing model. The entire transaction process is completely flat, only online access to buy. Then the entire supply chain is driven by demand-intensive, and the back-end supply chain is approximately within 2-3 weeks. This supply chain model for Millet is almost "zero inventory" management, each dynamic inventory belongs to customers.

"Industry Value"

As an innovator of the traditional industry supply chain model, Millet transforms the traditional mobile phone as the "heavy asset supply chain organization mode" into "Light asset supply Chain organization mode".

Second, Alibaba: social platform supply chain integration model

Background】

2013 Ma Yun in the field of logistics supply chain can be counted to eat a big fire. First take stock of 2013 Ma Yun and logistics supply chain related to the big moves:

1, the beginning of the year Ma Yun announced subversion of traditional banks, in the business flow, logistics based on the extension to do supply chain financial services.

2, April 29, Alibaba 586 million U.S. dollars to buy Sina microblog about 18% shares.

May 10, Alibaba 294 million U.S. dollars investment in high Germany map 28% shares.

2, May 28 integration of three tees, Shun Fung, start rookie network.

3 June, the cat will "80,000 bike" C2B pre-sale mode from the United States to sell to China.

4 September, Ma Yun announced will be Ali Big logistics into rookie.

5, the early November Alibaba "Amoy Factory" pilot operation, integrated supply chain front-end platform.

6, double 11 O2O strategy.

7, to the end of the final important finale of December 5, 2.8 billion Hong Kong dollar investment Haier Day shun.

All this can be seen in Ma Yun's integrated platform supply chain integration pace.

"Pattern Interpretation"

Alibaba's integration model is completely using the social platform for Integration, 2013 is a comprehensive layout of the year, but this layout can be seen in the weaving of the future of the Internet economic era of the social supply chain platform of a large network.

1, the acquisition of Sina Weibo, from the user demand point of view, to achieve accurate user demand data mining and precision electrical business before the sale of important means, from the supply chain perspective is to seize the user's needs of the front-end.

2, Taobao + Day Cat platform control is the flow of business, but also have a cost-effective platform.

3, payment, balance treasure and Ali financial control is the flow of funds.

4, start rookie Integrated Express Enterprise, at the same time in the national core city enclosure, the end of the year to invest in Haier control 2,800 county distribution stations, 26,000 township stores, 190,000 village-level service stations, all of which are the layout of China's electrical business logistics of a large network.

5, Alibaba "Amoy factory" trial operation, which is a virtual factory supply chain Model: integration Manufacturing + Foundry, promote C2B strategy, this thoroughly see the c2b of the determination of Ma Yun.

6, the final use of large data to the entire supply chain, control the entire supply chain.

"Industry Value"

Alibaba's integration model for the industry is a double-edged sword, the positive side is through the Internet thinking to integrate the traditional logistics supply chain platform, can bring unexpected innovation, the development of the industry plays an important role in promoting the use, which may be the future of the largest social supply chain service platform. The negative side is the leader of an unprofessional supply chain, where capital is driven to integrate supply chain platforms, which may seriously lack the risk of grounding gas.

Third, Haier: C2b+diy customized + flat Agile Manufacturing + open supply Chain Service platform model

Background】

In the 2013 Haier business model Innovation Global Forum, 63-Year-old Zhang declared: "You are either destructive innovation, or you are destroyed by others." Haier, as the representative of Chinese brand and manufacturing industry, began to innovate the internet thinking. Haier's exploration of business model has two main aspects: strategy and organizational structure. Strategy, has become a single and one-win "model. The "person" is the employee, "single" is the employee's user, "double win" is the value that this employee creates for the user and he should get the value. Under this theory, Haier now more than 80,000 employees suddenly become more than 2000 independent operators of the "small Haier" model, the general minimum of the self-employed only 7 people, the original pyramid model to crush.

