This year the domestic net buys the scale to exceed 490 billion yuan

There is a classic line in "The World Without Thieves": what is the most expensive 21st century? Talent！ What is the hottest business world today? Online shopping! Data show that this year, the domestic net shopping scale will exceed 490 billion yuan, the huge net buys the market to the marketing director, Madou, clothing collocation Division

"No thieves in the world" there is a classic line: "21st century what is the most expensive?" Talent！ "What is the hottest business world today?" Online shopping! Data show that this year the domestic network shopping scale will exceed 490 billion yuan, the huge net buys the market to the marketing director, the Madou, the clothing collocation division and so on talented person proposed the massive demand, but, caused the network business people to have a headache is, despite the annual salary hundreds of thousands of yuan preferential treatment, still very difficult to find

Professional talent scarce 500,000 yuan annual salary Liao apply

Han are in Taobao new launch of the "Amoy work" platform at one breath played 11 jobs nearly hundred job notices, including garment graphic stylist, commodity maintenance, fashion buyers and Madou and other positions.

The reporter noted that in the job of the director of operations, the recruitment of information, Korean clothing homes played a salary of 500,000 yuan. Not only that, the net purchase brand Wheat bag also played a "large sum of reward talented" recruitment banner. Although the number of visitors to each position as high as thousands of times, but dare to apply for these positions, delivery of a few resumes.

"There are too few people who can meet the requirements of e-commerce companies." "This is Taobao several big sellers talk about recruiting staff feeling." Taobao Sellers Liu Xiaoli operating a women's shop, she introduced the current shop is the most scarce art. However, the art of the role of not only need to have art design skills, but also to understand the consumption habits of different online shoppers, so as to be in the picture selection, page settings and color to attract consumer attention. Liu Xiaoli said that although the monthly salary mentioned 5000 yuan, but still did not find the right art.

The new seven-day electrical outlet Network CEO Zuoyingjie also face the lack of network marketing talent situation. Zuoyingjie bluntly, the company's human resources department will regularly participate in all kinds of job fairs, recruitment network Marketing, logistics, customer service and other personnel, logistics, customer service and other positions through formal training can soon become familiar with the work flow, but understand the promotion of network sales characteristics, but also the traditional marketing skills of the actual talent gap

In fact, for e-commerce talent worry, not only have a new network business, there are unwilling to do e-commerce bystanders, ready to "net" of the traditional retail enterprises. It is understood that some home appliance companies try to get involved in online shopping business, but in this way, we need to recruit to understand the Internet technology, operations, sales and other talents. For these traditional enterprises, this is a new course.

In addition, the huge demand of the electronic business personnel makes the headhunting company both happy and worried. Mr. Cao, the head of a headhunter, told reporters that they had a list of the needs of several clients on hand, and that these companies needed high-level positions in the E-commerce industry, such as technical director, Operations Director, marketing director and even product director. Although many customers, but it is not easy for customers to find the people they liked.

It is understood that, with any customer-prudential products, Jingdong Mall, Macaulay, such as large business enterprises (Business to Consumer, that is, the abbreviation for customers) the rapid development of enterprises on the number of talents and the ability to have higher demand. However, the domestic e-commerce industry development time is short, excellent e-commerce talent relatively few.

Network shopping popular talent "fault"

Behind the various types of e-commerce jobs is the rapid development of domestic e-commerce, especially online shopping.

China Electronic Commerce Research Center recently released the "2010 (on) E-commerce Market Data Monitoring Report" shows that as of this June, the number of personal shop has reached 12 million, and the rapid growth rate, is expected to the end of this year shop number will reach 13 million. At present, the number of business operators and commodities in our country is increasing by 30% per annum, the number of new enterprises will reach 10,000 this year.

Another set of data comes from online shopping volumes. Hope Consulting company's latest "China Online shopping consumer survey Report 2010" shows that 2009 China's online shopping continued to develop rapidly, the national network to reach 267 billion yuan, the number of online purchases reached 130 million. The report predicts that the size of China's online shopping market will reach 490 billion yuan this year.

From the above two sets of surveys and projections, we can see that both the number of Internet operators and the volume of online purchases are developing rapidly. But the industry chain and job requirements nurtured by the emerging industry have left some of those trying to join the industry unprepared.

