This is the best of times, this is the worst of times; This is the age of wisdom.

"This is the best of times, it is the worst of times, it is the age of wisdom, this is the age of Folly, it is the period of faith, it is the period of doubt." "A Tale of Two Cities" by the famous British writer, Dickens, is apt to reflect the O2O development of domestic housekeeping.

In the heat of the mobile Internet, this year detonated the O2O industry, subdivision to penetrate the retail O2O and service class O2O. Offline traditional domestic companies led by the domestic industry in the mobile interconnection under the disintegration of the continued exposure, from 2013 onwards, a group of domestic O2O start-up companies are quietly sailing to this new continent. They use the mobile internet to break the domestic market information asymmetry barriers, offline to provide users with targeted domestic services.

When the wind and the wind, with an early domestic O2O start-up company's closure, making the future of this area worrying. Undoubtedly, "mobile internet to enhance the efficiency of the domestic industry, this is the trend." "Aunt Help founder Wan Yong is very optimistic about this.

Aunt Help is a search, reservation cleaning hours, such as family Services O2O platform, users through the app, the official website, telephone direct booking home cleaning, clothing dry cleaning, shoe care services. Unlike other companies O2O play, aunt help through recruiting, training professional domestic "Aunt", unified etiquette, uniform dress, unified tools, unified process to serve users, and then through the user evaluation system and return to the system to ensure and improve the quality of service.

How can the aunt Help to win the competition in the fierce domestic O2O industry? How to deal with the approximation of internet giant companies? What will be the status of domestic O2O development in the future? A product male how to lead a bunch of "aunt" to carry on the domestic O2O revolution?

With a series of questions, sending Syntao to his founder Wan Yong.

The answer is in the excerpt dialogue:

Send on behalf of the business way: Now Aunt help Day order how much? How many cities are they mainly distributed in?

Wan Yong: 1000 or so, we currently have Beijing, Shanghai, Beijing accounted for 70%. There will be a new urban agglomeration in July.

How many people are you on the team now?

Wan Yong: Dozens of people.

Send a business way: I saw your previous work experience, from Sogou to 360 are engaged in browser products, to now do aunt help is not biased products, market genes weak point?

Wan Yong: Now to focus on the market, before the product research and development of more energy, the second half of the online under the energy will be a little more.

Send on behalf of Business way: In the domestic words, home economics O2O In fact also not only your family to do again, also in these two days to spread around the domestic housekeeping shut for a long time, but nobody attention, how do you look this industry?

Wan Yong: Mobile Internet to promote industry efficiency, this is the general trend. Although some have fallen, but aunt help still adhere to, strong, and compared, Aunt Help in the product concept, executive Power has a great advantage.

Send the way: Compared with them, aunt help what is the biggest difference?

Wan Yong: Aunt Help mobile Internet gene is stronger, team with 360 genes, from the aunt and the user's point of view, constantly in the product innovation, can be in the user experience from behind, and maintain the lead. At present, there are opponents continue to copy us, which is the industry's affirmation of us. And the current members are all agree with our values and ideas, that is to help the user, help aunt.

Send the way: Compared with them, Aunt help the greatest advantage?

Wan Yong: I think aunt help represents advanced productivity, subversive ability, subversion of the traditional domestic industry, subversion of unprofessional service. In particular, subversion like the 58 City of Life Channel, this type of life channel only domestic company navigation, but the aunt to help provide a complete set of services, a family services solution. The future we hope that the family is not only in need of cleaning time to think of aunt help, and like cooking, pet bath and other family chores, they can think of us the first time.

Send the way: They mainly provide information, is the need to become symmetrical and get through?

Wan Yong: Yes, they provide information, and we are real product services. They are more likely to buy a computer, provide a computer sales company phone, and then I'll call the company. Aunt help in the outside seems to be the same, internal in fact, the difference is very large, specific too detailed things I also inconvenient to say, our aunt's management, quality of service control, the customer's understanding, is much stronger than their.

Send on behalf of the business way: Aunt Butt This piece of you who is doing?