Zhang that traditional manufacturing must migrate to the Internet: traditional businesses either NET or Die! Zhang think Haier this Chi volume of "Giant whale" how to reinvent itself, for subversive innovation? In their own scattered, and then aggregation, "people single in one", "user-wide Experience", "self-organization", "Open platform", "according to single scatter", "product to commercialization", "Value interaction", "interface Person" and other new Haier transformation focus.

"Pattern Interpretation"

1, c2b+ customer demand DIY:C2B is to aggregate consumer demand-oriented reverse electric business model. Production, in the case of zero inventory, and then the organization of the efficient supply chain, or the organization of the supply chain has been completed, must be based on the sales situation to determine the production arrangement. C2B pre-sale at the same time for users to add personalized DIY elements, the use of Haier Mall to set up "immediately design my Home" and "professional designer" platform to achieve the personalized creative buyers.

2, to achieve production, more than 2000 independent operators of the "small Haier" flat support, to create an agile supply chain.

3. Logistics: Haier in a total of 83 warehouses in the country, the production of customized products to the user's home control in 5-7 days, the current Haier day shun has been built in the country more than 7,600 county-level stores, 26,000 township stores, 190,000 village liaison station, more than 2,800 counties to establish distribution stations, more than 3,000 distribution lines, More than 6,000 service outlets, its operational strategy: 1 Real inventory on the road, 2 service integration, send and install one, 3 a logistics Network service line under the multi-channel.

4, Ali investment Haier day after day, Haier's supply chain platform will be gradually oriented to the social, for the entire electrical logistics services.

"Industry Value"

Haier's supply chain innovation and change mode in the 2013 is a typical representative of Chinese manufacturing and Chinese brand Internet, which is worthy of reference learning of other brands. Zhang's "You are either destructive innovation, or you are destroyed by others" determination, you can see if China's traditional manufacturing do not change, the future road will be more survival pressure.

Four or one: Typical mode of overseas electric supplier supply chain Service Platform

Background】

2013 overseas Electric Business became a new explosion point, Shenzhen, the Internet and IT technology platform for SMEs to complete customs clearance, finance, logistics, tax rebates and other foreign trade integrated supply chain service platform, 2013-year service customers up to 15,000, platform turnover amounted to 4 billion U.S. dollars, Customs general trade export statistics ranked fifth, the distribution of SME trade financing accumulated 5.5 billion yuan. Won the National Development and Reform Commission, "electric dealers demonstration City Foreign Trade Electric Business Project", National Ministry of Industry, "e-Commerce Integrated Application project" National Science and Technology "High-tech Enterprise", general manager Weijiang was also rated as "The sixth session of the Deep business Man", a "small and medium-sized enterprises to create a comprehensive service model", the State Council attaches great importance to, General Manager Weijiang is one of the important reports of the foreign Trade Situation symposium in June this year, and also the fourth of "Foreign trade country Six" issued by the Standing Committee of the State Council in August this year: To encourage foreign trade integrated service enterprises to provide customs clearance, financing, tax rebate and other services for small and medium-sized private export Guangdong provincial party secretary Hu, Governor Xiaodan and Shenzhen city leaders came to inspect, praised one Tatsu Tong is a new mode of foreign trade service, but also e-commerce to promote trade facilitation of effective innovation. Weijiang said: "The mission is to enable small enterprises to enjoy the services of large enterprises, 2017 years ago, a tatsu to become a turnover of more than hundreds of billions of dollars in the world's largest integrated service platform for foreign trade."

"Pattern Interpretation"

1, the integration of overseas electric power supply chain integrated service platform.

2, innovative supply chain financial services model: Usually the bank directly for the enterprise to do unsecured trade financing, due to the short loan cycle, procedures, usually more than 5 million a single pen may be profitable. and the integration of E-commerce and finance model, so that loans can be batch, digital, electronic processing, so that unsecured unsecured loans to become a reality. It is reported that this model has supported 4,000 small enterprises to achieve multiple financing, the amount of financing almost no lower limit, the cumulative amount of more than 1.2 billion yuan issued. The cost of financing is much lower than that of small loans because of the exemption from in-kind collateral.

