This year in the introduction of this company was plunged into a deep depression

As the Kryptonian minority's author of internet finance, I find this year's introduction of this company into a deep depression. Traditionally, technology media has always been driven by a variety of "bright spots": either technological innovation, product brilliance, or novelty mode-if a company satisfies one of these conditions, it is simple to tell, and it is in line with our obligation to deliver new ideas and directions. But it's clear that Krypton's obligations are more than that, and we need to help you find new ideas and opportunities, and help us tap into a viable start-up. And when we encounter an industry where all players are very close to each other in terms of patterns and products, and all the competition revolves around backstage details (including wind control, compliance, information security, etc.), it is difficult to refine a company's so-called "bright spot". How to start without the "bright spot" report? Talk about the depth of the details you can not see, talk about the concept of the model and feel the cliché, in the financial such a doorway deep industry, "to tell the complex story simple" could have us these bitter force the author's Kiss, Want to cry no tears ah ...

Well, that's all. In the spirit of service entrepreneurs and investors, shoulder the responsibility of recording the domestic Internet undertaking, here to introduce a reliable Peer-to-peer network loan start-up company "Love Money Help."

"Love Money Help" officially online in April this year, founder Wang Jitao from the National Open Finance (China Bank branch), in the financial period has been engaged in mezzanine investment (a type of venture capital for the expansion period) and equity investment. Gitao once participated in the opening of the financial investment in Jiangsu Kai Xin, in contact with Xin loans, he realized that peer-to-peer this direct financing model of the existing financial model subversion, resolutely ditch the suit to change jeans, into the internet financial cock silk entrepreneurial tide.

From a pattern perspective, "Love money to help" is a favorable network, love investment, building blocks, such as the combination of online with small loans and guarantee agencies, under the line of cooperation under the project development, implementation of the line + platform dual wind control, and under the line to provide the full principal and interest guarantee. " "Love Money to help" the double wind control can be so understood: on the one hand, on each of the label, all by the offline agency + "Love Money" itself to fulfill the obligation to adjust. On the other hand, not only in the project level of wind control, "Love Money" in the selection of cooperation resources also set a certain degree of access and rating standards, at the institutional level to control risk.

Large framework, "love Money" adopted the "Fund custodian + Institutional Guarantee + Independent wind control" three sets of systems, trying to create a "sunny Peer-to-peer" concept. Many peer-to-peer platforms are similar designs.

But the key question here is whether the "independent wind control" can really be implemented. As Gitao to me, "The devil is in the details," The excellent wind control team should look into the industry, market, Operation Strategy, business history, tax and utility materials, collateral and so on, and even dig into the personal character and social relationship of the enterprise owner--it is difficult to have a quantitative standard evaluation platform. Everything needs to be put in the market for years or even decades of accumulation and test, which is the reason for the success of foreign banks more than hundred years.

And from the product view, "Love Money Help" only to meet the threshold of bank lending business loans, to provide investors 12% to 15% of the annual income. Borrowing demand for many small and medium-sized enterprises from the two or three-tier cities, so the overall is to guide the remaining capital of the first-tier cities to invest in the two or three-line real economy. When designing Web sites and financial products, many peer-to-peer companies experience the same kind of torture: the internet's pursuit of experience is desperately trying to subtract at the front. And the financial people in pursuit of wind control, will spare no effort to meet the details of compliance-it is the difference between the two contradictions, leading to what we see the types of Peer-to-peer in the standard type, investment rules, experience flow differences. Wang Jitao, a traditional financial background, admits that he is more conservative in this regard and has sacrificed a lot of experience in pursuit of compliance and security.

Again, our title: "From the perspective of historical career to see Peer-to-peer network loans, is how a landscape?" ”

From last month to now, I interviewed a number of peer-to-peer entrepreneurs, including Wang Jitao, many of whom are successful in the traditional financial field. Plus the first two days of the Gmic conference to gain some scholar's views, which brings me a new opportunity to re-examine the peer-to-peer industry.

Here I have introduced "realm" in a kitsch way to describe the three of points of view that individuals experience when they view "Peer-to-peer network lending":

At first, Peer-to-peer was a "business view". Peer-to-peer network loans, or Internet finance is undoubtedly close to the money, which for many years tangled in the profit model of the Internet entrepreneurs is very tempting, admittedly many internet people into the industry is also motivated by profit.

Then look at Peer-to-peer is a kind of "industrial view". As Yi Xiaomin, vice president of China's Reform Research Institute, said, China's reality has two major financial paradoxes, one is the excess liquidity (M2 is twice times GDP) but the lack of money everywhere, the second is the decline in corporate profits but the borrowing rate has risen. The cause of this phenomenon is the inefficiency and unfairness of the current system in allocating financial resources:

China's banking monopoly of 150 trillion assets, accounting for 90% of the whole society's financial assets, 16 banks in Shanghai and Shenzhen more than the remaining 2,600 more than the total number of industrial companies. It can be said that the financial and industrial gaming status of the uneven, so that domestic banks lying can make money, rarely consider efficiency and services.

From the economic structure, China's small and medium-sized Enterprises contributed 80% of the employment, 60% of GDP and 50% of the tax, but only the whole society less than 20% of the loan resources. Coupled with the fact that the existing banking system is absorbing capital from the two or three-line market and subsidizing developed markets where capital is relatively scarce, this creates a further imbalance in economic development.

So what can reverse the existing industrial landscape and let finance return to the role of economic lubricants? I think a lot of people believe that a more just, transparent and efficient Internet financial model, including Peer-to-peer, will be an important lever to pry the traditional financial transformation--and this, Gitao, has repeatedly talked to me.

Finally, the peer-to-peer in my eyes became a "historical cause."

In the present China, economic growth, material improvement, civilization explosion, we often have "convey flourishing" illusion. But some of the risk factors looming over time still leave people with worries about the future. For example, the real estate that has been strong for many years, finally also began to waver this year. As the downstream link of urban infrastructure investment, if the real estate problems, it is conceivable that the upstream situation can not be optimistic.

This period of time circulated online Vanke vice President Mao Daqing's speech, if only one-third of the speech is true, our economy is likely to have some serious problems. According to Mao Daqing, China's ageing will evolve into 5 working people to support 9 full-time people in 2030. This means that if China fails to complete its economic restructuring 2030 years ago, the country's path to its rise will be completely halved.

How to transform? Relying on the government investment, relying on human-driven urbanization, rely on rigid large enterprises will not be feasible. So how to direct capital to the most creative industry through financial market, how to let people use today's money for future investment, it is peer-to-peer in this special historical period to explore the mission.

"China's next 10 years can be a successful transition, the key to see whether SMEs can achieve the substitution of large enterprises, services to small and medium enterprises Peer-to-peer network Loans can contribute to this goal," Wang Jitao.