Wan Yong: We have introduced a lot of young people with traditional domestic economics, some of them are managers of traditional housekeeping, some are senior technicians, and we come to realize these ideas together. Because they join the aunt Help, we will learn faster, can quickly achieve online and offline combination. We have chosen to identify with the new concept of Aunt help people, the user-centric, to dominate the product and service design, we hope to change the traditional home economics, new ways to change. Like seabed fishing, do not need customer initiative, the service to achieve the ultimate. Aunt Help will be this user-centric concept to subvert the traditional domestic industry.

Send the business way: I personally feel that the first to the Home economics information online, and then use standardized services into the offline, and in this process, how do you pack your products-including training aunts, and make it easier for users to understand your service?

Wan Yong: Yes, that's right. The first step, we have an aunt's database, recorded the aunt's age, good skills, access to a single state, scheduling and other detailed data, when the user has the demand, will be sent away from his recent, evaluation of the best aunt to match the service.

Wan Yong: The second step, the line down after the good service, Aunt help have professional training, to help each aunt's service skills improve, the overall image on the professionalization, standardization, aunts are unified dress, unified tools, unified etiquette, unified process, so that users feel the quality of our services. At the same time we have to design some more intimate standardized services to meet the real needs of users.

Send the agent: How many users are you now? App downloads users and active users.

Wan Yong: Our app is not how to push, download on the more than 300,000, mainly in Beijing, Shanghai 1/3 less than, the weekly active amount in 3, 50,000.

Send the way: so you now product shape and business combination is how?

Wan Yong: After landing the app you can choose the type of service you need, to maintain cleanliness as an example, click on the system will automatically help you smart match the most appropriate aunt. For example, according to the keyword matching, know that your family has a dog, and this aunt afraid of dogs, then she can not go, have to change one. Some users need new homes, washing, cleaning and so on, we will be based on the demand level of professional staff services.

Send the agent: So, you will match user needs, but also try to do personalized requirements of the order?

Wan Yong: Yes, because some of the users express and his real needs are still biased, you need more communication to discover.

Agent: Do you find any rules for online orders? For example, which time period is more frequent.

Wan Yong: There are many weekends, usually less.

Send the way: In fact, people can use domestic service purchasing power should not be bad.

They are middle and high-end users, but also younger, basically between 20-35 years old.

Send the business way: Another, I am more interested, you offline Aunt training is how to do? Feel a heavy part.

Wan Yong: Not heavy, we have more than 10 stores in Beijing for Aunt Training: Unified etiquette, uniform dress, unified tools, unified process, and gradually learn skills. Most of the aunts from the countryside, the city is a lot of things will not be used, these are aunts help trainer 1.1 points to teach.

How did your aunt get it?

Wan Yong: Early and new Oriental entrepreneurial enrollment, like to go out to paste posters, online can also recruit aunts, another aunt to recommend each other more, often have a direct suitcase to the company to register the aunt, we in the aunt's reputation is very good.

Send the business way: I understand so, aunt that generation of internet is quite far, so the online conversion is not high.

Wan Yong: In fact, online information is a lot of their children or friends to help them in processing.

Send the business way: the aunt who disconnect with the internet now docking up, they do not worry you this website will be deceitful, how to dispel their concern?

Wan Yong: Okay. The traditional domestic company will collect the aunt about 360 of the service charge, whether there is live or not, is not a refund, and we do not take aunt any fees, so there is no cheat so said.

Send a business way: then you deal an order also did not deduct from?

Wan Yong: No.

Send the business way: the aunt to help through the aunt to the income than the traditional intermediary how much higher?

Wan Yong: At least 30% higher. In the traditional home economics, the estimated one months is two thousand or three thousand of the appearance, our aunt basically more than 4,000, there are a lot of 6,000.

Send the way: Back to the source, you do in 360 product is also a thriving business, how suddenly to think of entrepreneurship?

Wan Yong: I worked in 360 for more than three years, plus the former Sogou, around the browser products have done for almost seven years. At that time because the browser is basically stable, personal feeling or need some opportunities to break the ego, so think about entrepreneurship.