3, the business model, transmission does not rely on traditional logistics to obtain profits, but from the derivative of financial and other value-added services profit.

"Industry Value"

The future of overseas electric business logistics supply chain platform is the mainstream trend, a Tatsu-pass has been in the front. At the same time, the company has Alibaba's investment background, the future is likely to become a supplier of overseas electricity supply chain platform benchmarking.

Five, top grade discount: To create a full channel mode of O2O supply chain service model

Background】

Top grade discount is a large brand discount chain store, after 13 years of development, top grade discounts in Beijing already has 8 physical stores, in the past two years, as more consumers "screen transfer", began to use debris time in mobile phones and other mobile devices to carry out shopping, top grade discount also caught the change in consumption behavior, The layout of the full channel retail is initiated. The biggest challenge of the whole channel is supply chain Operation Synergy, why top grade can be shortlisted, the reason in top grade as small and beautiful O2O Enterprise, he successfully realized the line, the line of the supply chain of two-line synergy, his successful model is worthy of other O2O enterprise learning and reference.

"Pattern Interpretation"

Supply chain strategy in O2O mode:

1, Category: Two-line integration 70% goods and stores share.

2, central procurement system, centralized procurement and inventory.

3, comprehensive data management: data after each of our stores, store inventory data and online real-time synchronization.

4, do not set up distribution centers, warehouse-type stores directly to the online user shipments.

The future of traditional retail to do a good job in the electricity business, success or failure in the supply chain!

"Industry Value"

O2O is the 2014 China's traditional retail and electric business integration of the important year, although the top grade is not the largest O2O platform, but his model is fully learning and reference value. Including some large line offline O2O platform, they are not fully implemented.

Six, Shun Fung optimization: fresh, agricultural products direct supply chain model of the benchmark

Background】

2013, FedEx Wei hidden major Dark Horse electric Shangshunfung optimized all the power, a short span of 1 years after 7 important expansion. On December 1, announced on the line since the largest expansion, room temperature category to expand to the whole country, all shun Fung fast to reach the place will be the preferred range of shun Fung, so shun Fung optimization also officially become a national food electricity dealers. December 18, announced the opening of the local special pavilion, to create a comprehensive agricultural products direct supply platform.

Shun Fung preferred platform category positioning in high value-added products, the high customer unit price reduces the unit order the logistics cost loss risk, then cooperate with the seasonal direct supply pattern, the Litchi, the hairy crab and so on the seasonal product pre-sale direct supply, gradually formed one relies on the fast logistics service as the carrier the direct supply supply chain service platform which the fresh electricity supplies. Just 1.5 of the time has become the benchmark of China's cold chain, this year, the two 11 period shun Fung preferred sales growth of 2,672%, order volume increased by 1727%. The expansion of these columns really impressed the Chinese fresh electricity dealers.

"Pattern Interpretation"

Shun Fung Optimization Model for new agricultural products direct supply model success model, summed up his model absolutely meaningful!

1, category on the positioning in high value-added products, high customer unit prices to reduce the unit order logistics cost loss risk.

2, seasonal top-grade adoption of C2B pre-sale + direct mode, such as litchi, hairy crabs and other seasonal products.

3, Logistics: Relying on the rapid delivery of large network speed, to achieve nationwide high-speed coverage of the entire network.

4, the opening of local characteristics of the museum, through the country's specialty direct supply platform, with significant market potential.

"Industry Value"

2014 is a year of full outbreak of agricultural electricity dealers, facing the strategy of national urbanization development and the policy of rural land reform, the future C2B-sale + Agricultural Base Direct supply mode + The service mode of fast supplying chain will become the mainstream, cargo is a big market, the base of 1.4 billion population, has the significant market potential.