E-commerce in the online shopping industry, not only rely on computer software and services running, and its core is retail, but its operating characteristics are different from the traditional retail industry. The particularity of the online shopping industry determines that the industrial chain derived from this industry is doomed to not be entirely attributable to the use of computer or retail industry.

Zuoyingjie said that E-commerce enterprises, the majority of people are complex, not only to understand the operational characteristics of E-commerce, but also to the traditional retail industry have understanding. For example, in the recruitment process, many candidates marketing theory level is very high, also did micro blog, blog marketing, but there is no traditional retail practice experience, these personnel to post to find out which channels for a certain type of product marketing more accurate.

Talking about the lack of e-commerce talent, we have to think of talent training. At present, some trade colleges, although the establishment of E-commerce professional, trying to cultivate the market scarce talent. However, the theory students learn in books, it is difficult to keep abreast of the development of e-commerce in reality. Therefore, just out of college students will learn the theory of flexible application to work, still need a certain period of running-in. Relevant data show that E-commerce students only 20% of the employment rate, far lower than the other professional colleges and universities 84% of the employment rate. With the vast majority of this professional talent after graduation to invest in other industries, market demand and talent gap rose year-on-year.

How to develop and enlarge the talent team of e-commerce is an urgent need for the development of E-commerce, but also a great embarrassment to the domestic talent market.

Hide "cake" under "gap"

See some personal sellers of network shopping marketing professional needs, as a shop owner of Ms. Ren in the recruitment of customer service, art and other staff, but also decided to do their own part-time, in the care of their own store, to the need for online marketing buyers.

Miss Ren to reporters frankly, just on the line of "Amoy work" and other forums in the recruitment of network marketing jobs, and by E-commerce rely on the characteristics of the Internet work, most of the network business recruitment of customer service, network marketing and other people can work off-site, or even part-time.

As a result, Miss Ren in the care of their own shop, with their own network in the past few years to do the experience, but also easy to do a part-time job, at least earn more than five thousand or six thousand yuan a month.

"The salaries of professional professionals in E-commerce industry are generally higher than those in traditional industries. "From the traditional home appliances industry into the home grid purchase of the left Yingjie so described the treatment of e-commerce talent." He bluntly, although the e-commerce industry personnel pay is also a ladder, but overall, e-commerce talent, especially network marketing personnel wage level is higher than the traditional retail industry.

The "high salary" in e-commerce industry stems from the scarcity of talent. Some experts predict that the next 10 years, China's e-commerce talent gap will reach more than 2 million. It is precisely to see the network business of professional E-commerce professionals and the existing problems of talent training, Taobao United Wuhan and other colleges and universities opened online shop operators courses, while Taobao also for large sellers "charging" demand, launched an EMBA program.

Pat NET Merchants Department related responsible person once talked about the "pure" brand initially entered a pat when the lack of online procurement of talent, this may be able to reflect from a side of the role of human resources E-commerce Enterprises. In order to pure in Pat online shop at the beginning just will take out the picture of the clothing to put on above, does not carry on the collocation, the customer service also just answers the simple question. It is conceivable that the initial sales of pure shop has been hovering at a relatively low level.

Need to be reminded that the shop and the same as the physical shop, but also to pay attention to collocation, shop customer service is equivalent to the Entity Shop Shopping Guide, need to be like a shopping guide to give customers advice. Later, to pure from the physical store to match the division, will shop clothing in accordance with the physical shop after the operation, sales increased 6-10 times.

However, there are not many businesses that have the skills to operate like pure traditional businesses. Lack of e-commerce talent, some small and medium-sized enterprises are eager to squeeze into the army of E-commerce, this reality has spawned a new industry-e-commerce outsourcing services.

According to a company engaged in the business, E-commerce needs the dual support of technology and marketing, some small and medium-sized enterprises are eager to carry out e-commerce, on the other hand, with less experience, lack of professional talent and high cost of restrictions, E-COMMERCE outsourcing services emerged. It is understood that E-commerce outsourcing services enterprises from the "packaging", "publicity" and "Sales" 3 points, to provide web site construction, website promotion and online trade and a series of services. Of course, companies that accept these services have to pay a premium service fee to the service provider. This is the "world Without Thieves" in the classic lines: "21st century what is the most expensive?" Talent！ ”

Commercial newspaper reporter Wu Wenji/wen