KeywordsNew Oriental reason entrepreneurship those
In recent days, Le Jing, Wei Xiaoliang, Wu Peng and other outstanding teachers to leave the new Oriental, and such a scene in the past one or two years have appeared many times. Some people cry, some laugh, some rejoice and others worry. The reasons for joining the new Oriental are probably the same, and the reasons for leaving are different. Is it the system that induces or compels them to make this decision? Is it culture? Is it character? or interest? Multi-Knowledge Network selected a number of typical samples (not including the recent three-bit turnover), to deduce the reasons for their departure, not only to help people more in-depth understanding of the new Oriental, but also to observe the education and training industry, the teacher problem, provided a yardstick. Liu Yinan "Don't laugh, this is the modern new Oriental ' Word King ' masterpiece!" I don't want to love more people here I really quit. I heard that on behalf of Chinese English teaching workers to foreign exchange show, foreigners see you these destructive weapons feel that the world of peaceful evolution is not necessary. Mao, dead, excrement, elder sister, Donkey, set ... Can you walk above the waist? Please, go to the scourge of other industries! "At the beginning of April 2012, Liu Yinan a point of the micro-blog, causing the party Chaoli fierce rebound, a vigorous, involved in a number of new oriental teachers of the micro-Bo mouth war began." Need to account for the background is that Liu Yinan and Chaoli are new Oriental vocabulary teachers, representing two kinds of factions--Liu studies root etymology, dismantling words analyzing the original meaning and source of the root affix, helping the memory, is the representative of the new Oriental "etymology"; Chaoli studies associative memory, through similar parts of word construction, to help memory through the connection between things, Is the "Lenovo faction" representative. Two people with the new Oriental vocabulary teachers, but has not been, the book market is a direct competitor-now there are "etymology faction PK Lenovo faction, 68 Yuan snapped up Liu Yinan or Chaoli teacher Vocabulary Class!" "Shopping guide post. Liu Zhao Two people microblogging several back and forth, some new Oriental teachers also participate in, or statement or Quanhe. Because Liu part of the rhetoric, by Zhou Shicheng, hooping, Tiyun and other teachers group "denounce", students also have "in a", attack abuse. After the intervention of the new Oriental Management, Liu deleted all the microblogs at that time and suspended them for one months. May 2012, Liu Yinan left New Oriental, joined the cross examination, but soon transferred to the text are education, as the chief English vocabulary teacher. There is a rumor that the text gives up to 600,000 of the "transfer fee". Mei his fashion trends, witty humor, the students are affectionately known as "Uncle Mei", he is the master of the IELTS, but also the new Oriental IELTS VIP Business founder, he is now serving in the Heaven Education, the title is the teaching director. Last September, he sent a microblogging farewell, "#再见, New Oriental # Today will leave, the second job in life, dry for nearly six years, do not give up and linger too much." Don't ask me where I'm going, I just want to say that the new Oriental in my heart is still a respectable company. I love you, my dear colleagues and lovely students ... Thank! Good bye! According to a friend of Uncle Mei, the direct reason for his departure was the change of department and the adjustment of authority. "Mei previously was responsible for the teaching and management of the IELTS VIP, and later thisDivision, divided into VIP teaching and sales of two departments, may be classified as the first department, into the Commonwealth. The position has not changed, but the actual authority is much smaller. The immediate leadership promised to raise his authority after the summer vacation, but was slow to deliver, and he was not happy with the cumbersome hierarchy and complex interests of the new Oriental. Yu Yue 2012 ago, Yu Yue in New Oriental teaching, he is the earliest a-level and AP teachers, but also the new Oriental British College Entrance examination project leader. Yu Yue's current microblog ID is "Yu Yue Independent education consultant". The independent word actually contains the double meaning--after leaving New Oriental, Yu Yue did not establish or join any organization, but walk the independent teacher route which faces the high-end customer. He rented a few square meters in the Beijing Haidian District, with only four or five students a day, but also a rich income. On the other hand, like all "independent consultants", he also likes round, many of which reveal the ugliness and unfairness of "an institution", including, but not limited to, the remuneration, teaching staff, culture and system. Many of the content caused by the new Oriental staff and the departure of the resonance, comments or forwarding. Yu Yue once sent such a micro-blog: "#聪明人和精明人 # is