Seven, seabed fishing: Catering chain supply chain platform model

Background】

Seabed fishing, a "good hotpot themselves will speak" as the only advertising word of the hotpot shop, "good service", seems to be the unanimous praise of consumers, in this topic people can cite a series of examples and moved, but also caused by peers or service enterprises have to learn and follow. "Good service" behind the need for a series of management system to do support, of which the seabed fishing supply chain operation system is not. Submarine fishing supply chain operation system, this is you do not know the bottom of the sea fishing secret. Sea bottom fishing is the core operation of the seabed fishing supply chain, 2013, the background of the bottom of the supply chain to achieve a nationwide platform for the entire network of services, centralized procurement, centralized central kitchen treatment, the entire supply chain of the seabed to become a traditional food supply chain benchmarking enterprises.

"Pattern Interpretation"

1, Procurement and inventory management: The bottom of the store is almost zero inventory (inventory only for the day consumption), each day by the various stores to submit the demand, the background system can be visualized, after the summary issued procurement and production tasks, the entire supply chain system to achieve rapid response mechanism.

2, the time vegetable base Direct supply: Bottom of the country have their own direct vegetable base, the base of the plant plan and the front-end store plan fully coordinated, the base of each vegetable sowing, picking have a strict time plan, that is, the base planted only when the table has a strict plan.

3, Logistics: seabed fishing in the country to establish a number of logistics center + Central Kitchen, centralized and unified cold chain logistics distribution is its core, it is worth noting that in order to protect the chain of cold chain, the sea bottom of the logistics and distribution stores are in person to take the goods downstairs, rather than logistics enterprises to send into the store, so that effective protection of food safety.

4, seabed fishing supply chain connotation: As far as possible to the back-end of the supply chain mobile, to achieve large-scale management and efficiency, the production and service stripping, respectively, to achieve standardization and human management, which may achieve their own optimal. This may be the business logic of seabed fishing.

"Industry Value"

The chain of food chain is the most difficult to operate the system, the success of the seabed fishing is not only the intimate service of the front, if there is no back-end supply chain support, seabed fishing will not be successful today. Centralized kitchen supply chain system, to create a centralized procurement + direct supply chain model, is the food chain reference learning benchmark.

Viii. Auto: A potential new vehicle supply chain channel platform

Background】

In particular, auto this case is not to say that auto has infiltrated the supply chain services, auto although successful IPO at the end of this year, in fact, he is essentially an Internet media platform, but also really not the supply chain services. Why do you want to cite the example of auto?

1, 2013 years double 11, auto on the day of the pre-sale of cars up to 17,776, the total order of 2.643 billion, this momentum can be seen in the future car pre-sale Model award to become the mainstream.

2, in Japan, Mazda has achieved "pre-sale order production" model, the channel flat, to achieve the manufacturer and the car customers direct communication, which may become the mainstream.

3, the future of the car between the traditional media marketing, to large data precision marketing development, which will redefine the supply chain drive mode.

"Pattern Interpretation"

The future of the automotive channel supply chain model may be:

Car C2B after the production of supply chain Model + Channel flat + precision Marketing

"Industry Value"

In particular, the case of automobiles into the eight major innovation cases, mainly to see the internet era, the traditional mode of vehicle channels may be the trend of change, perhaps in the next 2-3 years really this variable.

Review】

Summing up the 2013 years of the eight supply chain innovation cases, it is not difficult to see whether the manufacturing, traditional retailing, or e-commerce, are under the birth of the Internet, the supply chain model is in a subversive change. Several key words to remember:

Flat channel, C2B, platform, rapid response, direct supply, zero inventory, precision Marketing

In fact, 2013 years many Chinese enterprises in the supply chain are changing and innovation, hesitate to various factors may not be found or collected comprehensive, deficiencies please forgive me. We try to sort out this year's supply chain innovation case, mainly to help industry summary analysis, to many peers or entrepreneurs to see the changes in the new model.

Let me look forward to the 2014 Chinese enterprise supply chain innovation!