This time, we hope to complete a new subversive journey with agriculture.

Absrtact: With the attitude of subversion into the field of intelligent television, this time hope to rely on agriculture to complete a new subversive journey. In the video of the music business Platform Music Live on August 18 on the test, August 24, Lok Vision set up the Internet eco-Agriculture Co., Ltd., and

The "subversive" attitude into the field of intelligent television music, this time hope to rely on agriculture to complete a new subversive trip.

In the music business platform "Le Life" on August 18 on the online test, August 24, Lok see the establishment of music as the Internet eco-Agriculture Co., Ltd. and the Gaoyou and gaoyou Lake Hairy Crabs Trade association signed a cooperation agreement, formally announced to the outside world into the agricultural sector.

According to Sheng, vice president of the Internet eco-agriculture, le Vision to build is a modern agricultural production and processing, fresh agricultural products electric platform and cold chain logistics system, agricultural brand operation, agricultural products financial investment in one of the agricultural eco-industrial chain.

To cut into agriculture with fresh raw

Sheng that modern agriculture, as an emerging industry, is an important strategic direction for the country in the next decade, while safe and quality food is the most basic needs of the people. "Using the Internet to change the backward mode of production of traditional agriculture, the lagging market conduction, the disorderly processing means, the confusion of the Origin mark, is a choice of the times and the market." ”

The reason why the first wave of agricultural products business bets on the hairy crabs is because, on the one hand, hairy crabs in the electric business user education has been the most perfect products, the pre-sale mode of popular, packaging and distribution has matured; on the other hand, the electric business platform is selling authentic Yangchenghu hairy crabs, But counterfeit bathing crabs have long been a public secret in the industry.

Sheng introduced, and other online competing advertised Yangchenghu hairy crabs are different, the Internet eco-agriculture launched the "six major production areas" and "heroes do not ask the source" concept, hoping to break the market for Yangchenghu hairy crabs chasing and superstition.

It is understood that the "happy life" platform for the sale of hairy crabs is not particularly advertised Yangchenghu origin, but including Yangchenghu, Gaoyou Lake, Taihu Lake, Yellow River estuary, Meituohu, Panjin, including six core producing areas, in the price, "Le life" on the sale of the uniform specifications for the male and female two pairs of four, the price of 198 yuan.

Base + Platform Build together

In the marketing of agricultural products, sales, and other ways, there is the internet gene music, followed by the music under the ownership of the industry has always been the vertical integration of the operation of the development of ideas, and music to see the ecological closely linked.

On the one hand, in order to ensure product quality, le life will be together with the authority to create a network of eco-agricultural certification system, for the detection of non-proprietary products, before reaching the target can enter the Internet eco-agricultural marketing channels;

At the same time, le Life will be the main platform for the electric business, relying on le-view group's music Network (300104, shares bar), music video TV, music View mall, music film, Network Wine network, and other industries covered by nearly 400 million users, through the music of the five-screen linkage (PC, Phone, TV, Pad, Film) system, To achieve the marketing and sale of agricultural business.

In the distribution, music will also be at the end of this year starting from Beijing, to the total Canga the last kilometer of the model, combined in the community built community terminal Community stores, and through the music Lepar line under the shop for self-mention and distribution complement the way to build the overall distribution system. In the process, the industry will take advantage of the group's previous and some large property companies, real estate companies to work together smart community projects to promote.

Prior to this, Le Vision has already begun to layout agriculture, by the sale of hairy crabs, le Vision has officially taken the first step into the agricultural circle, the next time to enter the concept of the eco-industrial chain into the agricultural sector phase.

At the beginning of this year, Le Vision is located in Shanxi province Linfen Yaodu District Yao Wang Taiwan's modern agricultural demonstration area of the eco-agricultural industrial park base has been high-profile debut. It is reported that the ecological agriculture Linfen base covers an area of about 3000 acres, including "net wine wine industry base" and "music as ecological Agricultural Industrial Park" two parts, for planting picking, tourism, leisure and entertainment, brewing and other commercial projects.

Sheng revealed that at present, music in Heilongjiang, Chongqing, Jiangxi Ganzhou and Xiamen and other land are in the negotiations related matters, the entire business is not only according to the national layout, but also according to local conditions, focusing on local construction to improve the entire supply chain system.

"The future, in Heilongjiang, we would like to combine the quality of Heilongjiang agricultural products, in the local to do a deep processing of agricultural products industrial Park; in Chongqing, will be around the southwest of a large number of high-quality agricultural products to do a logistics transit industry park; in Jiangxi Ganzhou, We will also be in the mu of Gannan navel orange base construction similar to this fruit juice deep-processing and fruit Industry park. ”

Sheng Frankly, the full spread of the business means that the capital consumption is huge, although the current funds are from the Lok-View holdings, but there are some investment institutions, funds and the music eco-agriculture contacts.