O2O: How do you find out how to do business with a domestic entrepreneur?

Wan Yong: The reason why the choice of domestic O2O is also a coincidence, at that time there are relatives come to Beijing to work, I help find a job, nanny, restaurant, supermarket hours of work have been looked for. The traditional domestic company proportion is very high, deeply feel that they find work is too difficult! At the same time, a lot of friends around the need for hourly work, but can please go to the good hours most of the luck. From these two points of demand, we developed an aunt to help the app, both to help users, but also to help aunts.

How do you set up a founding team?

Wan Yong: At first there were two or three better friends, and then people came in.

Send a business way: just now you mentioned moving, especially in places like Beijing, North Drift one or two times a year to move home is normal, your service can continue to expand.

Wan Yong: Yes, moving in our plan.

Send a business way: the other piece do not know you worry about? You spent so much effort to train your aunts, what if they were dug up or escaped?

Wan Yong: That's OK, they can dig away one or two aunts, but our standardized service system they can't dig away, like a school, he has his own set of education system, you dug out his one or two teachers can build another such school? Our aunt help in the user's heart image and user heart Word-of-mouth, may have been established. Escape is unavoidable, we have some internal methods to minimize the phenomenon of escape.

Send on behalf of the business road: that needs the investment side to support vigorously, easy to disclose a round of financing situation?

Wan Yong: millions of dollars.

Send the agent: So what's the next step for you?

Wan Yong: The next step is to force the line. Not only optimize the service, to let users feel that the offline service more professional, more intimate, more standard, this is the focus of our exerting force.

Send the business way: the user under single frequency high? About a long time?

Wan Yong: If it's a middle income, it's usually once a week. The requirement is high, also have two days once and once a day. On-demand service.

Send the way: What do you think is the disadvantage of the traditional domestic intermediary under the line?

Wan Yong: Professional lack, they are nanny month sister-in-law, hourly work is temporary to do.

They are not just providing a platform for information release and transaction generation, without digging into the user's needs and experiences?

Wan Yong: Yes. Traditional domestic companies rely on information asymmetry to carry out business, and did not really touch the needs of users.

Send the business way: like now the food O2O is very fire, take-away, the American regiment wants to come to insert a foot. When 58, the market these life information class service giant again to insert the home economics, how do you contend?

Wan Yong: Yes, they're already doing it. But the two positioning is completely different, their positioning is to do a Web site navigation, an information navigation, it is difficult to make our effect. And our aunt to help positioning is to do the domestic industry subdivision of the leader, unless they set up a company to do such a thing, if not, the energy and resources invested is not the same.

Send the business way: Home Economics O2O This industry to go back to develop what kind of situation? Like the Hundred-Regiment war?

Wan Yong: No, it's like a taxi app war, first group buying, then a taxi, and catering. Domestic more traditional things more, and then fusion also need a process, so at present can be difficult to appear the phenomenon of burning money.

Send the way: This is also just I asked you, if 58 they also exerting force to do this market, what do you do?

Wan Yong: Not afraid, if he wants to do, indicating that the domestic O2O market value is very large, there will be a lot of VC to support us.

Send on behalf of the business Road: Indirect Your financing bargain is also high.

Wan Yong: Right.

Send a business way: so you considered "hug thigh"? Like a taxi app two.

Wan Yong: Not yet, there are many come to see us, but we do not consider. We have to do it first, on our own team to do this thing, and then consider the flow of things. Because you hold the thigh more is the flow input, another is the endorsement function.

Send the business way: The future will home economics O2O this piece of everybody development pattern will go closer?

Wan Yong: It is possible that the industry homogenization will be very serious, we do and provide services are similar, it depends on your company's future positioning. For example, "Aunt Help" These three words are very grounded, and other companies are difficult to contact the name of family Services. Find an aunt can associate to home economics, aunt help aunt, aunt into help, Aunt help people, aunts help give people warm feeling.

Wen/sent for business road Liqingfeng Music