This year's ChinaJoy may be the industry's next 10-year vane.

Absrtact: This year's chinajoy may become the industry's next 10-year vane. After ten years of development, the pace of development of the online games industry began to slow down. There is a view that the traditional

This year's ChinaJoy may be the industry's next 10-year vane.

After ten years of development, the pace of development of the online games industry began to slow down. There is a view that the traditional

MMORPG (large multiplayer online role-playing game) client game at present in the order of magnitude has been to the bottleneck, digital interactive entertainment if the expectation of new growth, need to expand their thinking. In fact, in the context of triple-net integration, the development of digital entertainment across the platform has become a new direction for the online games industry, a number of game giants are rapidly entering the mobile Internet applications, as well as lightweight games have become a favored investment object.

Mobile Internet Applications

"Mobile internet will be an important area for interactive entertainment to develop next, and community, lightweight will bring richer business model and user stickiness," Ling, Grand President, told the Daily economic news.

In ChinaJoy Grand Booth, Friends of the century scene shows a series of mobile games, involving S60, Android, Apple iOS and many other platforms.

The company's acquisition of music and wireless services will be completed by August, when business exports and SP licences based on Internet applications will focus on the parent company's business platform, insiders said. It is reported that Shanda literature's wireless company will also be merged into this platform, showing the grand unified planning of wireless resources determination.

"Giant network will do some research and layout in mobile platform, do some tentative work." The in-house team is already doing research on this product, such as research on ipad based gaming apps, "said Giant network president Liu Wei in an interview with the Daily economic news."

Nine City vice president Park also said that the nine cities have been concerned about SNS and mobile Internet applications. They have just made strategic investments in the US mobile gaming and social platform company Aurorafeint, which will be open to future strategies and initiatives. According to Nine city, OpenFeint platform has been successfully operated on the iphone, there are thousands of mobile game developers using OpenFeint to provide the functionality.

Many games company layout mobile Internet at the same time, move the game product base also participated in the first ChinaJoy exhibition. As the main carrier, it will play a key part in the upstream and downstream of the industrial chain in mobile Internet game application.

Mu Wenlin, director of China Mobile game product base, said at the show that China Mobile will release the relevant specifications of game business development and operation, and put forward the concept of "pan-game".

End Mu Wenlin said that the future of China Mobile gaming business will not be limited to the current platform, but will be extended to SMS, MMS and other platforms. In terms of operation, the base will consider the way in which the ads are implanted but the game is free.

Game Lightweight

"After years of development, in fact, the boundary of the MMORPG market is about to be seen," an online game industry Personage said, the current new game enterprises and investors more and more, MMORPG market competition is increasingly fierce, and the player group has been basically fixed, interactive gaming industry needs to explore new business and attract more game crowd. and the new direction that the net swims industry finds in 2010 is the webpage game, small game such "lightweight" product.

"Happy Farm", "Plants vs Zombies" are the year in the vast number of urban people crazy popular games, the majority of its users are unintentional contact line users. The business model in this field is quite different from the traditional online games, and is basically free game, which can be used to gain revenue by implanting ads.

"Plants vs Zombies", "Zuma" and other famous casual game developers Treasure Open Game (POPCAP) during the ChinaJoy announced, and China SNS website Renren became a strategic partner, and will be launched in a few months based on Renren platform social Games.

In fact, early this year, the giant unexpectedly took out the first web game products "Golden Country", and "green journey" together with Tencent to carry out joint operations. Shanda Online early this year also began to operate the web game.

Nine city also during the World Cup launched the "Blood Ball", and find Maradonnade speech. Shen, vice president of the nine cities, believes that web games will provide more content and user stickiness support for online gaming companies to achieve community.

As the lightweight entertainment game began to rage, 3366, 4399, 2144 and many other games between small portals began to break out. This is certainly also a gold mine, such as 4399 monthly revenue has reached tens of millions of yuan.

and small game portal for user resources, Shanda previously acquired "Hemp Ball" also began to officially start China business, they chose to be oriented developers, trying to master the upstream development resources, to the small game portal delivery products.

"Hemp Ball" China is trying to win more interest from advertisers in the Chinese region for flash games makers, Huang, China's general manager, said in an interview with the Daily economic news.

Cross-border Entertainment integration

In addition, cross-border entertainment content resources are increasingly integrated.

Perfect time and space in last year test water "very perfect" success, also began to inject film companies. Recently, the perfect time and space announced its cultural Communication Co., Ltd. to about 110 million yuan, 82.3 million yuan in cash investment Beijing Xin Bao Yuan film and Television Investment Co., Ltd., Shanghai Bao Hong Movie Media Co., Ltd. majority stake.

As for Shanda, it is enjoying the benefits of Shanda's many-business-sector content resources. Ling said that from the early works of literature to drive game products, such as "Ghost Blows" and "Ghost Blows Online", to the present literature, works and even video synchronization drive, the Trans-business section of the content resources are supporting the grand comprehensive entertainment platform to further plump shape.

Ling revealed that the signing of the royal literature has begun to cooperate with the "Heroic Age 2" and "Dragon Valley" game content creation related novels, at the same time, "stars change" of the online games and film production is also in sync.

It is understood that the grand and Shanghai Radio and television media carrier SMG also has multiple cooperation. This includes both game product collaboration and game digital channel content. In addition, this year's grand also with CNTV reached a strategic cooperation, cooperation space is a daydream.

Recently, Jinshan has also begun to invest in online film and television attempts, adapted to shoot "sword net 3" as the blueprint of the TV series.

For the phenomenon of Cross-border integration of online games enterprises, Jinshan CEO for Baijun words quite general: online games and TV series of the two major areas of convergence is the general trend of the game and film and television are part of the cultural and entertainment field, and Pan Entertainment is the game industry multi-channel development trend.