This article to clothing shoes and hats and other fashion industry as a reference discussion

This article to clothing shoes and hats and other fashion industry for reference discussion, the text of the "Taobao" contains the cat, poly cost-effective and so on.

2014 Double 11 after Ma said, Taobao has no need for low-cost, the need for new products and services, can be seen inside Taobao is also very clear the problem. In the traditional physical stores, clothing, shoes and hats and other products are the most popular, girls shopping most want to buy of course is also new products, but to Taobao, you will find that the page is listed on the market for months or even years of style. Why is that?

There are two main reasons:

1. The weight of the sales rankings in the search display is too large.

In Taobao, baby sales is the most important one push index, the new product no matter what the old products, even if Taobao only extracts nearly one months of sales, also can not change the weak position of new products. Since it is the problem of Taobao itself, Taobao why not improve it? Because it is related to Taobao's own interests. Taobao's main revenue is the flow charges, of course, the cat's sales buckle point and annual fee can also contribute a little, but the flow cost is the most important income. Since the flow of money to cash, you must give the flow to make a pocket to collect competition sales is the simplest way, the shopkeeper through the purchase of traffic, guide consumption, improve the baby sales, and even create a burst, you can say, do Taobao do not sell the flow can do almost no, compared to the old, new sales are always very low. In this way, Taobao because of its own interests, the need for the flow of cash, strengthen the importance of the baby sales, improve the old section of the exposure rate, and thus suppress the opportunity to display new products. Ma said Taobao needs more new products, and the problem appears in itself, for has become a giant listed company Taobao, financial results, the first profit, so Taobao for a long time, it is impossible to change the problem of new products.

2: Display with picture production cost too high

Compared to the original Taobao, today's picture making more and more professional, not a group of beautiful models, your new product is totally unattractive. Taobao's boom has also helped to increase the cost of photography and modelling, later art can not be sloppy, to a new product, the first investment is very large, ordinary small and medium sellers are unbearable, they can only fine select, a small number of new products, and the entity shop is different, they only need a small amount of purchase, the cost is very little, sell not move also lose much. So it seems that the new products show the big investment restrictions on the new products listed, and display pictures is so important, and Taobao display of the center of the strategy, and Taobao commodity display strategy is related to Taobao flow, therefore, this problem in Taobao is not a good solution.

Taobao's sales rankings hinder new sales, the high cost of the new product is directly deprived of the opportunity of small sellers, a bit of the strength of the sellers will pick a cautious push new, the remaining only big sellers, big brands, and clothing shoes and hats This fashion products, relying on large sellers to push new product is not enough.

The cause of the lack of Taobao new products, of course, piracy imitation version, prices and other issues, but pirated copy version, prices and other problems of the entity shop also exist.