This industry is sending out some kind of fission signal.

The mindset of online travel giants is changing dramatically-from rivals to resource-complementary, mutually open partners, and the industry is signaling some kind of fission. Just two hours ago, Ctrip officially announced the investment in the same journey, involving more than 200 million dollars in cash, to complete. After the completion of the investment, Ctrip will become the second largest shareholder of the same process net, the first shareholder is still the founder team of the same process network, and Ctrip support the same process of the IPO (the same process may restart the IPO in two years), and will be paid for the tourist attractions in the same process.

According to an entrepreneur in the online travel industry and I said, Ctrip is currently looking forward to the leisure tourism market, and because of its previous full focus on service business-oriented customers, while the leisure tourism market and business travel market has a very different user needs and resource needs, to play an image, the original one wearing a suit of users, Let him suddenly wear beach pants out to play, there must be a huge difference between the two states. And the same process also want to take a piece in the leisure tourism market, so the significance of Ctrip investment is to change competitors into collaborators, one in some resources can be complementary, and then do not need to open up new markets by competitors.

And a little more forward to see, the current outbound travel free line has gradually become a bullish trend, the typhoon is coming, the destination market will soon heat up, if Ctrip, the same process, art Dragon are only focused on doing their original single hotel reservations, ticket booking, scenic ticket business, in a single field drilled very deep, I am afraid that in the future for the free line users to provide comprehensive high-quality services, so resource integration and new exploration are imperative.

The actions of the Giants also confirm this: In the near future, the same process has just announced and art dragon cooperation, the same process in the scenic spot ticket business has the advantage, while the art dragon at the beginning of 2007 years to formulate a "focus on hotel" strategy, the two cooperation is regarded as complementary resources. In addition, where to go also at the beginning of this year to set up tourism destination Services division, the same process and the Arts Dragon announced strategic cooperation announced the establishment of destination division and long-term travel Business department to enhance the landing operation of tourist destinations, expand the consumption of tourists in the destination range, to achieve "with a ticket to pry the whole leisure tourism market."

The following is a Wu Zhixiang internal mail about this investment:

Fellow XDJM:

Report a good news to you, the company and Ctrip to reach a strategic competition partnership, Ctrip will be the attraction tickets to pay the business access to the same process, and to the same way to invest more than 200 million U.S. dollars to support the same-process independent IPO. After the completion of this round of investment, the entrepreneurial team still maintained the first major shareholder status, the company will continue to develop independently, to our goal of rapid advance, and in two years to restart the IPO.

This cooperation is a strategic step in the company's ten-year entrepreneurial process, and the results of this cooperation are hard-won. We see the industry leader of the vision, wisdom, open, we have seen the same process of the entrepreneurial team's insistence, efforts, hard work.

How is this cooperation achieved?

There are many details, the process is very tortuous, at present, we can not disclose a lot, but the most important reason is that the past year, we have in the fierce competition in the market set a clear strategic objectives, we around this goal from the attractions, surrounding tourism, until the entire leisure travel business layout, we decisively suspend domestic IPOs, Rapid introduction of Tencent and other strategic investment capital strategy, our wireless strategy for efficient implementation and rapid progress have become the key factor in this cooperation.

In a word, we have gained the respect of our peers, and we have won greater opportunities for development because of the values and the team that we have formed in our ten-year entrepreneurial process.

We understand more: No one can beat you except yourself.

We may not be able to adapt to our once-biggest competitor overnight as our important strategic competing partners. But the company executives told us last year, why are we competing? We are not competing for competition.

We are to prove that the team, to prove the value of each of us and strive to compete, although we are born grassroots, but as long as we work hard, as long as we insist, we can make a very good career. Of course, we still need to continue to use the same process of simple culture, the broad prospects to introduce more industry-class talents to join us.

We are competing for our clients, and we are always 100 times times more important to our customers than our competitors. For example, our self-service ticket-taking machine partially solves the problem that users queue up for tickets in the scenic area, but we must see the users in the scenic spots, in the surrounding tour, there are many pain points in the long-term travel, there are a lot of problems that need us to solve together with our peers. We hope that all partners will change quickly according to customer change, actively embrace change, we have to completely transfer the company from Internet company to mobile internet company in a year, the client account must exceed 50% by the end of this year,
Let more users like the same trip to the client.

Finally, we are for our dreams to compete, business because of the great dream, people because of dreams and strong, the challenges of the future more, more difficult, but no matter where we go, do not forget the goal of our departure, we and China's online travel with the peer, in the competition to each other, promote each other, together to create value for customers, With our efforts, hard work so that more people feel the beautiful travel, feel the good life.

The new decade, the new process, I hope that every partner can grasp the opportunity to believe in themselves, trust the team, to achieve their dreams, team dreams.

Because of the competition, let us run faster,

Because of the dream, let us all the same journey.