This is how online marketing started (18)

2009 is a lucky year, we obtained Zhang Yimou "Bird's Nest map Turandot" Online promotion project, I also became the project online promotion General advisor.

This October 6, 7th, Zhang Yimou led the Olympic opening and closing ceremony team to Turandot as the carrier, in the Bird's Nest brought to you another audio-visual feast, the project received government support, will serve as http://www.aliyun.com/zixun/aggregation/33137.html "> Chinese cultural Products in the global tour." Because of the great success of the 08 Beijing Olympics, this event is undoubtedly a huge challenge to Zhang Yimou, in addition to the program itself needs to break through the opening ceremony of the Beijing Olympic Games, the promotion of this event is the need for innovation, the choice of internet promotion has become a bird's nest map Turandot inevitable. Bird's Nest figure Turandot this investment more than 100 million, looking forward to the box office for 130 million (a total of 150,000 ticket, more than 7,000 tickets), corporate sponsorship, title and other projects income of more than 60 million, these data is the evaluation of marketing results, because of the bird's Nest map Turandot project's great influence, Bidding for a marketing service project for global bidding, because our online marketing business preparation only more than a year, also does not have the marked qualification, can only personally participate in the related business exchanges, in many meeting exchanges, we continuously will our business viewpoint passes to the project team, finally the production party thinks we should be the best supplier And thank the producers for their trust.

Bird's Nest Map Turandot online Promotion project, we need to provide 4 aspects of service, the first aspect is the online marketing platform construction, mainly including Tulamben marketing website (http://www.haosi.com.cn/), multimedia call center, Automation marketing system, the second aspect is the website promotion, The third area is call center seating service and customer and order data Service, the fourth aspect is marketing project planning. Next, we will give you a brief account of our work:

In the marketing platform construction, the site can be seen, we will look at the multimedia call center platform and automated marketing platform, Multimedia call center platform is to use the Red Cedar Network (Webtouch) to build, in addition to have a full call center function, add online interactive function, Included in site access monitoring, line communication, online voice, online demo, etc., at the same time integrated with the mail, text messages and other means of communication, agents to the telephone, online communication, online demo, interactive registration and other ways to interact with customers, on the one hand, the number of interaction is greatly increased, on the other hand, the content of Automated marketing Platform is the marketing function of CRM, we have customized 2 platforms for enterprise users and individual users, enterprise cooperation is mainly business opportunity acquisition and mining, for individual users is online ticketing and activity registration, through this platform can not only complete the requirements of the production side, It is more important to help tulamben build up a potential customer database, which has great value in its derivative product promotion. Our team of call center services for Bird's Nest Tulamben in the Xiasha development zone, Hangzhou, in addition to the project management staff, the agents are all outsourced, among the numerous service teams, we chose to Taobao guest service team, they have the basic capacity of Multimedia call center services (they not only deal with the phone, You also need to handle customer requests with Ali, as well as customer registration information, and they work on our multimedia call center platform to provide bilingual services in both English and Chinese.

Website promotion is one of our most important jobs, we chose Baidu and Sina as our main platform, when we hold the bird's Nest map Turandot online promotion program with Baidu and Sina to talk about cooperation, got their huge support, due to the impact of the project, Baidu free for this project to provide tens of millions of of resources, including brand zone , bidding rankings, Baidu Space, Baidu Bar, and so on, Sina also provides more than tens of millions of inputs, including the construction of Sina official website and tracking reports, etc., we use these resources began to promote the website, our promotional projects, here is a simple introduction, is to use Baidu space to do "Chinese boy", Bird's Nest map Turandot the stands into the family area, according to the constellation Design lovers area, hope to bring the audience is not only a performance, but also a memory of life, "Chinese boy" This project is designed for family ticket promotion, Tulamben flower in a scene is a child chorus "good a beautiful jasmine", these actors are the masses of actors, Many families are willing to send their children to this million-man arena, so we use Baidu space to implement and promote this activity, let the net name to choose their favorite actor, starting from June 10, to the end of July 10, the impact is very large, ranked in front of the "Chinese boys" are more than millions of of the support rate. In the field of data services, we need to undertake the opportunity management of enterprise cooperation (leads) and the pre-sale of individual tickets, the enterprise cooperation information transfer to the production side of the Customer Manager, individual booking transfer to the performance, Beipiao and other ticketing companies, by their completion of the next work.

June 20, the nest map Turandot do the first marketing forum, please go to all marketing partners and major media, each partner to the Bird's Nest map Turandot promotion, are very moved, this project has a significant plot, like the 08 Beijing Olympic Games, will give a lot of people leave a memory, when we introduce our services, In addition to the feelings of all of us, we have said 2 points, let everyone very excited, the first point of view is aggregation, Bird's Nest figure Turandot's appeal includes: Zhang Yimou, Beijing Olympic Games, Bird's Nest, Tulamben degree, so whether it is advertising, PR, activities are easily disseminated and interactive, but its effect is aggregated to go online a search, We've turned the clicks of the site into an effective link, then convert to potential customers, in order to promote their purchase, with these data, we can clearly tell you the contribution of advertising, media contributions, and so on, the second point is accurate, the first analysis of the bird nest map Turandot target audience, almost all the conclusions are high-end white-collar, High-income people, etc., but open our data to everyone in this room surprised, from the target of all the contact information and ticket information, the Bird's Nest map Turandot object 85% is generation, when the data, I believe we all know the next need to make adjustments.