This is a movie that has nothing to do with "dreams."

Xiao Yang, director of the "Old Boy", was supposed to tell another story, though he eventually shot such a movie.

The dream as a prop to attract viewers, funny, entertaining justifiably reason: cherish the memory of youth. The grass-roots chopsticks brothers, who have moved countless older boys to tears, transformed themselves into the big screen. A cottage flavor "old boy Raptors across the river," released 4 days, has won more than 100 million box office. However, the audience touched by the "dream" complex in the old boy, Old Boy, four years ago by the chopsticks brothers may not be able to regain their dreams in their new films.

Because this is a "dream" has nothing to do with the movie. "Internet Movie" "Big Data Analysis", publicity gimmick is full of flavor of the times, "under the big data era based on a huge user base generated data analysis, the producer clearly aware of the" old boy "fans of age, gender, occupation And geographical composition, rely on the film to step on top, comment and forward data, and even drag the index in the video playback process, informed of their favorite and do not like the content point, from all dimensions guide the "old boy Raptors cross the river" creation. Youku President Wei Ming explained.

We should be grateful to big data, its production of Internet movies, can accurately guide the majority of viewers like what, enjoy what. Mechanically produced works are omniscient and omnipotent, they tell the audience: You do not need to choose, I give your product has been through data analysis, is the best. It seems that over a hundred years since the birth of the movie, there is no classics without big data.

Nowadays, the movie is no longer to let the audience pull out of the real art form, no longer "derived from life, above life," has nothing to do with elegance, and content to say goodbye, so indulge in the cultural industry entertainment to death.

This is not a fresh topic. For more than half a century, the Frankfurt School has talked about the cultural industry: "The mass culture it produces is predictable and homogeneous. The cultural equality it has established has in fact maintained the interests of the ruling class and become current The guardian of social order. "Not just mechanized films, the crowded square in the weekend, eating a unified production of fast food, drink a cup of tea with the same taste, buy a mechanized large-scale production of T-shirt - million Thousands of body size is defined as M, X, L several kinds of size.

Re-queuing to see a film that everyone is Tucao went on to see the film after another, it is nothing more than dating people to do something to talk about people talk about money, people get from this ritual community identity: "I have read, I also like it. "So people in the pursuit of homogeneous social circles, but also as friends.

Once loved the chopsticks brother "father" "old boy", after listening to the movie theme song "little apple", always ask: chopsticks brother's knuckles where to go? Xiao Central said that he has never picked up the knot.

There is another version of the Raptors River, "It's a serious story about despair, life and death, and I love that story. My heart has a theme to express, but I express myself It does not matter especially to others, but it is a very suitable element of the film as a framework, "said Chen.

The essence of the Internet spirit is to allow sub-cultures and non-mainstream cultures to grow in diversity. These sub-cultures, which have grown up from grassroots roots, are inevitably integrated into the mainstream. Just as Xiao Central gave up the serious story that he liked, came and everyone happy.

Youku launched the "Young Directors Fostering Program" in 2010 and "Old Boys" as successful works of the "Eleventh Youth" series of micro-movies. As a result, many young people see the hope of success in creating independent films. Now they boarded the big screen The "Raptors across the river," abruptly turned dreams into cultural consumer goods.

The commercial spread is still continuing. In March 2014, Youku produced a young director's movie fund was established. In the next three years, Youku will invest 150 million to invest 10 billion film projects and a large number of "Netzine generation directors" Film, TV drama market. It is foreseeable that as more and more "serious stories" want to get onto the big screen, they must make some changes.

"Although young subcultures were a symbolic resistance at the beginning of their birth, they would inevitably set a new set of practices that would create a series of new commodities, new industries, or revive some old industry." Said by the cultural researcher Hebdić. Decades later, "old boys" prove these truths over and over again.

"Did the original dream come true? Things have now to be sacrificed?" Four years later, when the dream of singing in the lyrics has become a consumer goods, chopsticks brother seems to be close to the dream, but at some instant, be hit by the reality Back to the original shape - but with the shackles dancing.

(Sun Cheng)