This is how online marketing started (ix)

August 28, our annual application and new http://www.aliyun.com/zixun/aggregation/8778.html "> Product release will be held in Hangzhou, the scale of this annual meeting will be attended by thousands of people, It is the first time that the Redwood tree has made the public appearance with such specification, Min is the protagonist of this activity, because of the participation of Min, the planning of this activity is no less than the opening ceremony of the Olympic Games for Redwood Market department.

The first is the positioning of the activity, because the Redwood tree has been focused on product development, from the brand point of view has been no more input, the majority of the knowledge of Sequoia tree is Zhu father and son back to business, especially not long ago, CCTV's "wealth story" of the classmate and father after the broadcast, Sequoia Tree Left is the traces of Zhu and father and son in doing web conferencing products, but the Redwood tree is positioning value chain marketing, that is, using the Internet and communication technology to help small and medium-sized marketing, in more than 2 years, the Sequoia tree in internet marketing has formed its own theoretical system, Full product line and successful application of hundreds of customers (like the industry is now talking about SaaS, more enterprises are in the conceptual phase, and the Redwood tree products and customer applications are mature), therefore, Sequoia tree should have the premise to promote the brand; But after 08 years of market development, Sequoia Tree Guest Hair has the ability to develop 500-700 customer leads a month, at the same time, the ministry also trained 7 A-level regional agent of the Customer Commissioner, with the opening of the cluster site, the redwood tree of the entire system of customer development capacity has been thousands, has cooperated with more than 30 agents not a lack of customers, So redwood trees need to develop more agency targets, repeated, we still define the activities as the direct help to the business, as the brand development on the one hand, in the simplest way to clear their own business, on the other hand in this event we will invite Google, Alibaba, Ufida, telecommunications to participate together, Together to drive the development of online business.

The second is the design of the active content, due to many concepts in the industry, it is difficult to accept, so we have designed three bright spots in the event: one is the launch of the product listing, all using the real scene, so that participants have a true experience; the second is the Redwood Tree's own online marketing, which will showcase the business processes and effects of our customer development Department, Show attendees how our customers are able to support the national agent's customer source in just a few months (the Redwood's agents do not need to develop their own customers, all from the Redwood tree, the main purpose is to demonstrate, like agents, how to use database marketing methods to obtain and nurture customers), The Guest Hair department can obtain more than 3,000 potential customers each month, cultivates 500-700 Saleleads; the third is to show the marketing of this event, Sequoia tree without any outsourcing, in one months time, how to complete a mass marketing campaign, and the whole principle is database marketing, The whole event is meant to be a low-cost, efficient way to get and nurture customers, the business goal of Sequoia online marketing.

The last is the anticipation of activities, I hosted hundreds of large events, I do not lack of confidence in the effect of activities, but the whole process is based on Internet applications, our market in Beijing, the venue in Hangzhou, the entire activities of the management of only 2 people, from the customer registration, to the relevant content display, as well as on-site applications, All based on the Internet, I look forward to this process, I firmly believe that: "If the enterprise can not access and nurture the main channel of customers to the Internet, will inevitably face the cost and effectiveness of the challenge"!