any one company inside all two groups, the former with the ability to eat, believe that this is not to leave my own place, disdain to do contrary to the principles of life, nor flattery, is born to play the tough man of Jiangshan , the latter is difficult to find the same treatment when leaving large institutions, so the humiliation, Civil War Kung-Fu class. So, who is smart and who is smart? Wang Wenxian can be regarded as the "new Oriental" entrepreneurial typical sample-January 2012, when he was the director of Shanghai New Oriental foreign examinations, with the half people, set up a Vauban international education, Major in the TOEFL, sat and so on. TOEFL, Sat is also the new Oriental External Test department's main business. Vauban was born and stood on the opposite side of "old club" and became a direct competitor in the market. Wang Wenshan's business is not a whim, but a "long plan". In the competition, Vauban did the "enemy": Wang Wenshan is a new Oriental veteran, serving more than 10 years, and successive Shanghai Foreign Test Department director, the new Oriental subsidiary of the Future of the Shanghai Branch general manager and other positions; Vauban's entrepreneurial team members and the main teachers, also almost all from the new Oriental. Chen Zhongkai May 26, 2012, in the final lesson of New Oriental, the students held a simple farewell ceremony for Chen Zhongkai. Hair messy, thin, Chen with red motorcycle helmet appearance, singing a song Eason Chan's "long time no see" after the teachers and students bowed to each other, softly said "Goodbye!" "Chen Zhongkai wrote," [Growing up, I can only run] because of the new Oriental, I have been growing, because I have been growing, I left the new Oriental. When I grow up, I can only run, fellow students and colleagues continue to refuel. Chen joined the Wuhan education--This is also a "pure blood" of the new Oriental Pioneering company, 2009 by the new Oriental teacher Marth and Li Da's founder, the main study abroad consulting and training,The founding team is all from New Oriental. It is reported that the turnover last year has reached 30 million or 40 million yuan, its GRE, sat and other projects in the Wuhan market "near Monopoly." Man Beijing New Oriental Postgraduate School, known as "Man teacher", August 2012 joined the Sea-day postgraduate examination, Ren Hai Tian Peng, deputy dean of the English Academy. A former New Oriental colleague of the slaughter thinks that the reason for his departure may be a poor promotion, "the ability is good, but has always been a teacher, failed to go to the management post a turn." At this time there are competitors to dig high prices, to the right position, who will go. Liang March 20, new Oriental Hangzhou teacher Liu Yan issued a micro-blog "during the meeting a small talk, know a lot to leave the list of the hottest"-the list above, there are Liang, Hangzhou New Oriental Graduate school vocabulary, writing teacher. "I have no dissatisfaction with the new Oriental, embark on the entrepreneurial road does not need any reason, entrepreneurial heart, everyone has a share, never failed." Liang said, after leaving the new Oriental, will be set up to focus on the art of college entrance examination of the "extraordinary education", which is rare in the new Oriental line of entrepreneurship. Liu Wei, Guangzhou New Oriental IELTS Reading teacher, left New Oriental in early 2013 and went to the Chinese University of Hong Kong for a PhD. Sun Xin guangzhou New Oriental teacher, left in 2012, independent teachers. ... "The lion opened a butcher shop, at first hired a group of wolves, the reward is very high, often hit the Buffalo boar." Lions do not teach wolves hunting techniques, and the main focus is on promotional outlets. With the increase in customers, lions think the main butcher's reputation played a role, so the reward for the wolf gradually lowered, many wolves left, they opened a small butcher shop. This is the former New Oriental teacher du knowledgeable wrote a parable, metaphor for the new oriental business reasons and motives. Yu Yue's microblog is more straightforward, to point out the embarrassment of the teacher for the institution: "#名师 # in the education and training industry generally has two major schools: 1 tree teacher, with the teacher to attract students, the problem is that the teacher is difficult to find, capable most of it alone, so have to packaging, packaging risk is the famous teacher said smelly, then the institution smelly, 2 to the teacher, That is, the brand overriding, do real brand, do virtual teachers, iron brand, flowing water teachers. The problem is that students are studying, and ultimately they have to look at teachers, and institutions themselves are only intermediaries. Not solve the core contradictions between institutions and teachers, infighting, digging horns, personal personality and other reasons, may be just a symptom or a case. The following is the part of the new Oriental teacher who left the office in the past two years:
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